service cloud case study presentation
Post on 13-Nov-2014
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Connect with Customers to Deliver Amazing Service Everywhere
Ken Ailes
Account Executive/kenailes
@kenailes
In/kenailes
Global Smartphones Business Objectives
• Grow Revenues• Recapture Market Position• Demonstrate You Know How To Listen To Your
Customers• New Product Development
What We Heard…
Case Management
Call Center
Self Service Portals
UnhappyCustomers
Difficult to Service Your Customers Everywhere
• Little 2-way communication• Perceived not to be listening• Not getting help
from right person
Poor Customer Experiences
• Disparate portals & call
centers• No centralized knowledge
base• No support for social
Inconsistent Service Across Channels
92%Companies reported decline in Customer
Satisfaction
• Multiple service screens• Long call handling times• Low first call resolutions
Low AgentProductivity
54%Agents must use multiple
sources to answer inquiries
86%Customers stop doing
business after one negative interaction
#1 Customer Service Application
Transform Customer Service with Service Cloud
Helping Customers Succeed Across All Metrics
Source: Salesforce.com Customer Relationship Survey conducted March, 2012, by an independent third-party, MarketTools Inc., on 5,500+ customers randomly selected. Response sizes per question vary.
Average Percentage Improvements Reported by Customers
+34%Customer
Satisfaction
$36B energy and manufacturing company
Service Cloud for 1500 agents
20K calls/month, 30K emails/month
Saved over $1M in 3 years
Honeywell Saves $1M with Service Cloud
#1 Video game publisher
Self-service portal, email, live chat
60,000 cases per month
25% increase in customer satisfaction
Activision Delivers Multi-Channel Customer Service
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