samsung has no choice but to go flexible

14 Jan., 2014

Samsung has no choice but to go flexible

Samsung foldable AMOLED display secretly show-off at CES

Samsung seriously consider flexible as their next goal….

But what’s the problem?

Smartphone BOM/ASP* as of 2012

* BOM (Bill of material)/ ASP(Average Selling Price) Source: http://innovationcenter.deteconusa.com/article/smartphone-pricing-war/

Apple iPhone5 16GB ASP $649 Samsung Galaxy S4 about $600

BOM 207$ BOM estimated to be

under 200$

Smartphone BOM/ASP* as of 2016 and beyond

Apple iPhone5 16GB ASP under $200 Samsung Galaxy S4 under $200

BOM ?$ BOM ?$

Source: http://innovationcenter.deteconusa.com/article/smartphone-pricing-war/

*Average Sales Price

Smartphone has absolutely no room for margin

Can Samsung produce flexible Smartphone now?

Source: http://venturebeat.com/2013/11/06/samsungs-promises-devices-with-foldable-displays-by-2015-tries-to-make-fonblet-a-thing/

Samsung is facing serious technical barriers

Is Samsung falling or rebounding?

Materials and System develops novel materials for flexible display

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