semantic commerce: understanding what’s in store for the future of e-commerce

SEMANTIC COMMERCE

Understanding whatʼs in storefor the future of e-commerce

by Jerome Paradis

HOW WE SHOP ONLINE

Search - Compare - BrowseCheck ReputationAdd to CartCheckout: name, address, credit card, ...

Transaction confirmationShipping confirmation

STEP 1

STANDARD FORMATS

ProductsPrice listsShipping termsOffers, specialsWish listsProfiles, Orders, Payments

EXISTING FORMATShttp://purl.org/goodrelations/

GoodRelations is a standardized vocabulary for product, price, and company data that can (1) be embedded into existing static and dynamic Web pages and that (2) can be processed by other computers.

LEARNING FROM RSS

+

=

STEP 2

WEB SERVICES STANDARDS

Identity and ReputationMerchants and Consumers

ShoppingShipping rates, Build order, Checkout

Vendor Relationship MgtSubcriptions, Shipping status, Refunds

APIs TO THE RESCUE!

IT’S ALL ABOUT APPS!

http://www.flickr.com/photos/futileboy/3026065024/

SHOPPING BROWSER

SHOP FROM ANY DEVICES

SHOP FROM ANYDEVICES

SHOP FROM ANYDEVICES

SHOP FROM ANYDEVICES

…with a cardIn a store…

TO WHOM SC MATTERS?

ConsumersEasily find: products, merchantsReuse your profile, payment infoUnified Order HistorySecurity

TO WHOM SC MATTERS?

MerchantsSalesMarketingCustomer ServiceSecurityFraud reduction

An hard sell

to proprietary

retailers

Retailers open up

and publish

their databases

TO WHOM SC MATTERS?

Third PartiesVertical ApplicationsComparison ShoppingSocial ShoppingIdentity and Reputation AuthoritiesAffiliatesAggregatorsSearch Engines

CHANGING BUSINESS MODELS

In the News Now

WHY THIS TALK?

THANKS!Facebook: Jerome ParadisTwitter: @JeromeParadishttp://blog.jeromeparadis.comjparadis@paradivision.comhttp://paradivision.comhttp://shwowp.com