sansiri tranformation presentation 17jul2017 ceo and k uthai · asia’s first delivery robotin...

SANSIR I

TRANSFORMATION

2H2017 BUSINESS DIRECTION

Transformation

1H2017Business Summary

2H2017Business Direction

AG E N DA

THE LINE Phahon-Pradipat

TRANSFORMATION

SANSIR I

TRANSFORMATION

TechnologyTransformation

MarketingTransformation

ProjectTransformation

FinancialTransformation

SANSIRI

B USI N ESS SU M MARY

1H2017

Baan Plai Haad

SINGLE HOUSE

19,400 MILLION BAHT

9 PROJECTS

44%

CONDOMINIUM

24,200 MILLION BAHT

8 PROJECTS

54%TOWNHOUSE

860 MILLION BAHT

2 PROJECTS

2%

2017 PROJECT LAUNCHED SUMMARY

44,460 M I L L I O N B A H T

19 P R O J E C T S

2017

6,651

15,000

8,210

-

4,000

8,000

12,000

16,000

1Q2017 2Q2017 1H2017

TOTAL PRESALES AS OF 30th June 2017

PRESALESUPDATE

15,000

15,000MILLION BAHTPRESALES IN 1H17

20% INCREASE (YoY)

23%

1H17

8,2106,651

SINGLE HOUSE

5,163 MILLION BAHT

35%

CONDOMINIUM

8,868 MILLION BAHT

60%TOWNHOUSE

830 MILLION BAHT

5%

PRESALESUPDATEBY PRODUCT

15,000MILLION BAHT

1H17

TOTAL PRESALE BACKLOG AS OF 2ND JULY 2017

SANSIRI’S BACKLOG JOINT VENTURE’S BACKLOG

5,703

13,078 14,250

13,078 1,098

23,250

2,857

5,830

8,183

6,248

-

10,000

20,000

30,000

40,000

2017[F] 2017[F] 2018[F] 2019[F] 2020[F] Presales Backlog

THB million16,000 7,000 37,5008,200 6,300

2017

37,500 MILLION BAHT TOTAL PRESALES BACKLOG

3,500

SUCCESS OF OVERSEA MARKET PENETRATION

3,700MILLION BAHT

P R E S A L E S F R O M FOREIGN BUYERS

3,668

1,492

3,500

5,418

4,332

Y2014 Y2015 Y2016 Y2017[F]

1,492 3,500 5,400 8,000

135%

55%

48%

46%

1H2017: KEY DRIVER 1

STRATEGIES FOROVERSEA MARKETS

• OUTDOOR MEDIA

• CRM ACTIVITIES IN HONG KONG, SINGAPORE AND CHINA

- CO-ORDINATION WITH WORLD CLASS BRAND LIKE TESLA

• IN-HOUSE INTERNATIONAL STAFF

• REPRESENTATIVE OFFICES INSINGAPORE AND CHINA

• LONG-TERM AGENTS

1H2017: KEY DRIVER 1

THE LINESukhumvit 101

THE LINE Phahon-Pradipat

THE BASE Central Pattaya

The LINE project series are the key contributor in overseas markets.

1H2017: KEY DRIVER 1

1H2017: KEY DRIVER 2

60% SOLD

THE LAUNCH OF 98 WIRELESS

3,800 MILLION BAHT

PRESALES IN AFFORDABLE SEGMENT CONDOMINIUMS

20162015

1,300

330%

AFFORDABLE SEGMENTCONDOMINIUM RECOVERY

1H17

5,600

3,800

dcondo Nim

dcondo Onnuch Rama 9

dcondo Kanjanavanich

dcondo Kathu-Pathong

The BASE Central Pattaya

Baan Kiang Fah

100% Sold Out Affordable Condominiums in 1H2017

1H2017: KEY DRIVER 3

B USI N ESS D I R ECTION

2H2017

SIRI AVENUE SAIMAI

CONDOMINIUM

22,350MILLION BAHT

7 PROJECTS

57%TOWNHOUSE

760MILLION BAHT

1 PROJECTS

2%

PROJECT LAUNCHED SUMMARY

39,260M I L L I O N B A H T

16 P R O J E C T S

2H17

SINGLE HOUSE

16,150MILLION BAHT

8 PROJECTS

41%

20%

36,000 MILLION BAHT

20% INCREASE FROM 2016

31,100

36,000

2016 2017

2017

PRESALE TARGET

TOTAL REVENUE TARGET

34,000MILLION BAHT 28,000

PROJECT SALES

6,000OTHER REVENUE

2017

MOVING FORWARDWITH JOINT VENTURE PROJECTS

1 H 2 0 1 7

P R O J E C T

MILLION BAHT

1

1,900

PROJECTS

5100

YEARS ROADMAP SINCE OCTOBER 2014

25

KEYDRIVER 1

2 H 2 0 1 7

P R O J E C T S

MILLION BAHT

3

10,000

BILLION BAHT

BAAN SANSIRI

KEYDRIVER 2

REENTERING TO SUPER LUXURY SINGLE HOUSE BRAND

Y2014 Y2015 Y2016 Y2017[F]

1,500

3,500

5,400

8,000

135%

55%

MAINTAINING NO.1 IN OVERSEAS MARKETS

46 %

KEYDRIVER 3

2017 Sales Target

REVENUE I 2017

3,700 MILLION BAHT

1H2017 PRESALE ACHIEVEDIN OVERSEA MARKETS

46% of the 2017 target .

TOP5 Foreign Buyers in 1H2017

3,700

46 % o f t a r g e t

M I L L I O N B A H T

Hong Kong - China

71%

Singapore

18%

Taiwan

5%

KEYDRIVER 3

CONTINUED STRATEGIES FOR OVERSEAS MARKETS

• INCREASE BRANDING PRESENCE

• LONG-TERM AGENT & PARTNER COOPERATION

• CRM ACTIVITIES IN HONG KONG, SINGAPORE AND CHINA

- CO-ORDINATION WITH WORLD CLASS BRANDS LIKE TESLA

• IN-HOUSE INTERNATIONAL TEAM IN MULTIPLE INTERNATIONAL CITIES

• EXPAND REPRESENTATIVE OFFICES IN SHANGHAI, GUANGSHOU & SHENZHEN

KEY DRIVER 3

KEYDRIVER 3 BRANDING EVENTS ROADMAP

DecHong Kong

Sansiri GlobalSales Expo

AprHong Kong

MaySingapore

Japan

SepChina

Singapore

Thai Fair at Royal Thai Embassy in Singapore

and Tokyo

Thai Fair at Royal Thai Embassy Singapore,

Shanghai & BeijingSongkran Fest in

Hong Kong

KEYDRIVER 4

SUSTAIN THE SUCCESS OF HAUS BRAND

Hasu HAUS

Mori HAUS

INVESTING IN PROPERTY TECHNOLOGY

FUTURE OF LIVING

• SETUP VENTURE CAPITAL

• NEW INCOME STREAM

KEYDRIVER 5

SANSIRI DELIVERY BOT

Asia’s first delivery robot in residential projects