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Sales & Marketing Careers in Digital Marketing(Google, Facebook, Twitter, LinkedIn etc.)

featuring:

Vijay AyyarIndustry Analyst, Google

Hosted by: LeeAnn MutchlerEvisors Director of European Business Development

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Agenda

1. My Background & Experience

2. Types of roles in Sales & Marketing

3. How to prepare for a Sales/Marketing interview

4. Q&A

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My background & Experience

Grew up in Dubai IIT Bombay, IndiaBachelors (Electrical Engg)

Consultant , Technology Strategy

Consultant , Market Strategy

INSEAD, MBAIndustry Analyst, Google Southeast Asia

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Types of Roles in Sales & Marketing

Sales

Large Customer Sales

Small/Medium Customer Sales

New Business Acquisition

• Managing Large Fortune 500 Clients

• Upselling on advertising

• Managing Small & Medium clients

• Upselling on advertising• Acquire new customers

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Types of Roles in Sales & Marketing

Industry Head

Industry Manager

Account Manager

Account Strategist

Account Coordinator

Industry Analyst

Typical Org. structure for a vertical in Large Customer Sales

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Types of Roles in Sales & Marketing

Marketing

B2B Marketing

Consumer Marketing

• Communicating the benefits of digital advertising to clients

• Evangelizing company’s products to consumers

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How to prepare for Sales/Marketing interviews

What are companies looking for?

- Passion – Technology/ Digital Marketing- Leadership- Team player- Client management (Sales)- Creativity/ Out of the Box/ Entrepreneurial- Good communicator

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How to prepare for Sales/Marketing interviews

Role Related

Fit Related

Broadly 2 sets of questions for a Sales/Marketing role

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How to prepare for Sales/Marketing interviews• Company business model• Financial performance• Products/Services• Opportunities/Threats

• Advertising market trends• Competition • Consumer behavior

• Client/Account mgmt experience

• Marketing experience• Are you good with numbers?• Are you an ideas person?

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How to prepare for Sales/Marketing interviews

Fit Related

Your career path

How well do you work in

teams?

Are you a leader/ do

you take the initiative?

Other interests

• Why did you make the career choices you made?

• Strengths/Weaknesses• Success/ Failures• Why do you want this role?

• Examples of teamwork• Situational: What you would

do if in a team conflict situation?

• Examples of leadership• What have you learnt being

a leader?

• What are your other interests?

• Do you pursue them actively – any achievements?

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Focus on these key areasFocus Area How to prepare

Self Be thorough with your resume. Know why you made the decisions you made. Have at hand examples of leadership, teamwork, your strengths/weaknesses, other interests and passions, etc. What is your motivation for this role?

Company Know you target company well – business model, financial performance, products/services offered, target customers, etc

Advertising Market Learn about the digital advertising market – trends, players, growth.

Popular sources: eMarketer, Business Insider, Techcrunch, Mashable, The Next web, Read write web, GigaOm, All Things Digital

Economy Have a basic understanding of the world economy and business.

Popular sources: Economist, BusinessWeek, Wall Street Journal, Financial Times

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Are you fun & do you have an interesting

personality?

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Connect

Book a one-on-one session with Vijay atwww.evisors.com/expert/522

Vijay AyyarIndustry Analyst, Google

He can help you with:• Technology Resumes & Cover Letters

• Technology Interview Practice…and more!

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Questions & Answers

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Questions & Answers

Question 1:

How important is previous experience for a job at Google?

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Questions & Answers

Question 2:

How do sales and digital marketing affect each other in terms of decision making?

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Questions & Answers

Question 3:

What strategy does Google have when there are thousands of search engines all over the internet?

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Questions & Answers

Question 4:

Does Google still want to primarily base its profit from its advertising business?

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Questions & Answers

Question 5:

What is the advantage of Google+ compared to Facebook?

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Questions & Answers

Question 6:

How does Google’s strategy differ from software to hardware?

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