sarah wong - portfolio
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SARAH WONGe. sarah.wong320@gmail.com c. 647.403.8801
ART DIRECTORAs the Art Director of META 2013 the New Media Exhibition, my responsibilities included developing and ensuring a consistent brand throughout the event. I was solely in charge of creating the logo and the colour palette, as well as designing the website and any digital or print promotional materials. I also led the Creative Team which included a graphic designer, web developer and the interface team of three. We worked closely with the rest of the curatorial team of fourteen over the course of eight months to ensure a successful art show. I learned a lot about printing, teamwork and leadership. We were also required to communicate with businesses and professional artists which has educated me in the nuances of professionalism in this industry.
CORPORATE BRAND - META 2013
BRANDGUIDELINES
META
2013
LOGO SPACINGTo keep with our brand identity, spacing is essential. Simply use an element inside the logo to create some breathing room.
AC
TIVE ING
REDIEN
T: ENVIRO
NM
ENT
META
2013A
CTIVE IN
GRED
IENT: M
OVEM
ENT
OUR FONTS
Asbel
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+
ABCDE FG HIJKLMNOPQRS TUVWXY Zabcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890~!@#$%^&*()_+
Futura LT
Tahoma
Aa
Aa
AaBook
Light
Heavy
Aa
Aa
Aa
Regular
Regular
Bold
1
2
3
FUTURA LT should be used as the primary font. Futura LT book should be used for all body text and Futura LT Heavy should be used when an empahsis is needed. Futura LT is best used in ALL CAPITALS. Headers should always be written in capitals.
ASBEL should be used when quoting and when captions are needed.
TAHOMA should only be used when the other two fonts are not availiable. Eg. Website
META
2013A
CTIVE IN
GRED
IENT: PEO
PLE
OUR VISION
OUR LOGO
META 2013 is an exhibition that showcases the artwork of fourth year New Media students. We use technology to create innovative works that redefine the way you think about art. We push the limits of interactivity, connectivity and image-making. We understand that people provide the connection between art and technology. What we do today will influence the way you live tomorrow.
The blocky structure of our logo illustrates how New Media plays a major role as the building blocks of this digital age. The way it is turned breaking into a deeper plane of space represents motion and movement forward, similar to the way we are progressing towards our careers and aspirations. 2013 is written in pixels to represent the familiar 8-bit pixel generation in which most of us grew up in and would often incorporate into our projects.
BASIC LOGO BLACK AND WHITE LOGO
META
2013A
CTIVE IN
GRED
IENT:TECH
NO
LOG
Y
The META 2013 tagline must always be accompanied by our logo. When needed, the simpler version of our logo may be used.
These are some variations of our taglines. Active ingredient must always be written in Futura LT Book and in the META 2013 green and the ‘ingredient’ must always be written in Futura LT Heavy and in the META 2013 blue.
ALTERNATIVE LOGOS
OUR TAGLINES
ACTIVE INGREDIENT: ENVIRONMENTACTIVE INGREDIENT: INTERACTIVEACTIVE INGREDIENT: INNOVATIONACTIVE INGREDIENT: MOVEMENT
ACTIVE INGREDIENT: PEOPLE
ACTIVE INGREDIENT: TECHNOLOGYACTIVE INGREDIENT: ART
ACTIVE INGREDIENT: ARTISTS
META
2013A
CTIVE IN
GRED
IENT: A
RT
UNAUTHORIZED LOGOS
Do not skew the logo.
Do not move the elements in the logo.
Do not change the colour or put a texture on the logo.
Avoid textured backgrounds.
Do not rotate the logo.
META
2013
OUR COLOURSOur colour palette has been carefully chosen to create a fun yet professional environment.
PRIMARY COLOUR SECONDARY COLOURS
TERTIARY COLOURS
Hex: #77BC42R:119 G:188 B:66C:58 M:2 Y:100 K:0
Hex: #FFCE00R:255 G:206 B:0C:1 M:18 Y:100 K:0
Hex: #28AAE1R:40 G:170 B:225C:70 M:15 Y:0 K:0
Hex: #000000R:0 G:0 B:0C:75 M:68 Y:67 K:90
Hex: #ffffffR:255 G:255 B:225C:0 M:0 Y:0 K:0
Hex: #F7931DR:247 G:147 B:29C:0 M:50 Y:100 K:0
Hex: #9C1E60R:156 G:30 B:96C:35 M:100 Y:37 K:11
AC
TIVE ING
REDIEN
T: INN
OVATIO
N
META
2013
OUR STATIONARIESHere are some examples of our branded stationaries.
R
SAVE THE DATE
AC
TIVE ING
REDIEN
T: INTERA
CTIVE
REGULAR ENVELOPE V.I.P ENVELOPELETTERHEAD
PAMPHLET - META 2013
THE 4TH YEAR
NEW MEDIAEXHIBITION
ARTA GALLERY
Opening Night ReceptionThrusday, March 28 5pm - 11pm
Gallery HoursFriday, March 29 10am - 6pm
Saturday, March 30 10am - 6pm
VISITOR TRACE
Visitor Trace is an interactive exhibition interface that rethinks the conventions of the exhibit label, the guestbook and gallery security.
Interactive Label (& Web App)Scan the QR code with your smart phone or by using one of the available iPads provided at the gallery. This will take you to the artist’s specific page on the META 2013 web app. Here you will find additional information about the artist and their artwork. The app can also be downloaded at meta2013.ca/app.
Digital Guestbook Use your smart phone or the iPads provided at the gallery to access the META 2013 guestbook and post your feedback and comments. Tweet us at our user name @META2013GB and remember to include the hashtag #META2013
Security GuardView the movement of gallery visitors on the screen above the bar. Much like a traditional security guard, our Kinect-enabled security guard moves around the gallery observing how long people spend with each artwork, how they interact and the direction of their movement through the gallery. This information is converted into colourful visual pathways that tell the story of the META 2013 audience.
for more information visit: META2013.CA
VISITOR TRACE COLOUR LEGEND
The yellow represents MOVEMENT
The orange represents ENVIRONMENT
The magenta represents MARVEL.
14 13
12
11
10
9
87
65
3
4
2
1
14 - Amanda Wood, Do Not DisturbedThis Kinect audio installation is a three-dimensional interactive piece that requires individual participation. Do Not Disturbed is an exploration of the future of interaction design and auditory senses.
13 - Ji Woong You, Parallel PlayParallel Play is a video sculpture about causality and synchronicity. Loops of video play continuously on 3 monitors.As the videos play in and out of sync with each other, the viewer perceives moments of ‘meaningful coincidence.’
12 - Dean Park & Erin Sweeney, Living Within DecayLiving Within Decay is a video installation that documents the process of decomposition within organic materials. When the audience enters the space they will experience a new living organism breathing all around them.
11 - Rachel Brown, Sola StationThe Sola Station is a test site created to determine who might be permitted into an apocalypse shelter built by society’s highest class, the residents of District 1. Test questions consider each applicant’s involvement with social media and their level of addiction to technology.
10 - Samar Hejazi, The Johnson’sThe Johnson’s is a time-based installation that combines sculpture and holograms, and uses juxtaposition to explore the relation of physical and nonphysical realities.
9 - Linda Lou, The Story of Princess FriedrikeThe Story of Princess Friederike is an "escape the room" RPG that retells a dark and twisted version of the fairy tale Maid Maleen.
8 - Karen Cochrane & Olivia Kolakowski, Play On
Play On is an interactive experience in which the user creates a unique real-time soundscape through their body’s physical movement.
7 - Alex Jordan, At RiskAt Risk is a data visualization of over 1,800 species of mammals catalogued by the International Union for the Conservation of Nature (IUCN) that are currently in danger of becoming extinct or suffering unrecoverable population loss.
6 - Cristal Sung, Aspire Inspired by a news story about a 17 year-old boy who exchanged his kidney for an iPad, Aspire is a vending machine that raises the question: what is the price of our material and status aspirations?
5 - Jamie Chirico, Cereal QuestionsCereal Questions is a participatory, multi-screen video installation designed for single user interaction. The user enters the installation space and is confronted by a table, chair, and cereal spread, all facing a wall of digital video portraits.
4 - Zaid Edghaim, Here HereHere Here consists of three small mechanically activated sculptures that produce sounds. By raiding the visual vocabulary of Duchamp this piece raises the Cageian question of where the boundary between sound and music lies.
3 - Kathryn Barrett, A World Left OverA World Left Over is an installation about a fictional post-disaster future. In it, common bird species have been forced to adapt to the abandoned urban environment that has become their habitat.
2 - Emily Halberstadt, EssenceEssence is a piece set in the near future where a machine has been invented that can capture and store the essence of a moment so that the user can transcend time.
1 - Rola Kuidar, The False Fact "Ignorance leads to deception"; this is my project's premise. This installation raises awareness about the media's misinterpretations of Islam. The audience will see images of Muslims speaking for themselves instead of being spoken for.
3
OUR VISIONMETA 2013 is an exhibition that showcases the artwork of fourth year New Media students. We use technology to create innovative works that redefine the way you think about art. We push the limits of interactivity, connectivity and image-making. We understand that people provide the connection between art and technology. What we do today will influence the way you live tomorrow.
Outside Inside
fold fold
PROMOTIONAL MATERIALS - META 2013
META013
2 ARTA GALLERY
1 DISTILLERY LANE
TORONTO, ON, CANADA
4
OPENING RECEPTION
MARCH 28 - 5-11PM
@RyersonMETA013
2
WEBSITE: META013.CA
2
ACTIVE INGREDIENT: PEOPLE
Valentine’s day?
NEED A LAST
MINUTEGIFT FOR
HEY
meet us at THE HUB
at 11AM, FEB 14it’s a bake sale.
YOU!
(the cafeteria in Jorgenson Hall)
General Promotional Poster
V-day Bake Sale Promotional Poster
MARCH.28.20135:00PM - 11:00PM
ARTA GALLERY14 DISTILLERY LANE
PLEASE RSVP TO:HELAENA PARKESPROJECT COORDINATORryersonmeta2013@gmail.com
R
5
YOU ARE CORDIALLY INVITED TO ATTEND
META2013
THANK YOU TO ALL OUR SPONSORS: HAMSAR, OFFICE OF THE PRESIDENT - RYERSON UNIVERSITY, RYERSON IMAGE ARTS, P-FACS, MILL ST., CLEAR CHANNEL, RSU, FCAD, ZOOM MEDIA, AKIMBO, CLEAR CHANNEL, BALZAC’S COFFEE
INVITES - META 2013
ARTA GALLERY14 DISTILLERY LANETORONTO, ONM5A 3C4
THE 4TH YEAR NEW MEDIA EXHIBITION
Front St E
Trinity St
Parliament St
Mill St
Cherry St
Distillery Lane
Front St E
28.03.2013 - 30.03.2013
VIP Invite
Regular Invite
WEBSITE & SOCIAL MEDIA - META 2013
Twitter Facebook
Website
GRAPHIC DESIGN & WEB ASSISTANTAs the Graphic Design & Web Assistant, a few of my major tasks includes promoting the Ryerson Rams varsity teams by creating posters and updating their website regularly. I also create rosters as well as programs for athletics events and splash pages for the website.
PROMOTIONAL POSTERS - RYERSON RAMS
*Photo credit: Winston Chow and Stephen Kassim
SPLASH PAGES - RYERSON RAMS
*Photo credit: Stephen Kassim
MARKETING AND SPONSORSHIP LEADAs the Marketing and Sponsorship Lead of the Ryerson Orientation Team, my main responsibilities were: the orientation logo, branding package, organizing the t-shirt program, the maintenance of the website, execution of sponsorships which included sponsorship packages, door-to-door, emails and phone calls and marketing the event through print material and social media. The Orientation Team has helped me improve my ability to multi-task as well as my time and resource management. We branded, marketed, fund raised, recruited over one hundred volunteers and created a whole week’s worth of events in just four months.
*Photo credit: Stephen Kassim
LOGO - RYERSON ORIENTATION 2011
Primary Logo Single Colour Logo
PROMOTIONAL POSTERS - RYERSON ORIENTATION 2011
WEB BANNERS - RYERSON ORIENTATION 2011
APPAREL - RYERSON ORIENTATION 2011
Orientation Team Sweater Orientation Team T-Shirt Volunteer T-Shirt
CREATIVE ASSISTANTThroughout my four years of university at Ryerson, I was involved in several student groups as the creative assistant or graphic designer. I was an active member of SIFE Ryerson where I attended weekly marketing meetings and contributed to marketing strategies. During my time at SIFE I created several promotional posters as well as a giant novelty check. I was also involved in the student group Women In Leadership. I assisted with the creation of the logo and other promotional materials. I was also commissioned by Maximum Exposure the Art Exhibition to create a catalog and wall labels for their gallery. During my fourth year, several classmates and I created a fake television show to promote as a project. I was in charge of creating the logo and other promotional materials.
PROMOTIONAL MATERIALS - SIFE RYERSON
PROMOTIONAL MATERIALS - WOMEN IN LEADERSHIP
@RWILeadership | #RWIL
Inaugural Ryerson Women in Leadership Conference
Friday March 8th, 2013 (International Women's Day)Ted Rogers School of Management
Ryerson University
@RWILeadership
@RWILeadership | #RWIL
MARCH 8TH, 2013INTERNATIONAL WOMEN’S DAY
2
@RWILeadership | #RWIL
RYERSON WOMEN IN LEADERSHIPRyerson Women in Leadership (RWIL) is a student group lead by undergraduate students within the Ted Rogers School of Management (TRSM) at Ryerson University that focuses on mentoring young, female professionals. We are committed to connecting a network of influential women, and women in leadership in their respective fields to Ryerson University students, as well as streamlining all undergraduate women-affiliated groups within the TRSM.
We seek to gather the women in leadership for discussion at our annual conference held in the second semester of the school year. Our mission is to serve as a platform for female leaders to mentor, and share their experiences, wisdom, and successes to help students and each other solve business problems, and power conflicts within their organizations for actionable results.
Andrea Romero, Co-Chair, Ryerson Women in Leadership (RWIL)
Jany Jang, Co-Chair, Ryerson Women in Leadership (RWIL)
3
@RWILeadership | #RWIL
AGENDA11:00-12:00PM
12:00-12:10PM
12:10-12:30PM
12:30-12:50PM
12:55-1:05PM
1:05-1:10PM
1:10-1:55PM
1:55-2:25PM
2:30-3:00PM
3:10-4:10PM
4:10-4:20PM
4:20-5:00PM
5:00-5:20PM
5:20-5:25PM
5:25-5:30PM
Questions for the Panel
World Café Style Networking with Panelists
Closing Keynote: Diane Francis, Editor-at-Large, National Post
Questions for Closing Keynote
Closing Ceremony
Lunch and Registration
Opening Plenary
Opening Keynote: Lesya McQueen, VP Retail and E-Commerce, adidas Group Canada
Speaker #2: Theresa Laurico, Founder, SociaLIGHT
Questions for Keynote and Speakers #1, #2
Speed Networking (Group Activity)
Open Networking and Break Optional (2:10-2:20): Re-energizing Yoga, Gillian B., Nywood Yoga
Break Out Session #1: Profit from Your Passion - Diana Chan, Founder, Magnify Your Marketability, TRS 2-109
Break Out Session #2: Secrets to Her Success - Natalie Gokchenian, Manager, Executive Development, TD Bank Group, Cara Commons
Panel Discussion: Breaking Your Glass CeilingPanelists:• Erica Tait, Litigation Lawyer, Stikeman Elliott LLP• Nadia Baldwin, Manager, Talent Programs, TD Canada Trust• Hazel Claxton, most recently PwC• Janice Dawes, Senior Director, Canadian Breast Cancer Foundation• Carolyn Van, Founder, ThirdOcean, Venus Ventures
Moderator:Shanta R. Nathwani, B.Com., MCP
Speaker #1: Amber Kanwar, Report/Anchor, Business News Network (BNN)
5
@RWILeadership | #RWIL
BREAK OUT SESSION #2
BREAK OUT SESSION #1 Diana Chan, Founder, Magnify Your Marketability
Diana is a Personal Branding & Career Coach, Speaker and Trainer. She founded Magnify Your Marketability with a mission to discover and develop top talent. She has a track record of helping people getting hired in record time and getting paid more by tapping into the hidden job market through effective networking. In 2012, she provided over 300 hours of coaching where she helped people get into top MBA schools and top companies,such as Google, Microsoft, Deloitte, BCG, L’Oreal, Bell, Rogers, TELUS etc. Diana has over 10 years of experience in recruiting, training, leadership development, coaching and mentoring and have worked at top tier firms including Google, Accenture, Ivey and TELUS. She was the first and only Recruiter based in Toronto for Google Canada, where she achieved the highest number of hires globally.
Natalie Gokchenian, Manager, Executive Development, TD Bank Group
Natalie Gokchenian is an accomplished communicator and has worked as a corporate spokesperson for some of Canada’s largest brands including Hudson’s Bay Company, Winners and TD Bank Group. As a journalism graduate of Ryerson University, Natalie started her career as a freelancer for the Toronto Star and worked as a reporter at the New York Times and Reuters. Eventually moving into public relations, Natalie appeared on national outlets, such as Global News, Canada AM and Breakfast Television, as an expert in the retail industry. Currently the Manager of Executive Development at TD, Natalie supports the leadership training portfolio for the Bank’s executive audience. In her spare time, she teaches Business Etiquette and Corporate Protocol and has facilitated etiquette training to some of Canada’s largest corporate environments. She is the founder of The School of Modern Etiquette based in Toronto, Ontario.
6
@RWILeadership | #RWIL
PANELISTS
Erica Tait, Litigation Lawyer, Stikeman Elliott LLP
Erica Tait is an associate practising in the Litigation Group of the Toronto office of Stikeman Elliott. Ms. Tait has a general corporate/commercial litigation practice with experience in the following areas: contract disputes, shareholder and director/officer disputes, employment disputes, professional negligence, and bankruptcy and insolvency. She also practices class action litigation, principally in the area of securities litigation and has appeared before all levels of courts in Ontario, as well as the Court of Queen’s Bench for Alberta and the Nova Scotia Supreme Court. Prior to embarking on her legal career, Ms. Tait owned a health and fitness consulting company in Calgary, Alberta serving a wide range of corporate and individual clients.
Nadia Baldwin, Manager, Talent Programs, TD Canada Trust
Nadia started her career at TD Bank after receiving the TD Canada Trust Scholarship for Outstanding Community Leadership. Since then, she has built a fulfilling and diverse career at TD holding increasingly senior roles in Retail Branch Banking, Marketing, Communications and Human Resources. Having what she says is “the best job in the bank”, she is currently the Manager of Talent Programs in Organization Development, where she leads the Management Associate Program and the HR Associate Program. Her goal is to recruit, develop and retain diverse talent for TDCT businesses, ensure talent capability is aligned with business strategies and priorities, and to continue to build the leadership bench.
Don’t Be Your ‘First, Worst’ Critic. – Virginia Rometty, CEO, IBM
“ ”
A woman is like a tea bag: you cannot tell how strong she is until you put her in hot water.
- Nancy Reagan
“”
THANK YOU TO OUR SPONSORS
OREGON CAPITAL
DESIGNED BY: SARAH WONG & JANY JANG
Don’t compromise yourself. You are all you’ve got.
- Janis Joplin
“ ”
Logo Poster
Event Program
CATALOG & WALL LABELS - MAXIMUM EXPOSURE
MAXIMUM EXPOSURERYERSON UNIVERSITY IMAGE ARTS PRESENTS
NON/LINEAR
ARTIST: DANIELLE BOSSIO
PROJECT TITLE: THE KOIORA SPECTACLE, 2012
THE KOIORA SPECTACLE IS A SCULPTURAL PIECE PORTRAYING A SPECIES CALLED THE ONEKINA, A SEMI-AQUATIC MAMMAL ENDEMIC TO NEW ZEALAND. THE PIECE REFLECTS ON THE GENESIS OF LIFE, PROVOKING THE VIEWER TO QUESTION THE NATURE OF EXISTENCE, ALL WHILE ONE’S CREDULITY IS BEING TESTED.
WEBSITE: IMAGEARTS.RYERSON.CA/DBOSSIO/
ARTISTS: KAREN COCHRANE & OLIVIA KOLAKOWSKI
PROJECT TITLE: STAGES OF CAPITALISM, 2012
IN TODAY’S SOCIETY IT IS IMPORTANT TO QUESTION CAPITALISM. A LOT OF THE STRESS AND AGONY IN TODAY’S SOCIETY IS CREATED BY THE ECONOMY AND CAPITALISM. IT SEEMS IN TODAY’S SOCIETY RELATIONSHIPS AND HAPPINESS CAN ALL DEPEND ON MONEY. IN THE PIECE, WE QUESTION THE USER’S RELATIONSHIP WITH MONEY AND THE RIDICULOUSNESS OF HOW PEOPLE ACT AROUND MONEY, THROUGH A SERIES OF PIGGY BANKS. WHEN RESEARCHING, WE NOTICED THE SIMILARITIES OF THE KUBLER-ROSS’ MODEL KNOWN AS THE FIVE STAGE OF GRIEF (DENIAL, ANGER, BARGAINING, DEPRESSION, AND ACCEPTANCE) IN ACCORDANCE WITH DEATH HAVE TO DO WITH HOW PEOPLE REACT AROUND MONEY.
WEBSITE: KARENANNECOCHRANE.COM
ARTIST: XHENSILA ZEMBLAKU
PROJECT TITLE: DAEDALUM, 2012
DAEDALUM IS A KINETIC SCULPTURE THAT AIMS TO CREATE A DREAM-LIKE EXPERIENCE IN A CONSCIOUS STATE. THE SHORT, REAL-TIME ANIMATED SEQUENCE OF A SERIES OF 3-DIMENSIONAL SCULPTURES APPEARS TO BE TRANSFORMING BEYOND THE LAWS OF PHYSICS, CONFLICTING LOGIC AND SENSORY PERCEPTION, AND BLURRING THE LINE BETWEEN REAL AND IMAGINARY.
WEBSITE: XHENSILAZEMBLAKU.CO.CC
ARTIST: DANIELLE BOSSIO
PROJECT TITLE: THE KOIORA SPECTACLE, 2012
THE KOIORA SPECTACLE IS A SCULPTURAL PIECE PORTRAYING A SPECIES CALLED THE ONEKINA, A SEMI-AQUATIC MAMMAL ENDEMIC TO NEW ZEALAND. THE PIECE REFLECTS ON THE GENESIS OF LIFE, PROVOKING THE VIEWER TO QUESTION THE NATURE OF EXISTENCE, ALL WHILE ONE’S CREDULITY IS BEING TESTED.
WEBSITE: IMAGEARTS.RYERSON.CA/DBOSSIO/
ARTIST: DANIELLE BOSSIO
PROJECT TITLE: THE KOIORA SPECTACLE, 2012
THE KOIORA SPECTACLE IS A SCULPTURAL PIECE PORTRAYING A SPECIES CALLED THE ONEKINA, A SEMI-AQUATIC MAMMAL ENDEMIC TO NEW ZEALAND. THE PIECE REFLECTS ON THE GENESIS OF LIFE, PROVOKING THE VIEWER TO QUESTION THE NATURE OF EXISTENCE, ALL WHILE ONE’S CREDULITY IS BEING TESTED.
WEBSITE: IMAGEARTS.RYERSON.CA/DBOSSIO/
ARTIST: DANIELLE BOSSIO
PROJECT TITLE: THE KOIORA SPECTACLE, 2012
THE KOIORA SPECTACLE IS A SCULPTURAL PIECE PORTRAYING A SPECIES CALLED THE ONEKINA, A SEMI-AQUATIC MAMMAL ENDEMIC TO NEW ZEALAND. THE PIECE REFLECTS ON THE GENESIS OF LIFE, PROVOKING THE VIEWER TO QUESTION THE NATURE OF EXISTENCE, ALL WHILE ONE’S CREDULITY IS BEING TESTED.
WEBSITE: IMAGEARTS.RYERSON.CA/DBOSSIO/
ARTISTS: KAREN COCHRANE & OLIVIA KOLAKOWSKI
PROJECT TITLE: STAGES OF CAPITALISM, 2012
IN TODAY’S SOCIETY IT IS IMPORTANT TO QUESTION CAPITALISM. A LOT OF THE STRESS AND AGONY IN TODAY’S SOCIETY IS CREATED BY THE ECONOMY AND CAPITALISM. IT SEEMS IN TODAY’S SOCIETY RELATIONSHIPS AND HAPPINESS CAN ALL DEPEND ON MONEY. IN THE PIECE, WE QUESTION THE USER’S RELATIONSHIP WITH MONEY AND THE RIDICULOUSNESS OF HOW PEOPLE ACT AROUND MONEY, THROUGH A SERIES OF PIGGY BANKS. WHEN RESEARCHING, WE NOTICED THE SIMILARITIES OF THE KUBLER-ROSS’ MODEL KNOWN AS THE FIVE STAGE OF GRIEF (DENIAL, ANGER, BARGAINING, DEPRESSION, AND ACCEPTANCE) IN ACCORDANCE WITH DEATH HAVE TO DO WITH HOW PEOPLE REACT AROUND MONEY.
WEBSITE: KARENANNECOCHRANE.COM
ARTISTS: KAREN COCHRANE & OLIVIA KOLAKOWSKI
PROJECT TITLE: STAGES OF CAPITALISM, 2012
IN TODAY’S SOCIETY IT IS IMPORTANT TO QUESTION CAPITALISM. A LOT OF THE STRESS AND AGONY IN TODAY’S SOCIETY IS CREATED BY THE ECONOMY AND CAPITALISM. IT SEEMS IN TODAY’S SOCIETY RELATIONSHIPS AND HAPPINESS CAN ALL DEPEND ON MONEY. IN THE PIECE, WE QUESTION THE USER’S RELATIONSHIP WITH MONEY AND THE RIDICULOUSNESS OF HOW PEOPLE ACT AROUND MONEY, THROUGH A SERIES OF PIGGY BANKS. WHEN RESEARCHING, WE NOTICED THE SIMILARITIES OF THE KUBLER-ROSS’ MODEL KNOWN AS THE FIVE STAGE OF GRIEF (DENIAL, ANGER, BARGAINING, DEPRESSION, AND ACCEPTANCE) IN ACCORDANCE WITH DEATH HAVE TO DO WITH HOW PEOPLE REACT AROUND MONEY.
WEBSITE: KARENANNECOCHRANE.COM
ARTIST: CONNOR CRAWFORD
PROJECT TITLE: UNTITLED BY UNTITLED, 2012
“UNTITLED BY UNTITLED” EXPLORES THE ISSUE OF AUTHORSHIP AND IDENTITY OR LACK THERE OF ONLINE. ONCE ONLINE, ANYTHING YOU CREATE IS NOW INFINITELY COPYABLE, DOWNLOADABLE, AND MALLEABLE. THIS SENSE OF INVISIBILITY IN THE ORIGINAL CREATOR IS EXPLORED IN A PERFORMATIVE VIDEO. ANYONE IS ALSO ENCOURAGED TO DOWNLOAD THE VIDEO THEMSELVES, AND ACTIVELY TAKE PART IN CHALLENGING THE OWNERSHIP OF THIS VERY PIECE.
WEBSITE: CONNORCRAWFORD.COM
Catalog
Wall Labels
TV SHOW GRAPHICS - ROAD TO THE SHOW
Logo
Transit Poster
Poster
*Photo Credit: Winston Chow and someone on Google
FUN THINGS - PERSONAL PROJECTS
MISCONCEPTION OF MADNESS
WHAT MADNESS REALLY IS
WHAT IS M A D N E S S
“they can not work”
“they can notrun things”
“they are violent”
“they are outof control”
“individualapproach”
“chemical unbalance”
“It is a disease”
“they arenot normal”
HOWSOCIETYSEES IT
HOWTHE MEDIA
SEES IT
HOWSCIENCESEES IT
HOW THEDICTIONARY
SEES IT
HOW THEDSM SEES IT
“put them in the asylum”
“fix them with medication”
“find the disease through symptomatology”
“drugs are the cure”“terms changes as the behaviours change”
“terms are fluid andchanges over time”
“moves focus away from collective madness and towards mental disorder”
“dangerous or criminal”
“anomalous togroup irrational
behaviour”
“people that don’t belong”
“not actinglike the
status quo?You mustbe mad”
“being madis a seriousillness thatneeds tobe takencare of
immediately”
HOW THESOCIAL MODEL
SEES IT
HOWMORTIN
BIRNBAUMSAW IT
HOW ANEX-PATIENT
SEES IT
HOW EMILEDURKIEIMSAW IT
HOWDON WEITZ
&THOMAS SZASZ
SAW IT “let’s consider the effectsof their environments”
“mental illness can be affected by social causes”
“most are living underpoverty line, which is causing them stress”
“focus on what is wrongwith the world and not what is
wrong with the individual”
“the medicalmodel is wrong”
“the psychiatrysystem is flawed”
“look past casual factors,look at how mental illness is dealt with”
“see it as abigger group andnot individually”
“what kind of support do they
need?”
“humans are social beings therefore, human behaviour should be understood in a
larger context”
“mad peopleshould berespectedin court”
“sanism isunacceptable”
“dangerousnessis a criterion
for civilcommitment”
sarah wong
MADPRIDE
MADPRIDE
sarah wong
e. sarah.wong320@gmail.com
c. 647.403.8801
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