sca digital ratings - august 2014

AUGUST 2014

statistics sourced from:

SCA DIGITAL – AUGUST DIGITAL RATINGS

Slide 3 Commercial Radio Unique Audience (UA) - August Slide 4 Commercial Radio Unique Audience (UA) by Brand - August Slide 5 SCA Network August Digital Audience Slide 6 Today Network August Digital Audience Slide 7 Triple M Network August Digital Audience ALL DEVICES Slide 9 Top Australian Publishers (All Devices) Slide 10 Top Multi-Category Entertainment Brands (All Devices) Slide 11 Top Radio Brands (All devices) Slide 12 Radio Groups Online Daily Reach - New South Wales Slide 13 Radio Groups Online Daily Reach - Victoria Slide 14 Radio Groups Online Daily Reach – Queensland Slide 15 Radio Groups Online Daily Reach - Western Australia Slide 16 Radio Groups Online Daily Reach - South Australia

Slide 17 Radio Groups Online Daily Reach - Australian Capital Territory Slide 18 Radio Groups Online Daily Reach - Tasmania Slide 19 Radio Groups Online Daily Reach - Northern Territory MOBILE Slide 21 Top Australian Mobile Publishers Slide 22 Top Multi-Category Entertainment Mobile Brands Slide 23 Top Mobile Radio Brands in Australia Slide 24 Top Mobile Optimised Publishers in Australia Slide 25 Mobile Share of Daily SCA Radio Browsing DEMOGRAPHICS Slide 27 SCA Demographics Slide 28 Today Network Demographics Slide 29 Triple M Network Demographics

Source: Nielsen Online Ratings - Market Intelligence (Domestic) – AUGUST 2013 - AUGUST 2014 – SCA Network National

SCA Network traffic increased 97% year on year in Australian Average Daily Unique Browsers 254,041 – Highest Ever! Driven by Shows, Social, Sport, Celebrity and Mobile Browsers.

SCA NETWORK AUGUST DIGITAL AUDIENCE

Source: Nielsen Online Ratings - Market Intelligence (Domestic) – AUGUST 2013 - AUGUST 2014 – Today Network National

Today Network traffic increased 102% year on year in Australian Average Daily Unique Browsers to 158,073 – Highest Ever ! Driven by Shows, Social, Celebrity and Mobile Browsers.

TODAY NETWORK AUGUST DIGITAL AUDIENCE

Triple M Network traffic increased by 101% year on year in Australian Average Daily Unique Browsers to 91,277 – Highest Ever ! Driven by AFL, NRL, Social and Mobile Browsers.

Source: Nielsen Online Ratings - Market Intelligence (Domestic) – AUGUST 2013 - AUGUST 2014 Triple M Network: Five Triple Ms & Triple M Classic Rock Digital

TRIPLE M NETWORK AUGUST DIGITAL AUDIENCE

ALL DEVICES

statistics sourced from:

FAIRFAX RADIO

MOBILE

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DEMOGRAPHICS

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Southern Cross Austereo (SCA) each month reports Australian digital ratings. Data solely sourced from Nielsen Online Ratings - Market Intelligence & Hybrid. SCA also reports ‘Brands’ as collated and approved by Nielsen and not ‘Ad Networks’, which are synthetically created by publishers for commercial scale purposes. Publication of this data is intended for personal use and should be seen as a reflection of business performance or forward looking statements that are always given to the market and shareholders first. Any comments in regards to this data or any claims of misreprestation should be addressed to clive.dickens@sca.com.au

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