schedule - nffb.nascar.comnffb.nascar.com/media/files/nbc_2.pdf · cup sprint cup series daytona...

SCHEDULE

OUR SCHEDULE IS BUILT TO GROW

THE CHASE FOR THE SPRINT CUP.

NBC SPORTS GROUP & NASCAR –

MUTUALLY BENEFICIAL

THE RACES ON NBC

• UP 9% FROM COMPARABLE RACES IN 2014

• UP 23% IN REACH

NBC SPORTS GROUP & NASCAR –

MUTUALLY BENEFICIAL

THE RACES ON NBCSN

• 8 OF 9 RACES – RANKED AS THE HIGHEST RATED

CABLE SPORT FOR THEIR RESPECTIVE WEEKENDS

• NBCSN HAS INCREASED 129% IN TOTAL DAY

• NBCSN HAS INCREASED 241% IN WEEKEND AVERAGE

THE CHASE AND THE

CHAMPIONSHIP COULD BE

THE HIGHEST RATED

RACES.

START TO FINISH

NFL KICKOFF SUPER BOWL

OPENING DAY WORLD SERIES

NHL FACEOFF STANLEY CUP

NBA TIP-OFF NBA FINALS

DAYTONA 500 HOMESTEAD

GOAL

OUR GOAL – ALLOW THE CASUAL

FAN TO ENGAGE THROUGH COMMON

LANGUAGE.

CHASE FOR THE SPRINT CUP:

HOW NASCAR DOES PLAYOFFS

IN-THEATER

WE STARTED IN AUGUST IN

THEATERS…

ANTHEM

WE WANTED TO ILLUSTRATE THE

STAKES…

RUTLEDGE

WE WANTED TO EXPLAIN THE

PROCESS…

GRID CHALLENGE

USA TODAY AD – 9.14.15

GRID CHALLENGE

CHASE FOR THE SPRINT CUP:

HOW NASCAR DOES PLAYOFFS