seattle mariners sponsorship activation proposal
Post on 31-Jul-2015
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Integrated Sponsorship Activationfor
Jeffrey McEntee
ResultsExperienceExecution
• Create integrated sponsorship activation• Provide value to sponsors• Create unique in-stadium experience• Strengthen Brand Identity and Unity
Purpose
2
ResultsExperiencePurpose Execution
• Create a replica Cockpit of Boeing aircraft• Place in Left Field patio area• Fans can sit and interact with the cockpit• Costs are fully covered by Boeing
Left Field Stands
3
ResultsExecutionPurpose Experience
• Fully interactive replica cockpit of a Boeing aircraft
• Most unique viewing experience in the Major Leagues
• Fantastic photo opportunity
4
Execution ExperiencePurpose Results
• Enhances in-game experience• Creates a talking point• Increases value of sponsorship• Generates additional sponsorship revenue 5
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