seema prasad

51. Seema Prasad

42. Raiya Anwar

33. Patil Kalpresh

19. Kritika Wahi

9.Bhamini Pandey

60. Vijender kumar

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Spencer Opened its First Store in India at Mumbai in 1996.

Spencer's Retail is the fastest-growing retail companies with approximately 2 million square feet of retail space and more than 400 stores in 65 cities.

Spencer’s Retail deals with food, apparel, fashion, electronics, lifestyle products, music and books.

It also offers services such as gift vouchers and easy loans in association with CitiFinancial Consumer Finance India Ltd.

INTRODUCTION

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Rama Prasad Goenka is the Chairman Emeritus of the RPG group, a multi-sector Indian industrial conglomerate.

Goenka was born in 1930 and attended the presidency college in his home town of Kolkata and hard ward university in the united states.

He is a former president of the FICCI and the immediate past Chairman of the Board of Governors of the Indian Institute of Technology in Kharagpur.

Goenka has also been twice awarded the Order of the sacred treasure by the  Emperor of Japan

About the founder

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Strives to exceed the aspirations of its customers for a healthy and fulfilling lifestyle by providing:

The most innovative customer goods and delactable taste experience

The ultimate shopping experience. Unbeatable value. The “next” place away from home or office to relax

and indulge themselves

Mission of spencer's

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To “build spencer’s as the most professionally managed retail business in the country through:

Excellence in all operating process; Nurturing and facilitating a learning and

growth culture; Building a unique retail experience for the

customers”

Vision of spencer’s

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Spencer's offers its customers a customized and convenient shopping experience in 5 different formats.

1. Spencer's Express

2. Spencer's Fresh

3. Spencer's Daily

4. Spencer's Super

5. Spencer's Hyper

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Different Format of Spencer's

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Different Places were Spencer’s located in India

Chennai Tiruvananthapuram Ernakulam Salem Trichy Madurai Tirupur Karur Erode Palakkad Kochi Guruvayor Kolkatta Howrah Durgapur

MumbaiPineAurangabadMeerutVizagFaridabadGhazibadNoidaPondicherryCoimbatoreKodaikanalCalicutQuilandyLucknowJaipurMohalimysoreAsanolvijayawada

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Availability and Presentation of Products at Spencer’s

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Big bazaar Magna hyper market Modern super market Reliance fresh Shoppers stop

Competition

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In store branding Interiors ExteriorsSanitation

Specialty in spencer's

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In store branding means in spencer’s they use to brand the products by displaying them on the things which was naturally used by customers to catch their eye

In store branding

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Interior designing according to retail shopee is exbiting the products in our stores by sign for easy identification to customer

Interiors

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For every product packing is important, like that for every stores outward decoration is important.

Exterior decoration is the first thing which attracts the customers primarily

Exteriors

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Every customer sees for the neat ness in stores.

They see mainly for eatables that they want to buy.

Sanitation

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There are around 200 employees in every stores.

Employees in spencer’s

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HSBC- Spencer’s Happy Ties cardholders are entitled to the following benefits:

Reward points for every purchase made using the card – carrying a potential of up to 500 points per month on regular purchases.

Extra Reward points for every purchase made with the card at a Spencer’s store

Fuel surcharge waiver* at all fuel stations A complimentary Spencer’s welcome voucher worth Rs 100 Redemption of reward points for gift vouchers from Spencer’s

Customer Loyalty program and Promotions

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Spencer's Retail based its production environment on Sun SPARC Enterprise servers that run SAP ERP software.

The infrastructure includes Sun storage solutions and a remote disaster recovery site with Sun SPARC Enterprise and Sun Fire servers.

When implementation is complete, more than 350 stores will connect to the new system.

Software used for billing systems

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SWOT

ANALYSIS

OF

SPENCER

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-High Quality Goods- Customer Service- Comfortable Shopping Environment- Excellent Manager Training Program

- Clothing lacks segmentation- Consumer spending pattern-Consumer loyalty-Waste store spaces

-Industry is booming-Rural retailing

-Competition is increasing-Risk of new formats- Less conversion level- Change of Social Environment

STRENGTS

WEAKNESS

OPPORTUNITY

THREAT

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