session #3, internet marketing tools

Enterprise Workshops

Created for Funded by

Distance Training Program

Internet Marketing Tools

Session #3

June 24, 2009

• Review of Session #2

• Preparing articles for publishing

• Live demonstration of WordPress blog

• Editorial calendar

AGENDA

Search Engine Optimization

(SEO)

Search Engines

Keywords

Tags

Links

Frequency

EcoExotic

Newsletter

Eco

Exotic

Blog Eco

Exotic

Website

Keywords

“Sustainable Furniture”

“Eco Friendly Furniture”

“Green Furniture”

“Green Home Furnishings”

Tags

title tag

alt tags

Links

Vivavi Apartment Therapy

Frequency

Search Resultsworse better

Up

date

sra

reo

fte

n

PR & Product Placement

• Send press releases

• Follow up contacts by email

• Begin networking online

• Get your product information on targeted websites

AGENDA

Review of Session #2

• Preparing an article for publishing

• Live demonstration of WordPress blog

• Editorial calendar

Preparing an Article

1) Decide on a topic for your article

2) Write your article

3) Edit using keywords

4) Select 2-3 photos

5) Proof-read & spell-check!

Eco Exotic’s Keywords

sustainable eco friendly

green ecological

furniture furnishings

home accessories

Eco Exotic reclaimed

Example 1

Photos

Example 2

Photos

Example 3

Photos

Publishing an Article

1) Upload article to the blog

2) Add photos

3) Final proof

4) Publish article

www.wordpress.com

Dashboard

Eco Exotique Blog

AGENDA

Review of Session #2

Preparing an article for publishing

Live demonstration of WordPress blog

• Editorial calendar

Marketing Plan

Marketing Plan

Editorial Calendar

July

2009Topic Who

Due

DatePublish

Week #1New products from

Eco ExoticJ.L. July 1 July 8

Week #2 Sustainable Living T.N. July 8 July 15

Week #3Eco Exotic goes to

Las Vegas showR.S. July 15 July 22

Week #4 Workplace Safety J.L. July 22 July 29

Editorial Calendar

August

2009Topic Who

Due

DatePublish

Week #1New teak plantation

certified sustainableA.M. August 1 August 8

Week #2Eco designs with

reclaimed woodP.L. August 8 August 15

Week #3Eco Exotic company

joins SFCS.A. August 15 August 22

Week #4Results from Las

Vegas showJ.L. August 22 August 29

Summary

Session #3

Review of Session #2

Preparing an article for publishing

Live demonstration of WordPress blog

Editorial calendar

• Assignment: write a blog article

• Prepare & publish articles to blog

• Creating a newsletter from your blog

• Putting it all together

• Q&A

Next Week

Session #4

Enterprise Workshops

Created for Funded by

Distance Training Program

Presented by

Ted Barber Larri Cochran

Internet Marketing Tools