sally o'donoghue - abc tv - the lowdown on iview & digital first

THE LOWDOWN ON IVIEW& DIGITAL FIRST

AUSTRALIAN OTT SUMMIT

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ABC & IVIEW + EXCLUSIVE EXTRAS: THE SECRET RIVER 2

THE SCENE IS SET...

ABC3 & IVIEW: READY FOR THIS

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THE FIELD IS GLOBAL...

Source: Nielsen Connected Consumer Dec 2014 4

PEOPLE WATCHING VOD ARE NOW IN THE MAJORITY…

Source: Nielsen Connected Consumer Dec 2014 5

MORE YOUNGER PEOPLEARE WATCHING VOD ONLY…

Source: YouTube ‘The Next Generation of TV’ Pt 2 Oct 20156

SOME TV SHOWS HAVE A LARGER ONLINE AUDIENCE THAN ON TRADITIONAL TV…

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IVIEW MONTHLY NUMBERS REMAIN STRONG Y-O-Y…

20.1

39.3

Plays (m.)

Oct-14 Oct-15

Likelihood to

recommend

71% = 8 to 10/10

Source: BBC Online Briefing June 2014: The Future of TV8

… AND DISCOVERY MOMENTS ARE INFREQUENT

82% 8/10 people have already decided what to watch, and undirected browsing is limited

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IVIEW DIGITAL FIRST: CANBERRA AL DESKO WITH ANNABEL CRABB10

DIGITAL FIRSTCONTENT STRATEGY

• Digital first Australian commissions

• Big content moments including regular iview-first premieres, binges

• Streaming broadcast, moments of national importance and conversation

• Dedicated digital channels

• Clearer windows and ways to watch

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COMMISSIONINGDIGITAL FIRST

• Regular daily and weekly programming strands + tent-pole commissions

• A flexible platform for established on and off-screen Australian talent

• A path to audience for new voices and talent

• Reflecting the diversity of Australian audiences and regions

• Playing to ABC’s genre strengths, reach of ABC brands, internal teams

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FRESH BLOOD PILOTS

IVIEW DIGITAL FIRST: FRESH BLOOD PILOT SEASON 14

IVIEW DIGITAL FIRST: FRESH BLOOD PILOT SEASON – FANCY BOY15

IVIEW DIGITAL FIRST: FRESH BLOOD PILOTS - WHAM BAM THANK YOU MA’AM

#ACTIVEWEAR (SKITBOX)

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IVIEW DIGITAL FIRST: FRESH BLOOD PILOTS - WHAM BAM THANK YOU MA’AM17

18IVIEW DIGITAL FIRST: GOOD GAME POCKET, NEWS, WELL PLAYED

CANBERRA AL DESKO WITH ANNABEL CRABB

IVIEW DIGITAL FIRST: CANBERRA AL DESKO WITH ANNABEL CRABB19

IVIEW DIGITAL FIRST: CANBERRA AL DESKO WITH ANNABEL CRABB20

IVIEW DIGITAL FIRST - CANBERRA AL DESKO WITH ANNABEL CRABB21

DIGITAL FIRST AUSTRALIAN CONTENT IN THE PIPELINE…

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DIGITAL FIRST CONTENT IN PRODUCTION 23

BACK-END CAPABILITY

IVIEW AWARD, SUPPORTING MELBOURNE WEB FEST 24

DIGITAL PREMIERES & BINGES

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ABC & IVIEW PREMIERE & BINGE: JONAH (2014) 26

GLITCH

ABC & IVIEW PREMIERE (Ep2-), BINGE + EXCLUSIVE EXTRAS: GLITCH27

ABC & IVIEW PREMIERE, BINGE & EXCLUSIVE EXTRAS: SAMMY J & RANDY28

IVIEW DIGITAL EXCLUSIVE: SAMMY J ON GOOD GAME POCKET29

DR WHO

ABC & IVIEW FAST TRACKED: DOCTOR WHO 30

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DIGITAL EXCLUSIVESAND EXTRAS

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34IVIEW EXTRAS: SOUL MATES (2014)

DIGITAL EXTRAS

ABC & IVIEW + EXCLUSIVE EXTRAS: THE BEAUTIFUL LIE 35

IVIEW EXCLUSIVE EXTRAS 36

IVIEW EXCLUSIVE EXTRAS: THE SECRET RIVER 37

GRUEN XL

IVIEW DIGITAL EXCLUSIVE: GRUEN XL 38

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IVIEW GUEST PLAYLISTS 40

IVIEW GUEST PLAYLIST: SAMMY J & RANDY 41

LIVE STREAMING

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LIVE STREAMING

ABC & IVIEW LIVE STREAMING: ASIAN CUP 2014/15 43

LIVE STREAMING

44ABC, ABC2 & IVIEW LIVE STREAMING: 2015

ABC: LIVE STREAMING Q&A 45

ABC NEWS 24 & ABC: LIVE STREAMING 24/7 46

DIGITAL CHANNELS

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ABC ARTS DIGITAL CHANNEL 48

ABC ARTS DIGITAL CHANNEL: ON ASSIGNMENT 49

ABC ARTS DIGITAL CHANNEL 50

SMART FEATURES, USER FOCUSSED DESIGN

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ABC KIDS IVIEW 52

ABC KIDS IVIEW 53

IVIEW: THE BEGINNINGS OF REMINDERS & NOTIFICATIONS 54

LINKS TO BUY

55IVIEW: LINKS TO BUY

WHAT’S NEXT?• Higher quality video

• Live streaming roll-out

• New connected TV platforms

• Additional digital channels

• Improvements to Search, UI

• Next phase of personalised features

• Cross-pollinating across apps

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THANK YOUTHANKS,HAVE A KILLER TWO DAYS

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