sales for entrepreneur -nurturing customers
Post on 02-Dec-2015
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9. Nurturing Customers
Excite and encourage customers to market
for you and help “word of mouth”
references
1. Record a customer testimonial video2. Leverage them at speaking events3. Engage them to build an ROI calculator4. Induct them into an advisory council5. Aim to be a “trusted advisor” to client
Document their current situation Specify their end goal post the project Mention key metrics they measured
to determine success
Host customer networking event at your office
Propose their name for conference speaking engagements
Build a case study presentation they can deliver internally to their management
2 types of Return on Investment exists◦Tangible (saves time and money) Reduced costs from eliminated resources Increased revenues from new
opportunities
◦Intangible (saves effort) Increased customer satisfaction Higher employee engagement
1. Candor (authentic)2. Competence (knowledge)3. Concern (empathy)
9. Nurturing Customers
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