seagull advertising - credential presentation

Launching

with

a big bang

The journey begins.

With one big idea

And that

is what

we are

all about.

Ideas

that

soar!

Have you heard of these brands?

What made them so famous?

The world’s most powerful medium

The Consumer

WHAT BUSINESS ARE THESE BRANDS REALLY IN?

Make searching easy

Helping people be recognized as innovative

Helping people being seen as successful (or having arrived) in their lives

Products have rationales

Brands have emotionales

21st century brands own an obvious emotional truth

EACH BUSINESS IS BASED ON A DIFFERENT OET

With today’s information overload, searching can be frustrating

People like to be recognized as innovative

People desire to be recognised as successful

THE SEAGULL W4P PROCESS

Brand Challenge

Brand Wings

Brand Flight Map

THE BRAND CHALLENGE - step 1 of the process

Identifying the brand’s opportunity through listening and observing

THE BRAND CHALLENGE - how we do it

• Through listening and observing:

• Your Team

• Your Customers

• Your Competition

• Your Category Influencers

THE BRAND CHALLENGE - what we answer

• What are the profit opportunities?

• What must the consumer stop doing and invest in your brand?

• What are the key emotional drivers?

• What is the SMART Integrated Marketing Communications Objective?

– Specific, Measurable, Achievable, Reviewable, Timebound

• What is the allowable cost?

THE BRAND wings- step 2 of the process

Creating the brand’s architecture through research, interaction and analysis

THE BRAND wings - how we do it

• Quantitative Market Research at:

– Workplaces

– Public Places

– Places of Residence

• Analysis of Research through discussion

THE BRAND wings - what we answer

• What is the Obvious Emotional Truth that the brand should own?

• What is the business we are really in?

• What are we really selling?

– Rational Benefit:

– Emotional Benefit:

• What is the target mindset?

• What is the desired Brand Persona?

• What is the Branding Idea?

THE BRAND flight map - final step of the process

Creating brand roll out recommendations across all key customer touch points

THE BRAND flight map - how we do it

• We think outside the box and look beyond only promotion ideas.

• Through this we create ideas that people would love to share and talk about

THE BRAND flight map - what we answer

• We infuse the branding idea into:

– Product Policy

– Pricing Policy

– Packaging Policy

– Placement Policy

– Purchase Experience Policy

– Prosumer (Influencer) Policy

– Promotion Plan

Aeccc–the seagull digital communities creation tool

A specialised tool to leverage the digital media space for the benefit of your brand

Access –be present where your customer is

engage – become a source of valued content

Connect –become a part of your customers conversations

Collaborate - involve and co-create with your customers

customise –adapt your offering to your customers needs

The seagull impact

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For Vantage, one of the country’s leading corporate health insurance brokers,

Seagull created Fountain of Health. A multi pronged program

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For Gods Water we found them not

just the brand name,

but also the packaging design

Playboy Energy Drink

Packaging design for India

iCan

Branding, Identity, Packaging

Health Fit

Identity + Packaging

Health Fit

Identity + Packaging

Health Fit

Identity + Packaging

Kelzai Jungles

Identity and Packaging

Greenlime Tissue

Branding + Identity + Packaging

Esta Feliz

Branding + Identity + Packaging

Akshardaan

Branding + Identity + Packaging

Fratelli

Identity + Packaging

Fratelli

Identity + Packaging

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Bryan Adams Live concert to establish Amanora as a young brand

French Spiderman to establish Amanora is making progress

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A few case studies on the impact we have created in the digital space

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Enquiries generated: 122 in 1.5 monthsCost per enquiry: Rs. 1229Campaign duration: Sep 10th till dateCommunity size:Facebook: 1145Sessions held: 2Conversions till date:For IVF angels: 5For other programs: 3

HEALTHBERRIES IVF

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P.N. GADGIL JEWELLERS

Success stories: Facebook: 95,273 | Twitter: 2514 | Youtube views: 31, 017 | Videos: 23

In the first month itself, increased digital community size and engagement by more than 20% through various access, engage and connect initiatives

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P. N. GADGIL JEWELLERSMadhuri Dynamic Cover

Madhuri Launch: dynamic cover photo which unveiledMadhuri as our brand ambassador as people commentedon our post.

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P. N. GADGIL JEWELLERSGanesha Asks Twitter And Facebook Contest

• #GaneshaAsks was trending in Pune for 3 days

• Got over 1000 tweets in one day

• 5 Winners got silver articles

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Built Silvostyle online community and created online buzz. Grew community size from 0-12570 in just 6 months with various access, engage, connect initiatives including videos, contests, polls, posts. Also executed Facebook ads to increase brand awareness, familiarity and preference.

www.facebook.com/silvostyle @silvostyle

PNG – Silvostyle (Retail jewellery)

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MONT VERT BELBROOK

Integrated campaignSmart objective: 300 walk-ins over 2 weeksSolution: Doosra Chance to invest. Launch by Muttiah MuralitharanPromotion through integrated mediaResults: In the 2 weeks, we increased likes by 2500. We also get 200 enquiries through online initiativesDetails of online activity: Created a robust online program, with contests, regular updates on the off ground activities, emailers, and presence on relevant online portals

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JAIHIND TIRANGA SPLASH

Entries generated: 172 through fb

Grew facebook community size from 0-1636 in just 2 days

Held online contests, where winners would get to meet Kunal Kapoor and win Kunal Kapoor merchandise.

Also did google, fb ads and sent emailers and posted content to relevant target audience.

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• An 18-year old, strategy-based, creative-led agency

• Offices in Mumbai & Pune, India

• A full-service communication partner

• An INS (Indian Newspaper Society) accredited agency

• Member of the prestigious Advertising Agencies Association of India (AAAI)

• Backed by state-of-the-art infrastructure

• Strong team of 40 full-time professionals & consultants (strategy, creative, media), a heady & potent mix of talent and experience

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Sameer Desai - Managing Director

22 years of experience in advertising and promotions spanning brands like Greenlime, Health Fit, Jaihind, Mont Vert, Symbiosis, Oyster &

Pearl, Venky’s, Bacardi, Amanora, Borosil, Novartis, Southern Comfort, IndSearch, Culligan Goodwater, Cummins and Pepsi

Sumit Roy – Brand Consultant

40 years of experience in brand strategy with clients like Coca Cola, Eveready, Unilever, Hutch, HSBC, Intel, Kelloggs, Kotak, Mahindra,

Marico, Mastek, Mckinsey & Co, Microsoft, MTV, Pfizer, Philips and many more

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Vinita Dang - Business and Marketing Strategy18 years of experience in marketing strategy, planning and

advertising with MNCs like Kimberly Clark Lever, P&G and Beechams, leading teams responsible for several successful national brand launches

in India like Whisper, Huggies and Mediker

Sharon Mishra - Media Consultant16 years of experience in planning & buying media (TV,

Press, Out-Of-Home, Radio, Rural, New Media) spanningall Unilever and Colgate, Palmolive brands as well as

clients like Parle Foods, Philips, Pantaloon and Mattel Toys

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Puneet Bhatnagar – Creative Consultant16 years of experience in advertising and the mind behind

famous campaigns like ‘Tata Desh ka namak’ for TataSalt and ‘nau baj gaye kya’ for Kaun Banega Crorepati of which over 12

years have been in the agro-business

Freddie Alexander - National Creative Director (Copy)22 years of experience in advertising spanning brands like

Bajaj, Kirloskar, Thermax, Gemini cooking oil, Videocon,Kenstar, Hallmark, Birla AT&T, Birla Cement, Holiday Inn,

Taj Blue Diamond, Black and Decker, Finolex Cables and KalyaniBrakes

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Debashish Sinha – Head Interactive

15 years of experience in interactive and advertising

spanning brands like The Times Of India, Ascent, Venky's,

Kinetic, Pepsi, Symbiosis and Mont Vert.

Sanju Ayyar – National Creative Director

12+ years of experience in integrated marketing and advertisingspanning brands like AT & T, Kenstar, Kelvinator, Sansui, Gemini Refined

Cooking Oil, Raheja Universal, P N Gadgil Jewellers, Siyaram's, J.Hampstead, Nilkamal Plastics, Tangent Furniture, Provogue, Mahindra

Logistics, Praj Industries, Bajaj Auto, Kalyani Group, World Aids Campaign.

Few Other Brands We Have Helped Fly

Let us soar together