schools and social media -- manor govfresh
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Schools as Innovation Drivers
manor.govfreshRichie Escovedo, @vedo | Mansfield ISD, @mansfieldisd
Schools: A crucial component for your engaged citizens
http://www.flickr.com/photos/goodfeeling/4580555020/
If Social Media is simply people having online conversations...
Schools: A crucial component for your engaged citizens
...then public school districts should be conversing via
Social Media.
Schools: A crucial component for your engaged citizens
http://www.flickr.com/photos/herculie/2370039001/
School Districts can leverage social media tools to
• strategically listen;• better engage communities in
meaningful conversations; and• help make informed decisions
for programs and procedures
Engaged citizens and their schools
Social Media and a public school districtMansfield ISD
Social Media and Mansfield ISD
District Blog
http://yourmansfieldisd.blogspot.com/
@mansfieldisd
http://www.facebook.com/mansfieldisd
http://www.youtube.com/misdtv
Photo Galleries
http://www.mansfieldisdpics.smugmug.com/
Case Studies
Case #1: Don't Fear the Blog
A school district blog can provide a place where parents, students, staff and the public can read some of the latest news, thoughts, and information from school district leadership and engage in respectful dialogue.
Case #1: Don't Fear the Blog
District proposed constructing a new auditorium and professional development center.
The blog was used to initiate the conversation.
Four posts received 96comments.
Case #1: Don't Fear the Blog
District proposed establishing an orchestra program.
The blog was again used to initiate the conversation.
One post on the topic received 135 comments.
Works in tandem with other communication channels.
Case #1: Don't Fear the Blog
District uses the blog as a way to pull back the curtain on decisions, engage in thoughtful dialogue with the community, share relevant and timely information, and hopefully display a little personality.
Case #2: Facebook and the District
The MISD Facebook page
• two-way communication channel to share timely information and news;
• listening outpost to monitor conversations about the District and schools; and
• customer-service platform.
Case #2: Facebook and the District
Rules are in place to provide guidance for community on what is and is not allowed on the page.
Case #2: Facebook and the District
• Started in August, 2009• September, 2009 the Page had over 400 “Fans.” • September, 2010 the Page has over 3,400 “Likes” (people that have connected the District to their profiles)• Growth in interactions continues
Case #2: Facebook and the District
Considerations:1. Formal vs. informal
(it’s ok to be human)2. Need a thick skin3. If in doubt, remove posting4. Pay attention to
commentary5. Early-warning for issues6. Responses often equally
(or more) important for others to see
Questions?
http://www.flickr.com/photos/87765855@N00/3105128025/
Contact
Richie EscovedoDirector of Media and Communications Mansfield Independent School District
E-mail: richie.escovedo@gmail.comTwitter: http://twitter.com/vedoBlog: http://nextcommunications.blogspot.comLinkedIn: http://www.linkedin.com/in/rescovedo
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