sales and distribution strategy of pepsico

SMV BEVERAGES PVT. LTDJAGATPUR, Cuttack

ODISHA

By : Suryadev Maity

“Our mission is to be the world’s premier consumer Products Company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.”

MISSION OF PEPSICO

VISSION OF PEPSICO

Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.

ABOUT SMV BEVERAGES PVT. LTD

Date of incorporation : 12.05.1967

Commencement of production : 16.07.1968

Registered office : Jagatpur,

Cuttack

Production capacity : 46 lakhs crates

per annum

Go-down stock capacity : 1, 40,000

crates

Total land area : 7.6 acres

Market covered : Orissa state

PEPSI MIRINDA 7UP

MOUNTAIN DEW AQUAFINA

TROPICANA

SLICE

ATOM

DISTRIBUTION CHANNEL OF SMV BEVERAGES (P) LTD

Direct delivery system

Indirect delivery system

Direct delivery system:SMV (P) ltd sale its product directly in cash. There is no credit system and the distributor sales the product through personal vehicle to the outlet. So the main objective of the distribution channel is to cover up the wise area at proper time and in adequate quantity clearing up of all transactions having no bad debts and reducing the channel conflict by proper task clarity with targeted sales figure, job and necessary supervision of the work by the executives.

MANUFACTURE

STOCK

RETAILER

CONSUMER

DirectIndirect

DistributorDealer

DISTRIBUTION CHANNEL OF SMV BEVERAGES (P) LTD

ADCPSR DA

MFU

N.dp

B.dp

Depot - 2Route - 33Vehicle (m.truck)– 19, (30)

ADC - 1PSR – 25DA – 11

TARGET 1 Day – 1200 carat, 1 Year – 450000 carat

CUTTACK City

Channel (Retailer)

1. CORE(small outlet)

Convenience Grocery

Eatery BAR

Channel (Retailer)

1. A-Class(Big Sopping mall)

Reliance Fresh Big Bazar

Other Big Sopping Complex and Restaurants

REFILLING SCHEME

SCRATCH CARD

UTC: (under the crown)

QPS: (quantity per sale)

KEY ACCOUNT

CARD ACCOUNT

DISPLAY SCHEME

Scheme On Pepsi Soft Drinks:

8 Steps To Sales:

1. PREPARATION2. GREET THE CUSTOMER3. STOCK CHECK4. MERCHANDISING5. DETERMINE THE ORDER6. PRESENTATION PEPSI SALES PROCESS7. CUNBISIDE DEBRIEF8. ADMINISTRATION

The marketing strategy used by Pepsi involves the fallowing.

Focus on availability of product in market

Focus on availability of products in outlet.

Pepsi products visible to customers (“DIKHEGA TO BIKEGA”)

Regular market vigilance by market developer

Distribution of according to locality

Focus on monopoly outlets.

Aggressive outlets.

Target core brands.

Satisfy market priorities.

Focus On Marketing Strategies Of Pepsi:

“OH YES

ABHI!”

THANK YOU