sap crm overview - maxsoftsolutions
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SAP CRM - OVERVIEW
Madhusudan Rao K
20-10-2013
The Basics Of CRM A brief introduction to Customer
Relationship Management
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CRM (Customer Relationship Management)are the concepts used by organizations tomanage their relationships with customers.
This includes- Capturing Leads- Storage and analysis of the customers,vendors and partners- Internal information (organizational)
What is CRM ?
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QM, PLM, NW, MDM, IS UTILITIES, IS
RETAIL, HR ABAP, HCM, HANA, GRC,
FSCM, EP JAVA WEBDYNPRO, EP ADMIN
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Coined in by META groupCRM has 3 aspects• Operational • Collaborative • Analytical
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Operational Aspect Operationalaspect of CRM is automation toCustomer’s processes includingfront office sales / service andmarketing representative.
Any customer interaction isrecorded by CRM, so that any onecan retrieve the customerinformation at anytime withouthaving to interfere aboutinteraction history
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Operational Aspect Operationalaspect of CRM is automation toCustomer’s processes includingfront office sales / service andmarketing representative.
Any customer interaction isrecorded by CRM, so that any onecan retrieve the customerinformation at anytime withouthaving to interfere aboutinteraction history
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Vision of MaxsoftSolutions• Our vision is to be the
preferred choice of professional Training & Staffing services industry
• Our Mission is to make the international presence of ours felt in each and every corner of the globe
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• Collaborative Aspect Direct interaction withcustomers without interference of salesrepresentative. Cost reduction and bettercustomer services through automated voiceresponse, email feedbacks, SMS, IVR etc.
• Analytical Aspect Analysis of Customer Data forpurposes like optimizing marketingeffectiveness, customer retention, behavioralanalysis, decision making
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Key Features of CRM
• A Typical CRM consists of 3 Sub Modules:
• - Marketing
• - Sales
• - Services
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• SAP – 1475 million US$
• Siebel – 966 million US$
• Oracle – 368 million US$
• Salesforce – 281 million US$
• amdocs – 276 million US$
• Others – 2,333 million US$
Main Share in Market According toGartner a 2005 study shows earningslike:
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MAXSOFTSOLUTIONS.COM• We have +9 Experienced SAP Certified Trainers.
• CONTACT US For Additional Assistance , Course Details, Demo and Batch Scheduling Information, Get the details from
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