setting up an online store
Post on 26-May-2015
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Sponsored by:A Service
Of:
Setting Up An Online Store
CJ Lucke
Sponsored by:A Service
Of:
Affordable collaborative data
management in the cloud.
Sponsored by:A Service
Of:
Today’s Speaker
CJ LuckeCEO,
Public Remix Hosting:
Sam Frank, Synthesis PartnershipAssisting with chat questions:
April Hunt, Nonprofit Webinars
Setting Up an Online StoreCJ Lucke, Public Remix
CJ Lucke, Public Remix
Work with local government and
nonprofits to engage customers
Teach social media and govt.
admin. for local universities
CEO for Public Remix
Today’s take-aways
• Understand the online store transaction process
• Review top electronic storefront options
• Learn what are the "hot" sellers
• Become a revenue center selling surplus
• Discuss the legal constraints of online transactions
• Have fun!
Examples: Outside
Vendor
San Diego Historical Society | Printroom | Photos
http://http://www.sandiegohistory.org/online_resources/gallery.html/
Greater Good:
Family of Specialty Sites
http://https://www.thehungersite.com/store/site.do?siteId=220/
Greater Good -
FairTradeThe GreaterGood Network welcomes product submissions for review by our
buying team. Please send a letter describing your company and collection along
with a product sample and pricing to:
• GreaterGood store
c/o CharityUSA.com, LLC
One Union Square
600 University Street, Suite 1000
Seattle, WA 98101
USA
Attn: T. Blakely
• Please note that product samples will not be returned, nor do we pay for samples.
• Product submissions do not imply or guarantee an intent to purchase submitted
products. Due to the volume of product submissions, we are not able to
acknowledge receipt of every product.
Examples: Licensing
New York City | Admin. Services | Everything NY!
http://http://a856-citystore.nyc.gov//
New York
24 million dollars a year in revenue - RFP & multiple vendors
Aggressive enforcement of licensing and images
Lawsuits
All departments under one umbrella
Copy of RFP at PublicRemix.com
Examples: LA Coroner’s
Office
http://http://www.lacoroner.com/Default.aspx/
Examples: Gift Catalog
Mercy Ships | Donations
http://http://www.mercyships.org/index.php/pages/gift_catalog/
Examples: In Kind Direct
http://www.inkinddirect.org/
Created by Prince of Wales | Magento | Distributes products to charities
Examples:
PersonalizationParking cards, credit cards, stamps (value of your logo/brand)
http://http://a856-citystore.nyc.gov/4/Parking-Cards//
First: What is your goal?
Political - is your agency ready for this?
Marketing
Get your name and logo out in public
Attract more members
Revenue
Set realistic goals
Start small with pilot project
Second: In-house or
out?Just selling on-line or have retail store locations?
Do you have the resources in-house? (customer relations, IT support, shipping, returns, legal)
Is your Finance dept. able to accept credit cards?
Will your legal dept. allow you to sell surplus?
Would an outside vendor make a profit?
Can you partner with tourism office?
Preferred method:
Outsource
Write an RFP and see if anyone is interested
What is your expected level of service? (Hours open for storefronts, 24 hour online service, express shipping)
Setting up In-house
Get buy-in from decision makers
Decide on products you want to sell, inventory you will keep, secure storage area and how you will fulfill orders
Work with IT & Finance to develop website, shopping cart, credit card authorization, bank deposits and customer return policies
Selling Surplus
How not to do it
Selling Surplus
Farmington, NM
Yuma, AZ
http://www.publicsurplus.com/sms/farmington,nm/browse/home
eBay - State of Oregon
OregonTrail2000 on eBay
Website Store Vendors
Resolution, Inc. http://www.resodirect.com/
Volusion http://www.volusion.com/nonprofit/
Magento http://www.magentocommerce.com/
CafePress http://www.cafepress.com
eBay http://www.ebay.com
Public Auction http://www.publicsurplus.com
Thank you!
Visit PublicRemix.com for copy of NY RFP and more info
Your customers want to buy products on-line; you can make it easy for them!
Sponsored by:A ServiceOf:
Find listings for our current season of webinars and register at:
NonprofitWebinars.com
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