search and social media - funnels and conversions
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Search & Social MediaFunnels & Conversions
Hiten ShahSMASH Summit • May 12, 2010
Search
Social Mediavs
Search is About Capturing Intent
Which keywords are converting?
• Keyword research for SEO and SEM
• Test & optimize ad campaigns & copy
• Test & optimize landing pages
• Measure and improve conversions
Maximizing Search Traffic
Eventbrite.com JibJab.com HuffingtonPost.com Plancast.com
Source:
Social Media is Here to Stay!
Social Media is About People & Sharing
Which messages are converting?
• Integrate sharing into your product
• Test & optimize messaging for sharing
• Test & optimize invite / landing pages
• Measure and improve conversions
Maximizing Social Traffic
“Metrics are people, too”Eric Ries, The Lean Startup
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