sally coates & daniel persaud - the university of melbourne - case study: unisafe: new app...

UniSafe:New App enhances the campus experience

Case Study: UniSafe

Presentation Overview

Introduction

Why?

What?

How?

Outcomes

The University of Melbourne

• 160 years

• 40 000 Students

• 8 000 Staff

• 30% International Students

• 7 campuses

• Main Parkville campus nestled in Melbourne CBD

Holistic Wellbeing Services

Counselling and Psychological

Services

Chaplaincy

Health ServiceChildren’s Services

Safer Community

Program

Safer Community Program

• Established in April 2012

• The University's Safer Community Program gives staff and students the opportunity to pass on behaviours of concern before they develop into something serious.

Safer Community Program

Offers:A safe place to talk about concerns

Tailored and personal safety advice

Support and strategies to manage behaviours of concern

Easy access to and centralised coordination of internal and external support services

Why UniSafe?

Engagement with University Community:

• Visibility of new program• A key contact method with the program –

complementary to other methods• Contemporary engagement style• Easy to update and keep information accurate• Alignment with University’s sustainability

goals• 24/7 source of support• Stand-alone tool

Why UniSafe?

A resource hub in the palm of your hand:

• Proactive method of providing wellbeing support

• Provides a holistic view of safety support• Capacity-builds the University’s community

to care for their own safety and wellbeing• Showcases the University’s and community’s

services and makes them easily navigable and accessible

What is UniSafe?

Free smart device app

Apple and Android devices

Easily accessible to the

University community

Electronic and holistic “one stop shop” to

access support

What is UniSafe?

Prevention Early Intervention Response

Safer Community Program

• SCP information

• How to contact:•Phone•Email•Website•Facebook•YouTube•Map to office

Emergency Contacts

•Campus Emergency

•Dial 000

•First Aid

•Other Emergency Contacts

Other Emergency Contacts

• Life Line

• Sexual Assault Crisis Line

• SuicideLine

• Beyondblue

• MensLine Australia

• Gambling Help Online

• Alcohol and Other Drugs

• Emergency Accommodation

• Women’s Domestic Violence Crisis Service

Personal Safety Tips

• On Campus

• Out and About

• Public Transport

• Car

• Home

• Going out

• Drink Spiking

• Alcohol and other Drugs

• Online

• Victoria Police

• Stalking

Personal Safety Toolbox

• Flashlight

• Alarm

• Send Your Location

• Personal Safety Plan

• Campus Maps

Campus Security

• Who they are

• Location

• Website

• Call

• Emergency Phone Locations

Support Services

• Counselling and Psychological

• International Students

• Disability Liaison

• Bullying

• Harassment

• HR

• OHS

• Health

• Chaplaincy

• Student Unions

• Student Centres

Security Escorts

About / Preferences

• About the App

• Feedback and Suggestions

• Share this App

• Preferences

• Push Notifications

• Data Update

How?

Researched and sourced an app development company

Developed project brief and app outline

Engaged stakeholders (colleagues/students)

Developed specific app content

Sourced internal technical support

How?

Discussed with internal governance team

Tested app prototype, sought student feedback

Revised and refined based on testing

Launched UniSafe in Feb 2013 – O’week

Developed specific promotional material

Outcomes

• 6600 downloads since the launch• On average, 95 new downloads per week

since launch

• Increased visibility of and referrals to the SCP• Increased use of Security Escorts (proactive

safety measure)– average of 19 per month in 2012 versus 24 per month in 2013

Outcomes

• Hugely positive student response

• Positive promotion in external media

• Shared our ideas with other tertiary institutions nationally and internationally

Outcomes

• A dynamic tool that can be easily refined to encompass community feedback, a changing University landscape, new campaigns and contemporary safety issues

• A cost-effective and environmentally sustainable resource model for staff and students