seth gorden way 17 pro steps(modified)
Post on 06-May-2015
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Seth Godin- style PPT about
Com 459Jeff McNeillLyn Jang
I am
-The insurance company
-163 yrs
-32,500 agents
STEP 1
WHAT DO YOU DO?
WE SELL
STEP 2
NYL VISIONSTEP 3
Secure stability
Waves NYL is riding
SOCIAL NETWORKS
OPENESS
AFFORDABLE LUXURY
LONGEVITY
STEP 4
ENEMY?
1.THE HARTFORD
2.ING
STEP 5
Step #9 Who’s the Enemy?
NYL
The Hartford
Customer servicehistory NET IMCOME
Financial services
Agent #NYL
The Hartford
$650m
$550m
32.700
11000
ING
ING
25,000
117.29 m
WHY ?
ONLY focus on life insurance
STEP 6
ADD ?
SUBTRACT?•ONLINE SERVICES
•events•CLEAR communication b/w departments
STEP 7
ANNUITIES
WHY PEOPLE LOVE NYL
CUSTOMER LOYALTY
& VALUE
GIVES
MONEY & LOYALTY
TAKE
STEP 8
MAKE
THE GOOD GUYThe enemy
CUSTOMER
has the ONLYVARIOUS PRODUCTS, too many products
STEP 9
TRUE LINE
STEP 10
NYL is your lifelong friend
STEP 11
TAGLINE of
THE COMPANY YOU KEEP
Thank you
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