serious games, gamification and enabling technologies for global health challenges korea serious...

Gamification and Global Health Challenges

David Wortley

About me

Passionate about the use of Gamification and Technologyto shape a sustainable future for all mankind

What is Gamification?

Gamification is a process which shapes the world (achieves goals) by influencing the actions, behaviours, characteristics

and states of entities within the world (through the use of games strategies and mechanics)

What is Gamification?

Every Human Activity can be Viewed as a Game !!

What is Gamification?

Gamification and the ability/motivation to Gamify is embedded in the genetic make up of every living creature.

Gamification and Health

Gamification and Health

We use gameplay psychology to influence behaviour and motivation

Gamification and Health

Serious Games use Gamification strategies to influence health outcomes

Gamification and Enabling Technologies

New Interface Devices use Gamification strategies to influence health outcomes

Gamification ElementsScenarios/NarrativesChallengesRulesChance/UncertaintyRisksRewards/IncentivesPenaltiesCompetitionExplorationSuccess/Achievement

FailureDiscoveryLeaderboardsLearningDevelopmentSkill/AbilityAction/ReactionMeasurementFeedbackReflection

Gamification introduces some or all of these elements into everyday situations

Gamification “A-List” InfluencersAbilityAccessibilityActivation LevelAdjacencyAdmirationAffectednessAffordabilityAlignmentAmbition

AppearanceAptitudeArgumentAspirationAssociatesAttractivenessAuthenticityAuthorityAwareness

Gamification influencers are factors which have a bearing on achieving outcomes

Gamification and Global Health

We face many global health challenges such as obesity, diabetes, HIV/AIDS, Dementia etc –

many problems are lifestyle related

Traditional Responses• Educate and inform (serious games help)• Tax “unhealthy” products• Legislate on food nutritional content• Offer incentives to provide health beneficial

services

Is this Enough?

Lifestyle Related Morbidity Factors• Smoking• Physical activity• Nutrition• Overweight and obesity• Family history• High blood cholesterol and other lipids• High blood pressure• Metabolic syndrome.

Society is facing major challenges and opportunities

Societal ChangesGen Y – Digital Natives

Technology is a Game and Mobile Devices are Ubiquitous

Prosumer Phenomenon

We are all Knowledge Professionals because of enabling technologies

Enabling Technologies

Enabling and Empowering Technologies can transform lives and Society

Leadership by Merit

Authority has to be "earned" by leaders

Big Changes in Society - Problems

Traditional Hierarchy Today’s Network

The Networked Society lacks Natural Leadershipand brings individual power without responsibility

Dependent Society

The most connected Society in history but also the least connected Society in history

The Attention Economy

The Spectator Society

Today’s Society has Real Challenges arising from improved Standards of Living and Healthcare Business Models

that are unsustainable

The Gamification Lens ViewStrategistTactician

MotivatorCoach

SkillAbility

MotivationSelf-Esteem

LoyaltyPassion

EngagementSupport

InterestAwarenessKnowledge

UnawareIndependentSelf-sufficient

Growing Influenceand Ability to Achieve Goals Fans play a vital

role in Sustaining any Human

Activity

Our Locus of Control is shifting from Internal to External

Legacy Serious Games for Health

Simulation of Medical Conditions for Training

Legacy Serious Games for Health

Distraction Games for Pain Management

Legacy Serious Games for Health

Serious Games to provide better understanding and control of medical conditions

Legacy Serious Games for Health

Serious Games to diagnose physical conditions and/or promote exercise

Gamification and Enabling Technologiesfor the Health Revolution

Whon Namkoong and Future of Good Game

Gamification and Enabling Technologiesfor Health Revolution

Health Sensor Data, Internet of Things, Big Data Analytics , Cloud Computing, Mobile devices and Visualisation

Gamification and Personal Health

Gamification and enabling technologies can deliver startling results for personal healthcare

Gamification and Personal Health

Personal benefits are very visible

Gamification and Changing Behaviour

Gamification ecosystems facilitated by enabling technologies can engage citizens in lifestyle changing activities

Opportunities and Challenges

Enabling Technologies are creating opportunities for many health related casual and serious games applications

New Devices & Interfaces

New Interface Devices motivate and challenge using Gamification strategies to promote physical exercise

New Devices

Wearable devices capture health data for use in serious games

Opportunities and Challenges

Mobile devices used for tracking health within serious games applications

Opportunities and Challenges

Big Data Analytics and Visualisation Technologies support Gamification of personal health

Opportunities and Challenges

Mobile devices can be used to support personalIsed Telehealth applications

Conclusion

Gamification Strategies facilitated by Enabling Technologies such as Internet of Things, GPS, Mobile Devices, Sensor technologies, Cloud Computing and Big

Data can create a collaborative Ecosystem of partners and stakeholders that will create an explosion of potential applications that link real-

time data to Gamification of personal health management

www.gadgetstogodbook.com

Technology and Society

Thanks for Listening

David Wortley- www.gaitss.net

David Wortley- www.gaitss.net

David Wortley- www.gaitss.net