seminar final project ppt
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Group Members
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Nothing is InterestingIf you arenot Interested.
So please
BEINTERESTED
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"Comsats Interiors is committed to add beauty,comfort and finest life style to your life."
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"Our vision is to create value with a difference"
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Comsats Interiors will be an interior design
service for discerning, quality-conscious
clients that seek assistance in their designchoices for their primary
Residences,
Vacation homes
Businesses.
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Comsats Interiors will offer the highest
interior design experience for the home and
office conveniently available for those inthe Gulberg area. The concept is unique
through the selection of antiques, home
accessories, and complementary products
along with the interior design consulting
experience.
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Comsats Interiors will be differentiated from
other interior designers by the
value it offers in quality. Thiscompetitive edge leverages the same proven
factors that indicated higher success rates for
interior design services.
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Comsats Interiors is a start-up business that
will offer comprehensive interior designservices for home and office.
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Comsats Interiors is operated from a home
office located in Boulder, Colorado. A room isdedicated to support a work area, a client
contact work center, and display samples of
design concepts, products, and past work.
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Interior Designing and Landscaping Business
is a service oriented business and carries huge
a healthy potential for profit. Change infashion & living style are the few incentives
for new entrants in this business
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The cost for setting up an interior designing
and landscaping business is estimated at Rs.
1.78 million out of which Rs. 1.31 million isthe capital cost and Rs. 0.47 million is for
working capital.
The project IRRis projected around at 64%
with a payback period of 2.35 years and net
present value of Rs. 11.17 million
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The profile of the Comsats Interior client consists of thefollowing psychographic, and behavior factors:
Psychographics
The appearance of her home is a priority.
Entertaining and showing her home is important . She perceives herself as creative, tasteful and able, but
seeks validation and support regarding her decoratingideas and choices
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Behaviors
She takes pride in having an active role in
decorating their home.
Her home is a form of communicating "who sheis" to others.
Comparison positioning and stature within socialgroups are made on an ongoing basis, but rarelydiscussed.
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Comsats Interiors focuses on providing
1) Interior design consulting. This is complementedby specially purchased
2) Furniture3) Art pieces4) Decorator fabric5) Accessories for the home and office
The sales process will begin with interior designconsulting services, and then progress on to offerspecially selected components to complement the designtheme.
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Our primary points of differentiation offer these qualities:
1) A unique client experience from a trained andprofessional interiordesigner that is qualified and capable of meeting the needs of
discerning clients with high expectations.2) Access to a wide and unique selection of new and antique
furniture, accessories, and special-order decorator fabrics.
3) Personal assistance from a complementary product offering,
including hard-covering window treatment, hardware, andhome accessories that fit the look and objectives of each project.
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Our marketing strategy is based on superior
performance in the following areas:
1) Unique consulting services.
2) Overall quality of the experience and the
result.
3) Excellent client service and support
regardless
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The single objective is to position ComsatsInteriors as the premier source for homedecorator fabrics in the Gulberg area.
Comsats Interiors' four main marketingstrategies are:
1) Increased awareness and image.2) Leveraging existing client base.3) New home construction promotion.
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The promotion strategy will focus on
generating referrals. Other potential sources
of promotion include:
1) Newspaper Advertisements
2) Quarterly Postcard
3) Website
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The key to our sales strategy will be referrals
from pleased clients that are proud of the
result. Sales activities will depend on creatingawareness about the services. Comsats
Interiors offers and then build on each and
every client as they make the decision to refer
to others.
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The website of www.Comsatsinteriors.com
will be used for information only purposes at
this time. Contact information will bepresented with a complete portfolio of work
accomplished.
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Agha Rizwan, Umer, Sadia, Sehrish and Hafiz
Zafer are going to be founder and owner of
Comsats interiors.
Manager of Finance Agha Rizwan"
Manager of Sales and Marketing "Hafiz Zafer
Manager of HR "Sadia & Sehrish
Manager of Quality Insurance "Umer "
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Plant design We need only the some simple machines for the production and
providing the interior services to our customers for theirconvenience and getting the good result of the working.
Location and sites Location is much important in our business because most of the
customers are located in the cities. So we can take the rent a placefor our business according to the requirement of the business.
Key staff and skills requirements Our key staff is the experts of the interior designing and has the
good skills of designing interior. All the workers have the goodexperience and have the good working capacity in their specificfield of interior working
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Strengths The proven ability to establish excellent personalized
client service.
Strong relationshipswith suppliers thatoffer flexibility and respond to special servicerequirements.
Good referral relationships with architects,complementary vendors, and local realtors.
Client loyalty developed through a solid reputationamong repeat, high-price purchase clients.
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Weaknesses
Not established in a market where a variety ofinterior design options exist.
Challenges of the seasonality of the business.
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Opportunities
A significant portion of our target market is desperatelylooking for the services Comsats Interiors will offer.
Strategic alliances offering sourcesfor referrals andjoint marketing activities to extend our reach.
Promising activity from new home constructionactivity.
Changes in design trends can initiate home updatingand, therefore, generate sales.
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Threats
Continued price pressure due to competition or the
weakening market reducing contribution margins. Dramatic changes in design, including fabric colors and
styles can present challenges to keep paced with what isdesired by what is expected to be a leading-edge clientbase.
This analysis indicates solid potential success, but theweaknesses and threats must be recognized throughout thelife of the venture
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Slow sales resulting in less-than-projected cashflow.
Unexpected and excessive cost increasescompared to the planned expenses.
Overly aggressive and debilitating actions bycompeting designers.
A parallel entry by a new competitor furtherdiminishing revenue generation potential.
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