salesfunnel optimalisatie - e-commerce expo

It happens every day around the world…

Visitors add something to their shopping cart…

And leave your online shop for whatever reason…

On average 65%* of your visitors leave during the check-out process

So what is the problem?

So what can we do?

How can we turn more visitors into customers?

Keep visitors on your online shop (on-site)

Remarket your lost visitor (off-site)

Display advertising

Start by optimizing your customer journey to keep them on the site:

Clear & brief check-out steps

Clear costs & be upfront about your costs

(More) Payment options

Save wish lists

AB & Multivariate tests

WHAT ELSE CAN YOU DO?

Not showing the searched product on the landing page

Visitor hits the back button to go to search engine

So engage with your leaving visitor

Offer product they were searching for before they leave

REDUCE YOUR BOUNCE RATE

RE-ENGAGE WITH YOUR LEAVING VISITOR

1) Visitor tries to leave the site

2) 1 out of 2 is curious and stays to read your message

3) Trigger your visitor with relevant and specific messages

Find out how

TRIGGER THEM TO STAY

Help converting

Promocodes

Feedback

1) Visitor tries to leave the site

2) Visitor is triggered by service tool

3) Visitor leaves e-mail address & receives an e-mail with basket

OFFER SERVICES – by e-mailing their basket for later

2) Visitor leaves check-out prematurely, but e-mail address is captured real-time

1) Visitor fills in the registration form

3) Visitor receives service e-mail concerning abandoned basket

OFFER SERVICES - Remind your visitor of their abandoned shopping cart

NOT JUST AN(OTHER) E-MAIL

Be relevant and specific, some examples:

Personalize & tailor it to your visitor (e.g. criteria filter: gender or value)

Promotional offer (e.g. over a certain value)

Product feed & Recommendations (e.g. show them the products)

Multi-lingual & globally compliant

AB testing (e.g. test what visitors want)

Optimize your campaign for the highest and best ROI

DISPLAY ADVERTISING

This is very effective,

If you do it the right way.

Set demandsControl over your campaign (e.g. frequency cap – no spamming)Transparency (e.g. realtime performance)Creative freedom (e.g. only high quality ads for your brands)

WHO WHERE

WHEN

TOP OF MIND

PROSPECT for relevant new traffic &

YOUR SITE

RETARGET your lost visitors

HOW WE CAN HELP YOU WITH YOUR