setup, sell and succeed with 1&1 eshops

Setup, sell and succeed online

Presenters:

Katrina Douglas and Sean Elliott

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® 1&1 Internet Ltd. 2014 2

Presenters

Sean Elliott

Marketing Editor UK, 1&1

Katrina Douglas

Head of Marketing UK, 1&1

Connect with 1&1

Tweet us @1and1_UK

Find us on 1and1UK

#GetOnlineWorkshop #TBS2014

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Agenda

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1. Setup shop

2. Choose the right domain

3. Make it easy to navigate

4. Make sure it’s mobile

5. Secure your eShop

6. Get social

7. Maximise marketplaces

8. Make it easy to pay

9. Pair your products

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Setup shop

1. Choose topic

2. Choose layout

3. Choose design

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Demo: Setup shop

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Choose the right domain

Build a portfolioRegister

Choose domain name

Choose the right

TLD

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.com domains aren’t as scarce as you may think

Make navigation easy

• Avoid generic labels

• Avoid too many tabs

• Arrange in the right order

Web navigation is like a road map to all your website content It’s a crucial part of website usability and customer experience!

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Demo: Navigation

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Make sure it’s mobile

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More than 50% of the UK population now owns a smartphone

some sites receive more than 30% of traffic from mobile devices

® 1&1 Internet AG 2011 12

Demo: Mobility

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Secure your eShop

1. Make sure your customer’s data is safe

2. Make sure your covered from a legal perspective

We make this easy for you…

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Demo: Security

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Use Social Media

78% of sales people using social sell more

40% of social media users purchased

after social sharing

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Demo: Social media

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Use Product Marketplaces

Multiply platforms and amplify sales

270mCustomers

Increase trust and credibility

Make delivery

and payments

easier

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Demo: Marketplaces

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Make it easy to pay

Provide choice

Provide PayPal

Provide flexibility

Provide simplicity

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Demo: Payment methods

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Pair your products!

Sel

l m

ore

!‘other people who bought this also bought…’

Know your customers

Suggest impulse buys

Provide incentives

Bundle products

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Demo: Cross-selling

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Cho

ose

the

right

dom

ain

Mak

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easy

to n

avig

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Mak

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re it

’s m

obile

Sec

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your

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hop

Get

soc

ial!

Max

imis

e m

arke

tpla

ces

Mak

e it

easy

to

pay

Pai

r pr

oduc

ts23

8 Rules of eCommerce

® 1&1 Internet Ltd. 2014

The offer

.com usual price £10.99 Now £0.99

Buy today on the Verisign stand or visit 1and1.co.uk/bizshow

Thanks for watching!

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