search engines and the power they have over the information we access

SEARCH ENGINES

and the power they have over the information we access

Google Options

Dan Firger

Controlling the internet: different strategies

AOL sought to control internet connections.

If everyone logs on through AOL, the company could (they thought) steer users towards AOL/Time Warner content

Microsoft tried to controlinternet browsers

(Windows 95/release of Internet Explorer)

If everyone uses Microsoft’s browser, The company can steer people towards Microsoft’s content/banner advertising

Google arrived at search as the “killer application” for

making $$ online.

History of search engines?

syndicationYahooGoogleTeoma

SEOsSearch Engine Optimizers

EX: Pepperjamsearch

EX: iClimberEX: Websearch Specialists

Google: Adwords (sponsored links)

+ Adsense (contextual links)

“Gain Adwords Knowledge. Get Google Recognition. Make more money.”

Yahoo/Yahoo SearchMarketing

“Connecting with customers searching for what you sell.”

MSN LiveSearch/AdCenter

“Your ideal audience is among the millions. We find them for you.”

Google’s market value$157 billion

Google Options

Unity cable WiMax

Google server farm

What exactly is so dangerous about a marketing conglomerate dominating our access to information?

Let’s think….

Epic 2014