samsung vs nokia final.ppt

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Nokia Vs Samsung

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NAME ROLL NO

RESHMA BARNES 11

DIGVIJAY HAPPE 31

ROOPA JAGTAP 35

JENNIFER JOSHI 37

LAVINA PUNJABI 69

MEENA THAKUR 87

FLORENCE MARTIS 95

SRIVEENA DHAGAVKAR 98

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MOBILE SURVEY

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Telecom industry in India

Growth in the telecom sector

Fastest growing

A BRIEF INTRODUCTION TO THE MOBILE MARKET INDIA

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NOKIA

Nokia’s mission is simple: Connecting People.

Goal : build great mobile products

Brand selling

Design and user-friendly features

Wide price range

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SAMSUNG 

Samsung’s vision for the new decade is, "Inspire the World,

Create the Future.“

Increased Sales

Wide range of affordable handsets

Latest Software Applications

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OBJECTIVES

Our aim for the survey is as follows:

Market Share captured by the Mobile Phone Players

Best Suitable Brand : Nokia v/s Samsung

Changing taste of consumers as today’s generation are fast

moving and preferences are subject to fast change

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15

28

5 1

Cell phone Brands

Nokia

Samsung

Blackberry

Sony Ericsson

PIE DIAGRAM

Question 5 :Which Cell Phone do you use ?

Mobile Brands Preference

Nokia 15

Samsung 28

Blackberry 5

Sony Ericsson 1

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Contingency table 2 x 2

CRAMER’S V

Chi Square Formula:X22 = N(ad-bc)2 (a+b) (a+c) (b+d) (c+d)

Cramer's V = SQRT( x2 / (n (k - 1)))

Continue…………

KEYPAD

(Gender)

QWERTY TOUCH SCREEN

Total

Male 09 15 24

Female 08 17 25

Total 17 32 49

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Question 4 & 6: Which handset(Keypad) do you prefer ?

1.QWERTY2. TOUCH SCREEN

Whether gender and preference of keypad are independent?Chi Square : x2 = 0.16Cramer’s V = 0.06

InterpretationSince V = 0.06, there is a weak association between gender and key pad preference

Analysis : Conclude that gender and preference of keypad are independent are not related to each other.

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NOKIA SAMSUNG

19 30

Question 8 : Which handset is more affordable ?1. Nokia

2. Samsung

Analysis : Samsung is more affordable as compared to Nokia

MODE

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HYPOTHESIS

Question 12 :Which brand promote its product better?

Test for equality for 2 population proportions. H0:P1=P2

Ho: P1=P2

Objective - H1: P1 < P2 Z<-Z(Alpha).

The test statistic is,

Z = p1 - p2

SQRT( pq(1/n1+1/n2)

Where p = n1p1+n2p2 & q = 1 - P

n1+n2

NOKIA SAMSUNG TOTAL

19 35 49

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Reject Ho

When H1:P1<P2 Z<-Z(Alpha)

Z = - 4.2 < - Z0.01 = - 2.33

Therefore reject Ho

Analysis

Samsung promotes its product better than Nokia at 1% level of

significance.

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FINDINGS

Nokia Samsung

23 26

Nokia Samsung

10 39

Nokia Samsung

32 17

Analysis (Q 9) : Samsung handsets are more user friendly

Analysis (Q 10) : Samsung gives more choices

Analysis (Q 11) : Nokia handsets have more battery life

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FINDINGS

Nokia Samsung

37 12

Android Symbian Windows iOS

38 4 5 2

Analysis (Q 13) : Nokia handsets are more durable

Analysis (Q 7) : Operating system preferred is Android

Nokia Samsung

20 29

Analysis (Q 16) : Samsung cell phones are preferred over Nokia

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