russia’s clothes & shoes market 2015: offline & online

Russia’s Clothes & Shoes Market 2015: Offline & Online

June 2015

Hermes Group Facts & Figures

Интернет-магазин уже есть, и было бы неплохо:

Hermes is the only global service provider positioned

closed to customers and providing all services along

the supply chain

— Hermes Group turnover 2014 (+7% 2014/2013) €2.23 bln

— Suppliers joined Hermes-OTTO International

supply chain 2000

— Employees of Hermes Group worldwide 12 470

— For Hermes Fulfilment due to the

world’s largest automatic returns

warehouse in Haldensleben

The VDI

Innovation

Award

2013

— Parcels processed by Hermes in

Europe in 2014

530mln

Sourcing &

Product

Transport &

Logistics

E-Commerce

Full Services

Distribution

— Hermes is a premium sponsor of the

football German Bundesliga

USA

EU

USA

RU

EU

EU

CN

EU

USA

GLOBAL

E-COMMERCE

CN

DE

CN

CN

EU

CN

USA

EU

EU

HNT’s Clients

Since 2010 Hermes NexTec has been launching and managing e-stores

for the leading global and national brands all across the world

Russia’s Clothes & Shoes Market: Volume & Dynamics (2014)

Source: Esper Group, RBC Research, Hermes NexTec

Russian clothes market is #4 in

Europe by its volume

Russia’s clothes market = $ 66 bln

Growth rate 2014/2013 = +11%

According to our forecast in 2015 the clothes &

shoes market will shrink by 15%

Clothes & Shoes Market Segmentation

The share of “Clothes” segment amounts to 60%, 35% accrues to

“Shoes”. 56% of retail sales falls to the share of women’s clothes and

shoes.

Source: Esper Group, RBC Research, Hermes NexTec

Russian Clothes & Shoes Market: Import Domination

ТОP-3 clothes importers in Russia (by value)

1. China

2. Turkey

3. Other countries(8%)

13%

87% import

China is a major clothes & shoes supplier in Russia by value, Turkey is #2

and the overall share of other countries is only 8%.

Source: Esper Group, RBC Research, Hermes NexTec

Clothes & Shoes Market Online (2014)

Clothes & shoes online sales =

$ 2.5 bln

4% is a share of online in total sales of

clothes & shoes

17% is a share of “Clothes & Shoes”

segment in overall online retail sales, and

that’s the 2nd largest category of e-

commerce.

Source: Esper Group, RBC Research, Hermes NexTec

Seasonality & Dynamics of Interest in Clothes Online

+ 33% of clothes & shoes search queries 2013-2015гг.

Through 2013-2015 the Internet audience’s interest in clothes has been

swiftly growing. It is reflected in the growth of thematic search queries

volume via Yandex and Google. March and October are the peak season

months.

Source: Google, Yandex, Hermes NexTec

Most Popular Clothes & Shoes Brands in the Russian Internet

ТОP-50 Most popular clothes & shoes brands in the Russian Internet, monthly volume of search queries, 2015

Gloria Jeans is an obvious leader of online

popularity, followed by Incity with twice less search

queries

Source: Google, Yandex, Hermes NexTec

Total Amount Clothes & Shoes Brand Search Queries

140 clothes & shoes brands operating in the

Russian market, attract approximately 6 mln of

brand search queries in the Internet monthly

Source: Google, Yandex, Hermes NexTec

E-Shop Availability

37% E-shop

63% No

E-shop

Among 140 clothes & shoes brands

considered only 37% have their own e-shop.

Source: Hermes NexTec

Oleg Zhukov

Head of Marketing

Hermes NexTec Russia

Oleg.Zhukov@hermesworld.com

https://ru.linkedin.com/pub/oleg-zhukov/3/358/178

www.hermesworld.com