scott frangos - google plus for content marketers
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Scott Frangos,
Webdirexion LLC
Claremont Hotel . . .
Google Plus Connects
Playing Ball on Running Water.
Haiku...
About Webdirexion & Scott...
Webdirexion is an online Marketing Agency
focused on Social Media Campaigns, SEO
solutions, WordPress development, Landing
Page Campaigns, and Content Marketing.
Scott: Career Marketing Communications
professional with specialties in Content
Strategy, Social Media, and Optimization
ScottGooglePlus.info
ScottLinkedIn.com
Instructor at: CollegeOfMarketingPros.org
Gmail Account Required...
• Log into Gmail if you have one.
• Get a Gmail account at mail.google.com
Workshop Outline
Google+ Strategies and tactics
EXERCISE: Create Circle(s) of influence, find
influencers
How to track G+ results
G+ and Hangouts for Business
EXERCISE: Two posts and curate for blog... and
"/?rel=author" tactic
Questions and Answers
Case Studies & Reference Links
Google+ Strategies & Tactics
Why Google+ for
Content Marketers?
More active users than Twitter
G+ IS Google (beyond a social network)
Google will "love" you for it
Strong SEO and SERP results
Event integration with calendar, hangouts,
circles to email, VIDEOS
Source: http://tompetersononline.files.wordpress.com/2012/09/is-google-a-
ghost-town.jpg?w=640
SOURCE: http://sociable.co/wp-content/uploads/2012/12/Google+-Infographic-
1200x1200.jpg
SOURCE: http://thumbnails.visually.netdna-cdn.com/how-users-interact-with-
google_51129137a09af.png
SOURCE: http://thumbnails.visually.netdna-cdn.com/how-users-interact-with-
google_51129137a09af.png
SOURCE: http://www.pagetrafficbuzz.com/wp-
content/uploads/2013/03/google+.jpg
Google+ Strategies & Tactics
Branding your business page (page type #1)
SEO
Personal pages and posts (page type #2)
SEO
Expanding Circles of influence - exercise
An event promotion machine SEO
A content curation tool for your blog SEO
(Integrations in WordPress) - exercise
The Video Hangout Factor for Business
Branding your business page
Header and profile image
https://plus.google.com/105212946082751068535/ - compare to:
https://plus.google.com/u/0/114006390094156641123/about
Local Business Page (Reviews)
https://support.google.com/plus/answer/1713911?hl=en
When linking to your blog "/?rel=author"
Sign-up for authorship: https://plus.google.com/authorship
Verify using "rich snippets" tool: http://www.google.com/webmasters/tools/richsnippets
Relationship (rel) for Recognized
Expert Tactic...
Google+ Circles of Influence
Google+ Circles of Influence
People Directory:
• FindPeopleOnPlus.com
• RecommendedUsers.com
Circle Directories:
• Shared Circles Business Pages
• Shared Circles - People
Hangout Directories:
• GHangOuts.com
EXERCISE: Load Conference Circle
Go to posted circle page:
https://plus.google.com/u/0/100156945788473956154/posts/13NfAGvjfBx
Click view shared circle
Add circle to existing circle or add as new
circle
Consider circle creation strategies:
• Personas
• Geo location
• Colleagues
• Industries
"Interactive Posts" - Promotion Machine
CTA to: Apps, "Invite", Sign-up, "Follow", "Introduce"...
more
"Interactive Posts" - Promotion Machine
Demo post with "invite" button
First attempt at non-geeky GUI
Google's Interactive Posts overview page
Content Curation for Your Blog
Referencing important content tactic for
expansion later
Be conversational too -- social -- comment
on other posts and share
Posts on
Google+
CheatSheets: http://ericwelke.com/wp-content/uploads/2012/08/google-cheat-
sheet_EW.png
http://img.technostreak.com/2011/07/google_plus_cheetsheet_technostreak.png
+ sign then
name to
shout out
EXERCISE: G+ Posts for Curation
Search on G+ or Google for content of
interest.
Post a 1-2 paragraph comment on each item
with a link back to the post (not on your site)
If you have a blog, copy those comments,
embellish and curate for a longer blog post
Scott to demonstrate
G+ to WordPress Integration
Social
Bookmarking
buttons to
post straight
from an
article to G+
G+ to WordPress Integration
Commenting
system
integrated
with G+
(testing now)
Build a G+ Community
• Hold events... "meet people"... (tutorial)
Go To: Our Content Marketing Power Community
G+ Video Hangout
MarketingStrategies...
For internal teams
For a content marketing event
Use them as a complete training business
G+ Video Hangouts...
For internal
MarCom
teams...
working
Hangout
G+ Video Hangouts...
For a marketing event - search
Note that Adding a
Hangout to an event
is optional (under
Advanced_ -- could
be a real world event
G+ Video Hangouts...
Use them as a training/consulting business
ChefHangout.com
Tracking G+ Performance
Hootsuite, Dlvr.it, or other social crm
Ripples for G+ Posts that are Shared
Google Analytics
Tracking Performance
Hootsuite* or Dlv.it or other social crm
* Webdirexion is a Hootsuite Pro Solution Partner
Tracking
Performance
Ripples for
G+ Posts
that are
Shared
Find the
influencers
REFER TO:
https://plus.google.com/1032
18677032751327334/posts/P
5V5izcSF5N
Tracking G+ Performance in
Analytics
Social Visits In Google Analytics
Social Flow in Google Analytics
Social Conversions (Goal $) in Analytics
Tracking Performance
Social Visits In Google Analytics
Tracking Performance Social FLOW In Google Analytics
Tracking Performance Social FLOW In Google Analytics
Tracking Performance
Social Conversions In Google Analytics
Show me the money
Ongoing G+ Learning & Specials
Free Webdirexion "Social Strategy Sessions" (streamed
via G+ Hangouts)
Conference special on "WordPress Content Marketing
Power" online course online now: Use CMS-2013Conf-
Save-50 (50% Off)
Conference special on "Social Media Power" online
course coming July 15th, 2013: Use code: CMS-
2013Conf-Save-50 (50% Off)
CollegeOfMarketingPros.org
Get speaker's notes for more articles, help, examples
Join Content Marketing Power Community (on Google+)
Further References... G+ Page Layout sizes & responsive elements:
http://cdn.edgeitdesign.com/wp-content/uploads/2013/03/infographic-googleplus.png
Google+ vs. Facebook: http://www.singlegrain.com/wp-content/2011/07/FacebookvsGoogleplus-sm.jpg
Google+ Cheatsheet: http://img.technostreak.com/2011/07/google_plus_cheetsheet_technostreak.png
40 G+ Branding Strategies: http://netdna.copyblogger.com/images/google-plus-content-strategies.jpg
Getting Started with G+ Business Pages: http://www.google.com/intl/en_US/+/business/get-started.html
Tactics: B2BContentMarketingTactics.com (our curation site)
Case Study: Cadbury Connects on G+
Boosted G+ followers
150,000
Used hangouts with
athletes and chocolate
experts
17% lift in CTR across
Adwords campaigns
10k Followers per day via
specially designed badge
LINKs:
Case Study
Cadbury G+ page
More Case Studies & Tips
Case Study: Veteran's United Hang Out
Article Link: http://www.copyblogger.com/google-
hangouts-audience/
"For personal branding and content creators, this can be a gateway to great interviews or subjects for your next piece — and remember, you don’t have to worry about taking notes if you have it streamed directly to your YouTube account." -- Sarah Hill, Chief Digital Storyteller for the Veterans United Network
Google+
Branding
Strategies List...
Click to
enlarg
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