sales promotion

Sales Promotion

Outline Introduction

Purpose of Sales promotion.

Promotion tools:

Cash-back offers

Event sponsorship

Conclusion

Sales Promotion: is the act of influencing customer/ consumer perception and behavior to build market share and sales, which reinforce brand image.

The council of sales promotion agencies.

What is sales promotion?

What is sales promotion?

Sales promotions are varied.

•between marketer and consumers

Communication process

•Real or anticipated sluggishness

Problem solver

•Not for brand awareness •Increase short-term salesResult

Increase distribution

Increase sales

New arrival

Inventory disposal

Seasonal adjustment

Cope with competition

Purpose of sales promotion

Low priceGood value

Premiums

New Trier

Non-usersLoyal users of another

brand

New Trier

Sales promotion tools

Samples

Redeemable coupons

Cash-back offers

money-off deals

Advertising specialties

Patronage rewards

POP incentives

Contests and game of chance and skill

Event marketing

Cash-Back Promotion(or Rebates)

•  Popular marketing tool by manufacturers      to give customers an incentive to buy their brands  •  Enticing customers to buy a  product

      by refunding  part of the price of goods       or providing with bonus products•  Being redeemed from the manufacturers after the sales

 •  Being paid (or bonus products supplied) once customers have met certain

terms and conditions.    • Only available for a limited time!

                                                                                                                     MFC - 5890CN

The Professional Series MFC-5890cn all-in-one is perfect for your presentations, signs, spreadsheets, reports, photos and more with versatile printing from 4 x 6'' up to A3. Save time with unattended fax, copy and scan using the large 50-sheet auto document feeder, high volume paper handling with 150-sheet paper capacity up to A3 size. Receive a $50 cash back.

MFC - 6490CW                                                                  The Professional Series MFC-6490CW colour inkjet All-in-One is perfect for creating

impressive everyday business documents such as reports, presentations, spreadsheets, proposals and more. Plus, it offers the ultimate in versatility with up to A3 size print / copy / scan / fax. Also includes up to 6000 x 1200 dpi high quality print resolutions, Widescreen 3.3'' colour LCD display, uses high yield ink cartridges. Receive a $50 cash back.

                                       MFC - 6890CDW                                                                                               

                                                                   Print, copy, scan and fax on a wide range of paper sizes up to A3. The MFC-6890CDW                                                                   also includes duplex printing at A4, wireleSS802.11b/g) and Ethernet network interfaces and

a Touch Screen 4.2inch colour LCD display. Work more efficiently with 350-sheet total capacity dual paper trays and high-yield ink cartridges. Receive $100 cash back.

1st September-31st October 2010

    21st May-30th September 2010

Cash-Back Promotion(or Rebates)

                Advantages •  Induces prospective customers to try 

products • Boosts company sales and visibility

 • Relieves problems of excess

inventory • Attracts interest from

retailersestablishing product awareness with consumers

        Disadvantages • Fail to anticipate the interest in a

particular offer

• Mix-ups and delays in processing rebate submissions

 • Consumers  never buy anything just for

the cash-back offers

What is Event Marketing ?

• A marketing practice in which a brand is linked to an event or a series of events to create experiences to customers and associated with the brand personality with a certain life style.

Why use event?

build a tangible experience to target customers

differentiate from the competitors

reach new customers

Be a sponsor of an event

Event sponsorship – participate sponsors of events created by others sports, festivals, concerts, charities

etc

How big is the campaign?

4.6 million of foreign tourists

96 million of domestic tourist

Up to 4 billion of TV viewer

Bond the brand with coca cola consumers all over the world

Reinforce the emotional bond between consumers and the brand

To share the spirit of competition

Conclusion

Sales promotion is used to

encourage sales for short-term.

The use of promotion tools could

have different purposes.

The use of different promotion tools

is based on the different factors.

Thank you for your attention !