sandra flores at small business alliance

We Coach The Pros

Sandra Flores832-289-4465

sandra@wecoachthepros.com

facebook.com/wecoachthepros

@wecoachthepros

www.WeCoachThePros.com

Par-ti-ci-pate

HalfmoonYogaHalfmoonYoga

B•B•Q

Build Your Marketing ToolkitGrow Your Business with Email & Social

© 2014

6

Your Sales Velocity Formula

How Engagement Works

What’s Your Marketing Campaigns Toolkit

Let Your Prospect Determine the Presentation

Agenda

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marketing

Marketing

At its core, marketing is abouteliciting a physical and measureable

response

Measurable Response

click ordownload

come tothe storeor office

schedulea session

donate call

Facebook LinkedIn InstagramTwitter Pinterest Youtube

WHERE ARE YOU TODAY?

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FORWARD& SHARE

Your new best friends.

Make it easy to share.

How Engagement Marketing Works

15

Marketing

Engagement is the new word of mouth

16

Marketing

ENTICE to stay in touch

ENGAGE People

Engagement drives SOCIAL

VISIBILITY

Provide a “Wow!”EXPERIENCE

18

Marketing

Engagement marketing

newbusiness

~90%Word of mouth

~10%New prospects

Newbusiness

Keep your hands up if more than 75% is referrals/word of mouth-more than 90%?

How many of you think 50% of your new business comes from referrals

or word of mouth?

Let’s Build Your Marketing Tool Kit

20

Goals & objectives

General goals

new customers, donorsReach

repeat business, supportDrive

leads and relationshipsNurture

members, advocates, volunteersEngage

donations, revenueIncrease

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Pull response

Types of events

What are

campaigns?

Push content

Types of CampaignsNewsletters &

Announcements

Special Offersand Deals

Online Surveysand Polls

Event Invites& Updates

Newsletters & AnnouncementsSend by Email & Share on Social

Let Others Share Via Social Too

Place Logo at the Top + Name in Text

Key Action Items Above the Scroll

Add Your Own Social Links Too

Tease Articles with Read More Links

Special Offers & DealsPush with Email

and Social

Encourage Sharing

Collect MoneyOn The Spot

Track Everything

Add your links!

Surveys & PollsPush with Email

and Social

Also on website

Don’t ask too many questions

Brand it withYour Logo

Really “Listen”to Feedback

Event Invites & UpdatesPush with Email

and Social

Make RSVP Easy To Find & Click

Keep Details Simple, Clear

Manage It All OnlineSign-ups, Payments & Check-In

Create An Event Homepage

Grow your list

27

Add “Join My List” to your website

Add a link to email signature

Ask. Just Ask.

Start somewhere.Even if it’s just friends and family.

Set up Text To Join

Get them on Facebook

Create a Paper Form

• Set up “Welcome” & “Update” Emails• You can pre-schedule Email Campaigns• Create a Series using an Autoresponder • Use A Scheduling Tool for social engagement

Automate What You Can

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Make sure you listen and respond!3 to 5 Times A Week, 20 mins at a time

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You are not marketing.If you’re not measuring,

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Goals & objectives

Is it a good objective?Three questions to ask

Will achieving this objective help my business grow?

1 2

Is this objective attainable?

3

How will I measure it, ormy progress towards it?

Write down one or two goals and objectives

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Start where you areAnd where your customers andrelationships are.

SAVE!

32

50%

Less is More.

33

Marketing

Small business marketing

isGetting

measureableresults

Delivering onyour promise

Nurturing relationships

56

Discover Your Code Today Get Your FREE Report

www.YourCodeNow.com

63

Grow with Constant ContactOne Toolkit. One Login.

All the marketing campaigns you needTogether in one place

.

Offers& Promotions

Events& Registrations

Feedback& Surveys

Newsletters& Announcements

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We can do this!

© 2014

Join Me

Sandra is here to support your business growth in all aspects. I will be Scheduling 30 Minute Sessions For this weekend in person and on phone next week

I will also be emailing event details for upcoming webinars and local workshops

We Coach The Pros

Sandra Flores832-289-4465

sandra@wecoachthepros.com

facebook.com/wecoachthepros

@wecoachthepros

www.WeCoachThePros.com