select committee on trade and international relations: briefing on strategic objectives and 2010...
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SELECT COMMITTEE ON TRADE AND INTERNATIONAL RELATIONS:
BRIEFING ON STRATEGIC OBJECTIVES AND 2010
FIFA WORLD CUP READINESS
National Department of Tourism19 August 2009
1
Overview of the presentation
• Tourism at a glance• Rational for choice of the Priorities and Key Performance
Areas (KPA’s)• Overview of Strategic Objectives, Priorities and
Performance Areas, Indicators and targets • Progress on 2010 Preparation• Lessons from the Confederation Cup and British and Irish
Lions Tour• National Tourism Strategy Development Process• Medium-Term Budget• Monitoring and Evaluation Mechanisms
2
Tourism Role Players
Quality
Assessments &
accommodation
Quality
Assessments &
accommodation
Transport Transport
Skills & Service Levels
Skills & Service Levels
Marketing &
Branding
Marketing &
Branding
Product and
SMME
Product and
SMME
Safety Safety
Incentives
and Investment
Incentives
and Investment
2. Tourism Enterprise Partnership, dti & NDT
3. SAPS, Health, Transport
1. South African Tourism, GCIS, IMC, Provinces and Industry
8. Tourism Grading Council, Industry, Register of Guides (NDT and provinces)
5. Theta, DoE, DoL, Provinces & Industry
6. Department of Transport (land and air)
TransformationTransformation4. TECSA, dti and NDT
7. The dti
Strategy Driven and coordinated
by NDT, Provinces &
Loc Gov
3
South Africa continues to outperform global tourism growth. Global international arrivals grew by 1.3% in 2008 while arrivals to South Africa grew by 5.5%
Note: UNWTO estimates incorporate provisional data for some regions
Source: Statssa Tourism & Migration release December 2008, SAT analysis; UNWTO World Tourism Barometer, Jan 2009
8.3% 7.9%
10.2%
4.2%
13.4%
4.7%6.1%
5.5%4.6%
1.6%0.1%
11.3%
3.6%
1.3%
0%
5%
10%
15%
20%
South Africa
Africa Asia and the Pacific
Europe Middle East Americas World
07 vs 06
08 vs 07
Year-on-Year Change in Foreign Arrivals to each region%
Ch
an
ge
2007Arrivals (Millions) 9 44.2 184.9 480.1 46.4 142.1 898
2008 Arrivals (Millions) 9.6 46.9 188.3 488.5 52.9 147.6 924
4
*Comments captured above based on opinion of participants interviewed and anecdotal evidence
Source: StatsSA, Tourism & Migration release
Arrivals to South Africa continues its upward climb reaching 9,6 million arrivals in 2008
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08
State of Emergency
Foreign Tourist Arrivals to South Africa, 1966-2008
Arr
iva
ls (
Mill
ion
s)
First Democratic Elections
Nelson Mandela released
Sanctions against South
Africa lifted
1970s and 80s – Stagnation
Stagnation drove low investment, focus on narrow white domestic
market and costs
1990-1998 – Growth
Initial period of short-term profit-taking followed by period of
investment growth and entry of foreign players
1998-2004 – Cyclicality Global events, currency volatility
drove uncertainty and short-term strategy by firms
Investment rates remain weak overall
Sanctions Era
9,6 million arrivals in 2008
Rugby
World Cup9/11
5
Market share• Tourism contribution in 2008 8,4% (R178,6bilion GDP, number of
jobs 1 014 000) • Estimate Global decline by 8% to April 2009• UN Would Tourism Org (UNWTO) projects a further 5 – 6 % decline
globally• 2.5% decline in arrival in the 1st 3 months• Events driven increase/growth in the 2nd quarter (Confed Cup, Indian
Premier League and Lions Cup)• Land Market still the most resilient• Spend per tourist has not been affected (air travelers are those less
affected by economic crisis)
Challenges• economic crisis, health, crime, distribution, seasonality
6
Transformation• The main players in the industry are transformed• Sector codes acquired legal status in the 1st quarter of
2009• 1st compliance report due end of the year
Challenges:• Industry is dominated by businesses with turnover of
less than R5m (mainly family businesses)• Access to finance for deals• Multiplicity of the legislative framework for government
procurement• High turnover rate of black managers due to demand• Limited investment in skills development
7
Enterprise Development
1st quarter:• Over 342 SMMEs (246 of which are HDE)
assisted to a tune of R83,992,525 worth of transactions
• 8 380 Non hotel rooms signed for inclusion in accommodation inventory for World Cup™
• 321 Emerging tour operators trained• Heritage clusters developed in four Host Cities,
namely Cape Town, Durban, Nelspruit and Soweto
8
Enterprise DevelopmentFor 2008/9 financial year alone: • Increase in turnover of R568 million generated for enterprises supported
tthrough TEP• 9 879 Person years of work created on • 1 436 Enterprises assisted through the Business Development Fund, • of which 66% were historically disadvantaged• 944 Tourism small businesses trained on Business Skills• 1 222 Tourism small businesses trained on SA Host• 3 068 Tourism small businesses trained on tourism toolkits• 60 Tourism small businesses mentored• 50 three-year growth strategies developed for small businesses with • a turnover of more than R1million and operating for longer than 5 • years• 4 Tourism clusters developed• 285 Craft sales generated• 3 053 Non-hotel rooms signed up for 2010 9
Skills development• Tourism Career Fair (hosted 15 000 learners in 2008/9 – expecting
20 000 in 2009/10)• 4030 Ambassador trained• Excellence programme in place• 1657 tourism SMMEs have been trained in tourism related business
skills. • 6 graduates where put on special hotel management training with a
hotel group in Canada. • 65 tourist guides across provinces received foreign language
training in Spanish, Portuguese, French and German all of which are languages spoken in soccer loving countries.
• Finally, an agreement has been struck with Spain Embassy for training of 40 tourist guide in September 2009.
10
Quality Assurance and Removal of blockages
• 610 new properties graded in the 1st quarter• 1 242 properties renewed their grading• There is a number requests for late renewals (within
policy provision)• Need to strengthen quality assurance beyond just
accommodation grading• Reduction of visa turn around times – Nigeria, China etc• Rollout of the airlift strategy• Responsible Tourism Guidelines for industry in place• Universal access still a challenge (to be addressed in the
new strategy)
11
Broader Medium-Term Strategic Objectives strengthening the tourism sector
• Establish a National Vision and Strategy for the Tourism Sector
• Establish a National Legal Framework for the Tourism Sector
• Establishment of a National Department of Tourism• Grow and sustain the market share (domestic and
International)• Develop and Transform the Tourism Sector • Create Jobs and Alleviate Poverty• Promote corporate and cooperative good governance
12
13
Rational for 2009/10 Priorities KPA’sMTSF PRIORITY DEPARTMENTAL PRIORITIES
Speed up growth and transformation of the economy to create decent work and sustainable livelihoods
• Strengthening and growing Tourism• Sector transformation• SMME development• Sustainable Job creation• Sustainable GDP Growth• 2010 FIFA World CupTM
Massive programme to build social and economic infrastructure
• Tourism Product Development• 2010 FIFA World CupTM
Rural development • Rural, Cultural and Heritage Tourism development
• Promote geographic spread i.t.o visited Provinces
14
Rational for 2009/10 Priorities and KPA’s
MTSF PRIORITY DEPARTMENTAL PRIORITY
The fight against crime and corruption
• Tourism safety awareness and victim support
Cohesive and sustainable communities
• Community development through implementation of poverty alleviation projects
• Promote domestic tourism
Create a better Africa and a better world
• NEPAD Tourism Programme rollout
Education • Tourism Human Resources development Programme
Key Priorities and KPA’s (Mandate related)
• Development of the National Tourism Strategy• Review the National Tourism Legislation• Ensure South Africa's (Tourism) readiness for
the 2010 FIFA World CupTM
• Promote Tourism Product Development (Including product diversification – sports, medical, events, cultural, business tourism etc)
• Sustainably grow the sector• Sustainable Job Creation• Tourism Sector Transformation
15
Key Priorities and KPA’s (Mandate Related)• Implementation of the Social Reasonability Programme
linked to EPWP (Job creation, skills and infrastructure development)
• Ensure adequate and relevant skills availability (HRD strategy implementation)
• Quality assurance for tourism products and services (accommodation grading and system review)
• Promote Responsible Tourism (Good corporate citizenship by Industry – includes Universal Access Principles)
• Marketing South Africa as an international destination of choice (Growing the GDP, Job creation, tourist spend, geographic spread and seasonality)
• Promote domestic tourism16
Key Priorities and KPA’s (Governance Related)
• Enable Parliamentary oversight• Strengthen Tourism Cooperative Governance (improve
intergovernmental Cooperation and Coordination)• Ensure quality stakeholder engagement• Ensure financial resourcing of the sector strategy • Ensure availability of adequate human capital –
(government capacity)• Facilitate risk management (including better
understanding of sector vulnerabilities)
17
Key Priorities and KPA’s (Governance Related)
• Facilitate affirmative procurement (use of government procurement lever to promote transformation)
• Improved knowledge and information management (including access to quality and timely sector information)
• To be a transformed employer of choice• Ensure effective entity oversight• Maintain high standards of accountability and
responsibility (achieve unqualified audits)
18
2009/10 TargetsSkills availability in the tourism
sector.
•KPI Target 2009/10
% Implementation of Tourism HRD Strategy 50%
% Implementation of Tourism Service Excellence Strategy
50%
Number of existing tourist guides up-skilled and new entrants training
160
Number of training and placement opportunities created internationally and nationally.
150
19
KPI Target 2009/10
Number of accommodation establishments graded
1632 new properties to be graded
6007 properties to renew their grading
% of public sector reporting on procurement from graded establishments
45% of national public sector departments
National guidelines for mandatory registration for tourism businesses in place
Research international and national guidelines for mandatory registration of tourism businesses
Structural arrangements for tourism quality assurance for South Africa Reviewed.
Review legislation and make recommendations to create a tourism quality assurance agency for SA
2009/10 Targets - Quality of Tourism products and services
20
KPI Target 2009/10
Awareness material on the importance of energy efficiency for the industry published
Brochure containing tips for the industry to be energy efficient published
Frequency of Imvelo awards on responsible tourism hosted in partnership with FEDHASA
Annual
% implementation of the recommendations for the minimum standards for responsible tourism
Minimum standards for responsible tourism in place with buy-in from the industry
2009/10 Targets Promote Responsible Tourism
21
KPI Target 2009/10
Number of proposals developed per province 2
Number of 2nd economy establishments per province supported
2
Report on the feasibility study for Cruise Liner tourism
Undertake feasibility study of cruise liner tourism
Development of new product Development of a framework for medical Tourism
Partnership to host investment conferences for product development
Partner with the TBCSA to host the Hospitality Investment Conference for Africa (HICA)
2009/10 Targets - Promote the development of product in the tourism sector
22
KPI Target 2009/10
% implementation of 2010 tourism plan enterprises 50% (revised to 90%)
Number of Tourism Ambassador recruited and trained 500
2009/10 Targets – 2010 FIFA World Cup
23
Transactions Facilitated Annual Target
Value of Transactions R450,000,000
Person Years of Work 6,000Enterprises Assisted 1,600
HDE Enterprises Assisted 1,350
New SMMEs registered 1 000
Small business diagnostics completed 1 000
Tourism Small Businesses Trained Annual Target
SA Host 1 165Toolkits 2 302Business Skills 1 187
Mentorship 80
Marketing - 2009/10 Targets
2007 Actual 2008 Estimate
ARRIVALS
Actual 9,090,881 9,481,762
Best case scenario 10,359,097 9.3% 11,021,005 12.2% 11,059,538 6.5%
All things being equal 9,824,858 3.6% 10,384,337 5.7% 10,433,526 0.5%
Worst case scenario 8,870,816 -6.4% 9,478,613 -3.5% 9,494,509 -8.6%
SPEND2
Total Spend R 7,000 R 9,300
Land markets R 5,800 R 6,500
Air markets R 10,200 R 13,800
LENGTH OF STAY3
Land markets 2
Air markets 6
SEASONALITY4
Land markets 1.69% 1.18%
Air markets 2.30% 2.50%
DISTRIBUTION5
Land markets 1.37 1.24
Air markets 2.17 1.82
TRANSFORMATION6
First measures according to the BEE scorecard
As per Tourism scorecard
R 7,300
R 15,500
2.14%
1.01%1.06%
2.26%
Up by one night
10% modal shift
Up by one night
10% modal shift
As per Tourism scorecard As per Tourism scorecard As per Tourism scorecard
1.91
1.30 1.33
1.96
Up by one night
10% modal shift
1.12%
2.38%
1.27
1.87
2009 Target revised1 2010 Target 2011 Projection
R 9,900
R 6,900
R 14,600
R 11,100
R 7,700
R 16,400
R 10,500
25
2010 Tourism Organizing Plan Focus Areas
Create a national content management platform
Create interface to enable transaction booking
Research WC demand to better understand profile, perceptions and expectations
Scale-up SAT call-centre Create a 2010 national tourism volunteer
program Identify and utilise opportunities to
capture information about 2010 arrivals Develop a robust database of available
products
Engage with key stakeholders in SA and neighbouring countries to package products for 2010 and to manage displacement
Deliver the brand to convert arrivals to brand ambassadors
Identify 2010-related opportunities to brand South Africa as a world-class tourism destination
Manage displacement Increase the number of graded establishments Identify existing and alternative accommodation
for short-term spikes in demand
Ensure sufficient tourism-friendly public transportation to tourism focal points
Ensure completion & implementation of a national tourism safety plan
Address poor service levels and skills shortages at key consumer touch points
Coordinate event planning to maximise tourism value from the event
Coordinate development and upgrading of attractions
SAT / NDT
AccommodationAccommodation
Transport & Safety
Transport & Safety
Skills & Service Levels
Skills & Service Levels
Marketing &
Branding
Marketing &
Branding
InformationInformation
Events &AttractionsEvents &
Attractions
1.1.
2.2.
3.3.
12.12.
13.13.
14.14.
15.15.
17..17..
16.16.
18.18.
5.5.
6.6.
10.10.
11.11.
9.9.
7.7.
8.8.
4.4.
SATSAT NDTNDT26
2010 Accommodation Availability – June Audit2010 Accommodation Availability – June Audit
Province
TGCSA Graded Stats South African Tourism Stats MATCH Stats
Establishments Rooms
Establishments
Market Share
(Graded Vs total
Product)2010 Host
CityMATCH Rooms
Eastern Cape 937 10,374 1,257 74.5% Port Elizabeth 4,659
Free State 301 3,686 441 68.2% Bloemfontein 1,734
Gauteng 1,006 19,651 1,722 58.4% Johannesburg 8,602
Pretoria 2,494
Kwazulu Natal 1,022 13,894 2,166 47.2% Durban 5,874
Limpopo 355 7,599 336 105.6% Polokwane 1,615
Mpumalanga 450 8,066 687 65.5% Nelspruit 1,563
North West 296 6,299 276 108.0% Rustenburg 2,194
Northern Cape 308 4,239 326
94.4% n/a n/a
Western Cape 2,465 26,205 5,742
42.9% Cape Town 6,617
Grand Total
7,140 100,013 12,953 55.1% 35,352
-This data does not include cancelled and overdue properties
-This data was extracted on the 20th of this month
- These stats do not include SAT reported stats in the accommodation sector for: Resorts, Cultural, Golf Estates, Health & Spa, Romantic & Honeymoon, Spiritual and Unusual - this amounts to 1872 properties
₁ Subject to updates
₂ includes Hotel & Non-Hotel Accommodation (defined as: Timeshare, Apartments, SMME, Team Base Camp and SANParks
27
Skills and Service Levels• Sector Skills Development Strategy in place and under
implementation• Tourism Ambassador Programme is in place and is
being implemented. 4030 Ambassadors have been trained for the confederations cup
• Tourism Service Excellence Strategy is in place and is being implemented. 250 000 front line staff will be trained before 2010 World Cup
• Up-skilling of Tour operators and Tourist guides (language training)
• Training of SMME’s
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Transport and Safety
1. The National Tourism Safety and Awareness Strategy and its implementation plan is in place. 6 of the nine provinces have adopted the plan.
2. The Department of Transport and Passenger Rail Agency of South Africa have committed 50 semi luxury busses to the LOC. 420 semi luxury busses will be provided to Match. 110 busses will be provided to general spectators.
3. Aviation strategy and implementation plan is in place
29
Information1. Stakeholder and consumer web portals are in place – still to ensure
integrated information services
2. GIS mapping of graded establishments has been completed. Plan is underway to map all tourist attractions and link them to GIS to enable visitors to move freely
3. Research is undertaken every 6 months. First data projects that 410 000 visitors will come to South Africa
4. 5 new visitor information centres are being developed in host cities. State of completion Port Elizabeth 100%, Rustenburg 80%, Nelspruit 80%, Polokwane 20% and Bloemfontein 15%
5. 2010 travel guide is in place and more than 20 000 guides have been distributed
6. Working towards establishment of a 24/7 tall free number
7. Working towards establishment of fan embassies
30
Marketing• Global Marketing Partnership reaching over 2 billion people
across the world through broadcasters such as:-– CNN– BBC– Eurosport– News corporation
• Domestic marketing Campaign Encouraging South Africans to be good hosts by doing the following:– Fly the SA Flag– Learn the national anthem– Support Bafana Bafana– Learn the diski dance
• More marketing required for the African Market and other potential world Cup qualifiers
31
Events and Attractions
• 2010 was promoted in Columbia, Netherlands, France, Cameroon, Poland, London, Egypt and at RETOSA
Legacy:• Stadiums developed to serve as tourist attractions.
Moses Mabhida stadium will incorporate the Cable Car arch. Green Point stadium will provide the view of the city (part of the legacy programme)
32
2009 Events
EVENT ACTIVITIESWTM 2009
November
London
• Media event• Experiential exhibition
EVENT ACTIVITIESFinal Draw
December 2009
Cape Town
• Host foreign journalists• Information desk• Promotional AV
EVENT ACTIVITIESSoccerex 2009
November
JHB
• Host sponsors /partners• Tour operator workshop
33
2010 Events
EVENT ACTIVITIESWorld Cup
June/July
South Africa
•Media hosting• Fan parks activations• Branding opportunities
EVENT ACTIVITIESIndaba 2010
May
Durban
• Soccer Activation• Exhibition stand• Media event
EVENT ACTIVITIESITB 2010
March
Berlin
• Media event• 2010 activation
34
2010 Coordination
1. The Tourism 2010 Cluster which is co-chaired by The department and SAT is in place and meetings are held on a quarterly basis
2. The Department participates in the 2010 IMC, Host Cities Forum, 2010 Environment Working Group, 2010 Temporary Signage Working group, 2010 working group on public viewing.
3. The department also participates in Presidential Izimbizos on 2010 as well as economic opportunities workshops on 2010
4. Reportback through MINMEC
35
2010 Challenges
• Structured coordination• Limited domestic “hype”• Limited focus on human element issues• Limited focus on positioning the event in Africa• Limited marketing due to limited budgets• Lack of marketing targeted at countries that are
likely to qualify• Limited innovation on how to take advantage of
2010 opportunities
36
Confederations Cup Lessons - Attendance
– 7.5 out of 10 awarded for hosting the event – should be aiming for 10/10
– 584 984 participants – 2% lower than Germany Confederations Cup
• Higher than Korea Japan (34 823)• France (30 731)
– 510 008 tickets sold
37
Confederations Cup Lessons -Safety and Security
– 6000-8000 personnel deployed per host city– 39 related criminal cases reported
• Most publicized Brazilian and Egyptians room break ins
• 1 accident reported – German Journalist died (road accident)
38
Confederations Cup Lessons -Access and Transport
– Special event visa piloted on Egypt– Park and ride shuttle service used for ticket
holders– Special trains arranged during matches– Inter-city transport arranged during matches
• Crowd management not up to scratch
• Signage around stadia not clear
39
Confederations Cup Lessons - Volunteers
• 3994 volunteers deployed trained in partnership (LOC, DEAT and THETA)– Airports– Stadia– Host City Centre– LOC Offices
• DEAT and relevant provincial officials deployed at host cities for support, monitoring and evaluation of the programme
40
Confederations Cup Lessons - Volunteers
• Volunteers not trained in clearly defined competencies• Most of them clueless of their role• Recommendations – need for training volunteers in
clearly defined competencies (and develop a host booklet on the following)– A host– 2010 expert– City and country guide– Fairness and security– Transport– Accommodation
41
Confederations Cup Lessons - Marketing
• Limited marketing in participating countries – Evident in Cairo, where limited awareness on Univisa
to be piloted for 2010.
• An opportunity to promote domestic, regional and and sub-regional tourism
• Identified marketing opportunities for 2010
42
Confederations Cup Lessons - Information Provision
• Consumer Portal and help line in place but not aggressively marketed
• Tourism Spatial Viewer in place but not aggressively markets
• Limited provision of information on the event at the key gateways to South Africa and to the host cities
• No demarcated information points targeted at people coming to the event
• No information on what to do after 90 minutes of the game – unlike Rugby
43
Confederations Cup Lessons - Information Provision
• Ensure that consumer portal has relevant information to the visitors in all languages
• Ensure that the call centre is available 24 hrs to provide information on the event in all languages
• Ensure that the above are aggressively marketed• Establish fan embassies or information centres at the entry points to
South Africa and to the Host Cities• Information centres to provide information on the event, about South
Africa, Accommodation, What to do, Places of interest and be manned by competent staff to provide guidance to the visitors
• Information packs to be produced to be given to visitors at entry point for free about the event and about South Africa in all languages
44
Confederations Cup Lessons - Accommodation
• Accommodation guide not in place
• No sign up for 2009 Confederations Cup
• Some areas have adequate accommodation and some do not
• No system in place to address challenges in some of the areas
• Tourism industry players in Zimbabwe disagree with Match contract
45
Confederations Cup Lessons - Accommodation
• 2010 accommodation guide to be developed and made available at all information centres and entry point
• Strategies to be put in place to address accommodation challenges in certain areas– Transport linkage to satellite accommodation– Use of temporary structures to accommodate fans– Use of Universities and other available
accommodation to accommodate fans
46
Confederations Cup Lessons - Other issues
Local character not showcased– Local food not sold in stadia– Initial FIFA ticketing system not condusive for
the South African soccer loving people who do not have access to internet
– International complaints about vuvuzela– Park and ride system not efficient– Capacity of internal airlines to carry luggage
47
Lessons - British and Irish Lion Tour
• More organised• 30 000 fans• 23 000 fans descended to Durban• 1000 tickets were not sold• Significant spend on accommodation, food, drinks and
travel• Centurion Hotel Waterfront – fully booked for 2 months
due to rugby• Tshwane Guesthouses fully booked• British fan hijacked and mugged• Challenge for domestic flights to carry luggage
48
Establishment of the National Department of Tourism (NDT)
• Presidential proclamation (strengthening tourism)
• Completed resource split of DEAT
• Draft Sector strategy in place
• Discussion document on legislation development in place
• Purpose, Roles, Functions and draft structure in place
49
National Tourism Strategy … development process• Progress to date:-
– Conducted a review of existing plans and strategies– Developed a draft strategy framework– Minister has had 5 stakeholder road shows– Held 5 departmental stakeholder workshops
• Expert panel was appointed by the Minister– first workshop 6 August 2009 to formulate vision & mission– next workshop scheduled for 1 September 2009
• Draft for public comment released September – with additional workshops in remaining 4 provinces
• Strategy finalised November• Follow-up session to be scheduled with Members to discuss the
outcomes of the road shows and the actual strategy
50
Overview of the Presentation
• Baseline • Allocations per Programme/Sub-programme• Graphical presentation of MTEF Baseline• Additional request for MTEF period• Monitoring and Evaluation Mechanism
52
Department of TourismBaseline for 2009/10 and MTEF period
2009/10
R’000
2010/11
R’000
2011/12
R’000
2012/13
R’000
Administration 74 372 83 838 96 018 102 455
Tourism 754 292 758 508 785 709 824 909
Sector services
278 423 309 995 328 827 345 279
Total 1 107 087 1 152 341 1 210 554 1 272 643
53
BUDGET ALLOCATIONS
96,018 102,455
754,292 758,508785,709
824,909
83,83874,372
309,995328,827
345,279
278,423
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
2009/10 2010/11 2011/12 2012/13
RT
HO
US
AN
D
Administration
Tourism
Sector Services
54
Allocations for the 2009/2010 Financial YearProgramme 1: Administration
Sub-Programmes Allocation R’000
Minister 1 725
Deputy Minister 1 420
Ministry 26 984
Director-General 776
Corporate Affairs 1 066
Information Technology 3 103
Buildings and Admin Support 6 618
Property Management 10 122
Human Resources and Transformation 8 455
Communications 4 996
Legal Services 2 544
Internal Audit 595
Office of the CFO 5 968
Total 74 37255
Allocations for the 2009/2010 Financial YearProgramme 2: Tourism
Sub-Programmes Allocation
R’000
Management 5 006
Tourism Industry Promotion 15 839
Tourism Industry Development 20 681
SA Tourism 656 669
Business Trust (Tourism Enterprise Partnership) 52 097
Retosa 2 500
UNWTO 1 500
Total 754 292
56
Allocations for the 2009/2010 Financial YearProgramme 3: Sector services
Sub-Programmes Allocation
R’000
Management 1 904
Social Responsibility, Policy and Projects 269 812
Planning, Co-ordination and Information 4 259
Business Performance Management 2 448
Total 278 423
57
Additional requirement
58
2010/2011R’000
2011/2012R’000
2012/2013R’000
MTEF allocation compensation of Employees
77 632 83 756 87 944
Operational expenditure 84 729 96 465 102 838
Transfer payments 989 980 1 030 333 1 081 861
TOTAL 1 152 341 1 210 554 1 272 643
Additional requirement: PHASE 1 TO 3
2010/2011R’000
2011/2012R’000
2012/2013R’000
Compensation of Employees 30 195 44 620 49 562
Operational expenditure 87 067 99 133 105 638
Computer equipment and office furniture
3 999 2 068 736
Office space 2 611 3 730 4 120
Transfer payments 108 200 138 200 131 700
Projects 206 000 215 850 227 121
Additional request 438 072 503 601 518 877
TOTAL BUDGET 1 590 413 1 714 155 1 791 520
58
• Quarterly reporting internally and to National Treasury• Quarterly informal assessments • Biannual formal assessments• Evaluation of quarterly reports to determine
performance level• Minister’s quarterly performance review meeting• Use of a balanced scorecard approach to overall
performance management (looking at Internal business processes linked to delivery of mandate, Financial state of the organisation, service delivery to clients, Lessons and growth – people, technology etc)
Monitoring and Evaluation mechanisms
59
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