see how your peers are making money using the new features in mindfire studio

See How Your Peers Make Money Using New Features In MindFire Studio

July 24, 2014

You should be able to hear us. If not, call 949-474-4418 option 2.

Are we recording this? Yes.Do we get a copy of the slides? Yes.All registrants and attendees will receive an email with a link to the recording and slides of this presentation within 24 hours.

Let’s be interactive ...

…or send your questions here.

You can use this button to “raise your hand” if you have a question...

Agenda● What’s new in MindFire Studio?

● Case Study: Building Sophisticated Lead Nurturing CampaignsKen Cratty // Cross Channel Operations Manager, McArdle Solutions

● Case Study: Raising Over $6 Million With One Multi-Channel CampaignDavid Olson // SVP Florida Operations, Partner, One to One Group

● Q & A

Today’s Presenters

David OlsonSVP Florida Operations, Partner,

One to One Group

Ken CrattyCross Channel Operations Manager,

McArdle Solutions

Your HostsDave Rosendahl

Co-founderdaver@mindfireinc.com

Joe ManosExecutive Vice Presidentjmanos@mindfireinc.com

Tell us about

yourself.

What’s New in MindFire StudioRoadmap Update

HP Integration

PageflexStorefront

EmailInfrastructure

Direct Mail Improvements Reporting Payment

Integration

HTML Editor& Templates

Salesforce.comIntegration

MindFire Studio Marketing Communication Platform

Multi-channel marketing: Integrate email, direct mail, SMS,

voice, and more.

Marketing workflow flexibility:Simple to sophisticated business

rules, personalized across channels

Turn-key marketing solutions:Franchises or large organizations with DSO, ordering via web portal

Developer-friendly:Platform for integration, extension

Building PersonalizedLead Nurturing Campaigns

McArdle Solutions

Ken Cratty● 15 years experience in

variable programing

● 30 years experience in Printing

● Amateur nature Photographer

Complex Nurture Program

Key Objectives:● Engage target list with multi-touch program● Build interest to become certified● If the recipient goes silent, restart nurture sequence● Drive new program revenue

New Customer Acquisition

● 8 different markets

● Messaging varies by market

● Industry = marketing○ 2 fields: B2B or B2C

Quiz #1 vs. Quiz #2

Email with Image vs. Text Only

Automated Trackable Links

● Same variable content used on all pages

● Each link is a downloadable PDF

● Link clicks are tracked to gauge interest level

● Live clickstream feed sent to client’s CRM

Closing Thoughts ...● Productivity gains:

○ Easy to build programs○ Auto tracking of HTML links

● Flexible: Refer a friend (up to 10!)

● Scoring for sales ready leads

● A/B Email testing

Raising Over $6 Millionwith One Multi-Channel Campaign

One to One Group

David Olson● 21 years direct-marketing & fundraising

experience for non-profit organizations

● Initiated an alumni e-newsletter in 1993 that has grown to more than 20,000 subscribers to date

● Known locally for his exotic home brews and custom-built rat rod bicycles

ProblemNC State Student Aid Association (Wolfpack Club) is non-profit organization providing support for NCSU student-athlete scholarships and athletic facility improvement.

Wolfpack’s major source of funding comes from charitable donations and membership fees of alumni, friends and fans.

NCSU turned to One to One Group to help them increase member donations.

Campaign objectives

1. Increase members’ engagement by creating a personalized, relevant experience

2. Increase member renewal rate

3. Increase average donation value per member

Target Audience

13,000 members: alumni, friends and fans of Wolfpack Club

Creative strategyUsing “Signing Day” as the main theme of campaign to build relevance and emotional appeal

Campaign workflow

Email 1 Direct Mail

Microsite

Email 2 Email 3

Email 1 (soft launch)Saving costs:

Helped capture initial responses thus reduced the mailing list from 13,000 to 10,000!

Direct mailDetailed info andstring “Call to Action” to increase response rates

Personalized Variables

Email 2Highly personalized copy and visual with strong emotional appeal

Personalized Variables

Personalized Variables

Extremely easy 2-step payment process

Spreading the word via Social Media

This is all cool and looks great, but...

> $6,000,000raised in 2,000+ transactions

YoY results

Let’s take a look under the hood...

How did we do it?

Target Lists

Channels

Triggers

Microsites

Payment app

Checkout page

Personalization

Let us know how we can help...

How to get started?

Sign up for our 2 day classroom training!This training course is designed to walk you through different stages of building a multi-channel,

multi-touch marketing campaign with MindFire Studio®

Want to learn more?

Register @ MindFireTraining.comOur next class is at MindFire HQ in Irvine, CA // September 10th & 11th

How can we help?

Set up a 1:1 Demo:

Mackenzi FarsheedAccount Manager

mcfarsheed@mindfireinc.com

Sign up for Training courses:

Adrian MarquezTraining Manager

amarquez@mindfireinc.com

Contact Professional Services:

Dustin MedranoProfessional Services Project Manager

dmedrano@mindfireinc.com

For strategic consulting:

Carrie Driscoll-HillFastLaunch Program Manager

cdriscoll@mindfireinc.com

Your HostsDave Rosendahl

Co-founderdaver@mindfireinc.com

Joe ManosExecutive Vice Presidentjmanos@mindfireinc.com

Q & A

Thank you!Learn more and create your free MindFire Studio

account at: http://mindfirestudio.com