seniors and the internet susannah fox associate director pew internet project november 14, 2006
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Seniors and the Internet
Susannah FoxAssociate DirectorPew Internet Project
November 14, 2006
November 14, 2006 2Seniors and the Internet
Share of Americans online by age(Source: Pew Internet Project telephone surveys, 2000-2006)
Internet Access, 2000-2006
85%80%
69%
31%
0%
20%
40%
60%
80%
100%
Age 18-29 Age 30-49 Age 50-64 Age 65+
November 14, 2006 3Seniors and the Internet
U.S. population projections, 2000-2016 (Source: Frederick W. Hollmann, Population Projections Branch, U.S. Census Bureau)
Total Population, Age Under 50 years, 50-64, and 65 and Over, Relative to 2006
80
90
100
110
120
130
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Year
Rel
ativ
e po
pula
tion Total
Under 50
50 to 64
65 and over
November 14, 2006 4Seniors and the Internet
Health information online (Source: Pew Internet: August 2006 telephone survey, N=2,928)
80
64
51
49
44
37
13
68
54
40
29
24
30
22
0 10 20 30 40 50 60 70 80 90
At least one of the 17 topics
Specific disease or medicalproblem
Certain medical treatmentsor procedures
Diet, nutrition, vitamins, ornutritional supplements
Exercise or fitness
Prescription or over-the-counter drugs
Medicare or MedicaidInternet users age 65+
All internet users
November 14, 2006 5Seniors and the Internet
Internet activities: Gen Y vs. Gen X vs. Boomers(Source: Pew Internet: Project surveys 2005-6)
• Email (87% vs. 94% vs. 86%)• Buy a product (74% vs. 77% vs. 66%)• Travel reservations (60% vs. 71% vs.
59%)• Bank online (38% vs. 50% vs. 37%)• Financial research (29% vs. 47% vs.
43%)
November 14, 2006 6Seniors and the Internet
Sources
• Pew Internet Project: Online Health Search 2006 http://www.pewinternet.org/PPF/r/190/report_display.asp
• Pew Internet Project: Generations Online http://www.pewinternet.org/PPF/r/170/report_display.asp
• Frederick W. Hollmann, Population Projections Branch, U.S. Census Bureau: presentation at the Federal Trade Commission Public Hearings on Protecting Consumers in the Next Tech-Ade http://www.ftc.gov/bcp/workshops/techade/pdfs/presentations/hollmann.pdf
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