send hotness - stanford facebook class
Post on 10-May-2015
3.435 Views
Preview:
TRANSCRIPT
Send HOTNESSDecember 11, 2007
Alex OnsagerJoachim De LombaertEd Baker
Viral Loop
Viral Factor = X * Y * Z
Send HOTNESS:Viral Factor ~ 1.4
Maximizing “Z”
Maximizing Invitation Rate•Create incentives for inviting more users•Increase the minimum number of required invites
Maximizing “Z”
Maximizing Invitation Rate•Create incentives for inviting more users•Increase the minimum number of required invites
Viral Growth
Cumulative Installs
•Week 1: 20,000
•Week 2: 270,000
•Week 3: 1,400,000
•Week 4: 3,700,000
•Week 5: 5,000,000
top related