se_2_parallel session - big data - what is it? why is it important? how can you use it?

Big Data

ICCA Research, Sales and Marketing ProgrammeTwitter: #RSMP14

ICCA Association Database

• # Series: 18,972• # Events: 192,558• # Associations: 11,286

• # Associations with Key Contacts: 2,921

• # Associations with Key Contacts: 25,9%

Big Data Search

Big Data Search: Discover Local Champions

Big Data Search: Explore Industry Topics

Big Data Search: Track leads on your Website

Big Data Search: Infos + Stats

Big Data

Summary: To develop a tool that can perform complex

analytics on the web, which involves detecting a range of evidence and using it to compile partial or full matches relating to specific individuals and organizations and will help identifying and reaching out to potential local “influencers” to champion the project

Big Data

Summary: Identifying suitable candidates to bid for future

international association congresses, should enable low-budget members to more easily set up and manage a simple ambassador programme, and should enable those members who already operate such programmes to reduce costs, increase the number of potential ambassadors, and to operate a more complex/targeted programme.

Thank you for your attention!

se_2_parallel session - big data - what is it? why is it important? how can you use it?

icca research

marketing programme

rsmp14 big data search

rsmp14 big data summary

complextargeted programme

simple ambassador programme

local champions

potential local influencers

Education

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