(s454) planning and revitalization for rural downtowns

(S454) Planning and Revitalization for Rural Downtowns

4:00 – 5:15

April 16, 2012

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A Review of the Missouri DREAM Initiative

Introductions

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Andy Struckhoff, AICP Associate Director PGAV PLANNERS

200 North Broadway, Suite 1000

Saint Louis, Missouri 63102 314.231.7318

andy.struckhoff@pgav.com

Kim Martin Community Development Program

Manager Missouri Development Finance

Board

200 Madison St. Suite 1000 Jefferson City, MO 65101

573.522.6101 kimberly.martin.mdfb@ded.mo.gov

DREAM Is:

• An initiative developed to provide select communities with access to technical and financial assistance for Downtown Revitalization

• A comprehensive, streamlined approach

• Asking smaller communities to encourage their Downtown business communities to function on a more sophisticated, modern and competitive level.

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Sponsor Agencies

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DREAM Is Sponsored by a collection of State agencies

• Missouri Development Finance Board – Coordinates DREAM Program Implementation

– Contracts with PGAV and Communities

• Missouri Department of Economic Development – Coordinates Project Development Assistance

– Staff liaisons assigned to each community

• Missouri Housing and Development Commission – Residential Demand Analyses

– Coordinates Renovation and Rehabilitation funding programs

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Reasons for Collaboration:

• What MDFB, DED, and MHDC do separately, they can do better together;

• Each has flexible resources that complement each other and, together, can facilitate project implementation;

• Each agency recognized and responded to requests from communities trying to revitalize their downtown.

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What are the Goals of the DREAM Initiative?

• Re-establish the downtown core

• Increase property tax values and sales tax generation opportunities

• Re-establish a sense of place and cultural heritage in the heart of the community

• Attract private investment and jobs.

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What kind of community is the DREAM Initiative targeting?

• Communities that have developed OR will develop a viable downtown redevelopment plan

• Communities presenting a comprehensive approach to downtown revitalization rather than single projects

• Communities with capacity to undertake a multi-dimensional initiative

• Communities with the ability to attract and maintain private investment

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What must a DREAM community be willing to commit?

• Three–year commitment to the planning process

• Designated point of contact for DREAM coordination

• 20% of the cost of planning services

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DREAM Communities

• Represent different phases of redevelopment – From no planning to a complete plan

– From minimal organization to strong sustainable organizations

– From completion of some projects to completion of no projects

– ALL have a strong desire

• Benefits are created to meet their needs – Planning

• Planning program tailored to each community’s specific needs or concerns

– Organizational Structuring

– Financial Assistance packaging

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The DREAM Process involves a series of Tasks:

• Project Administration

• Organizational Structure Review

• Community & Consumer Surveys

• Land Use, Building and Infrastructure Review

• Retail Market Analysis

• Residential Demand Analysis

• Financial Assistance Review

• Destination Assessment

• Marketing Plan

• Building & Streetscape Design Guidelines

• Wayfinding Plan

• Communications

• Downtown Strategic Plan 4/16/2012

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Project Administration:

• Local DREAM Contact – Communication

– Identification of local issues

– Identification of local leaders

– Schedule

• Local DREAM Steering Committee – Identify project goals

– Identify local issues

– Review of Task Reports

– Project Champions

• Scope of Work – Agree on Various Tasks of DREAM

• Schedule

Organizational Structure:

• Evaluate Existing Organizations & Membership. • Evaluate need & capacity for new

organizations.

• Develop recommendations through discussions with stakeholders.

• Successful Downtown revitalization requires champions as well as one or more organization to focus energy around particular implementation points.

DREAM New Haven: Existing Structure DREAM New Haven: Recommended Structure

Organizational Structure:

Community & Consumer Surveys:

• Survey of Community's residents, stakeholders & visitors.

– Focus Groups

– Internet Survey

– Visitor Survey

• Surveys used to identify issues and validate concerns with respect to Downtown.

• Establish framework for future direction and objectives of DREAM Initiative.

Land Use, Building & Infrastructure:

• Analysis of land use, building facades and infrastructure, commercial vacancy, housing units & parking.

• Initial step in planning process.

– Survey & photograph all structures in DREAM Boundary.

– Create Digital Maps illustrating existing conditions in Downtown.

DREAM Hannibal: 1st Floor Land Use

DREAM Fulton: Number of Off-Street Parking Spaces

Land Use, Building & Infrastructure:

DREAM Farmington: Street Conditions

DREAM Macon: Historic Districts & Contributing Buildings

Land Use, Building & Infrastructure:

Retail Market Analysis:

• Inventory Downtown’s retail assets.

• Assess demand for additional retail services

• Detail retail development opportunities.

• Recommend strategies to improve downtown retail recruitment efforts.

• Consult with shop owners to recommend operational improvements.

Figure 3: Secondary Trade Area

Table 3: Secondary Trade Area Demographic Trends

Year 2000 2008 2013

Percent Change

2000-2008

Percent Change

2008-2013

Total Population 27,150 28,491 29,555 4.94% 3.60%

Total Households 10,711 11,290 11,742 5.41% 3.85%

19 and Under 7,846 7,428 7,566 -5.33% 1.82%

20-44 8,661 8,764 8,541 1.19% -2.61%

45 and Over 10,697 12,299 13,471 14.98% 8.70%

Median Age 37.0 39.8 41.3 7.57% 3.63%

Average Household Income $35,748 $44,603 $50,717 24.77% 12.06%

Secondary Trade Area Demographic Trends

Residential Demand Analysis:

• Comprehensive analysis of housing in the Downtown & surrounding area.

• Detailed demographic, economic condition, & development opportunities.

• Provide recommendations for development of residential units Downtown could support.

Financial Assistance Review:

• Comprehensive review of statutory redevelopment financing mechanisms and their applicability to Downtown redevelopment scenarios.

• Develop a Downtown “pro-forma” • Include assumptions with respect to public improvements and private development activity.

• Identification of appropriate potential funding sources to support redevelopment or community activities.

Destination Assessment:

• Analysis of Downtown & City’s potential as a tourist destination.

• Evaluation of the local tourism business.

• Recommendations for the local tourism industry to increase market share.

Destination Assessment:

DREAM Cape Girardeau: Proposed RiverQuest Aquarium and Science Center

DREAM Strafford: Proposed Route 66 Visitor’s Center

Destination Assessment:

Marketing Plan:

• Strategy to promote Downtown as a viable commercial, business, civic and entertainment center for the city and region.

• Create an image of Downtown that will attract customers, investors, & new business.

Building & Streetscape Design Guidelines:

• Building design guidelines establish standard for development/re-development of downtown buildings.

• Create integrated streetscape design that addresses aesthetics, pedestrian, bicycle automobile mobility and connectivity.

• Preserve character & unique sense of place that is Downtown.

Building & Streetscape Design Guidelines:

DREAM Sikeston: Front Street Buildings/ Streetscape Elevations

Wayfinding Plan:

• Outline a wayfinding program to direct motorists, bicyclists and pedestrians to Downtown and other key attractions.

• Provide recommendations emphasizing the need for consistent signage that will draw traffic Downtown and establish a positive image of Downtown.

• Create a hierarchy of wayfinding elements.

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Wayfinding Plan: DREAM New Haven Wayfinding Signage specifications.

Communications:

• Educational seminars on various issues affecting Downtown.

• Key Stakeholder Meetings, Annual Review Meetings and Public Meetings.

• Newsletters, press releases, meeting coordination, correspondence, and agency meetings.

Downtown Strategic Plan:

• Summary Report that integrates the findings of each planning task into strategic actions & objectives.

• Provides a 5 – 10 year timeline for implementing the program and vision developed during the DREAM Initiative planning process.

• Focuses on implementation of various objectives, both immediate and long term.

Downtown Strategic Plan: DREAM Neosho: Focus Plans

Downtown Strategic Plan: DREAM Neosho: Focus Plans

Downtown Strategic Plan: DREAM Cape Girardeau: Strategic Plan Timeline

Downtown Strategic Plan: DREAM Cape Girardeau: Strategic Plan Timeline

What opportunities exist for DREAM communities?

• Access to public infrastructure financing programs

• Access to façade renovation financing programs

• Access to historic preservation financing

• Access to housing financing

• An established relationship with a professional planning team

• A completed plan to strengthen future applications

• A stronger relationship with State Agencies and funding resources

Accomplishments

• The list of achievements of the 10 DREAM Initiative communities selected in 2006 is truly impressive: – 110 total projects (redevelopment & new construction)

– 2,500 jobs

– Leveraged approximately $77 million in Missouri incentive funding to complete redevelopment projects totaling more than $200 million.

• Other tangible results from the 2006 DREAM Communities include: – Federal Funding Support: Cape Girardeau, Hannibal, Neosho, St. Joseph

& West Plains

– Creation of new Downtown Organizations: Excelsior Springs, Hannibal, Hermann, Kennett & Neosho

– Preserve America Awards: Cape Girardeau & Excelsior Springs

– Streetscape Improvements: Hermann, Kennett, Neosho, Sedalia, Washington, Warrensburg & West Plains

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Accomplishments:

Hannibal, MO

Accomplishments:

DREAM Neosho:

Accomplishments: Kennett, MO: Building Renovation

Before

Before

After

After

Accomplishments:

DREAM Sedalia:

Accomplishments:

DREAM Chillicothe: Silver Moon Plaza

DREAM Chillicothe: Silver Moon Plaza

Accomplishments:

Accomplishments: DREAM Hermann: Der Hermann Platz

Accomplishments: DREAM Poplar Bluff

Accomplishments: DREAM Excelsior Springs: Oaks Hotel

THANK YOU!

Questions & Comments

Andy Struckhoff, AICP Associate Director

200 North Broadway, Suite 1000

Saint Louis, Missouri 63102 314.231.7318

andy.struckhoff@pgav.com

Kim Martin Community Development

Program Manager

Missouri Development Finance Board 200 Madison St. Suite 1000 Jefferson City, MO 65101

573.522.6101 kimberly.martin.mdfb@ded.mo.gov