running the world’s best photo api - insights and opportunities

About Us

• World’s leading creator and distributor of

visual content

• 25 Offices and 1,800 employees worldwide

• Over 1.3 million customers in 100 countries

• 90+ million images

• 50,000+ hours of video

• 150,000+ music tracks

• Global network of over 100 staff photographers

• 24-hour picture desk

The Power of ContentWhy Images Drive Value

• People process visual information 10x faster than

other mediums

• Image-based ads are 12 to 65% more effective than

text

• Articles containing relevant images have 94% more

total views than articles without images, on average

• Readers spend 21% more time viewing press

releases with images than those without images

• Image optimisation on a page yields significant

results for 29% and positive impact for 48%

• 60% of consumers are more likely to consider or

contact a business that has an image show up in

local search results*

*Research source: eMarketer, ImageAdvantage, PRWeb, MarketingSherpa, Wirespring.com

We partner with over 1,300,000 businesses

American Express

American Music Awards

Anheuser-Busch

AOL

Apple

ATTIK

Avon

Bauer

BBH

Billboard

Blender

BMW

Boston Globe

Cartier

CBS

CCPR

Coca-Cola

Colgate-Palmolive

Cosmopolitan

Daily Express

Daily Mail

Danone Group

Intel

Interpublic Group

Kimberly-Clark Corp.

Kraft Foods

Major League Soccer

Masters

Maxim

McCann Erickson

McDonald’s

McGarry Bowne

Mercedes-Benz Fashion

Week

Miami Book Fair

Michael Ochs Archive

MLB

Mont Blanc

MTV

Nascar Racing

NBA

New York Times

News Corp

Newsweek

NHS

NY Post

Ogilvy & Mather

OK! Magazine

Omnicom Group

Oprah Winfrey Show

Pacific Magazines

P&G

PCA

People Magazine

PGA Tour

Popperfoto

Publicis

R/GA

RAPP

Roger Viollet

Rolling Stone

Scottish Rugby

Serino Coyne

Sporting News

Sports Illustrated

SKY

Sundance Film Festival

TBV

Tennis Australia

The Evening Standard

The Global

The Hollywood Reporter

The Integer Group

The Sun

The Times

Time & Life

Time Magazine

Tribeca Film Festival

TV Guide

Twitter

Universal

Us Weekly

USA Today

USTA

Variety

VH1

Wall Street Journal

Washington Post

WPP

Yahoo!

Young and Rubicam

Zazzle

Our Customers

Newspapers

Magazines

Agencies

Online Publishers

Apps

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Licensing: The Challenge

Free Content?

Why Launch an API?

How Customers Use the API

CMS PPIMetadata

CPV PODPlug-

in

How Customers Use the API

Learnings So Far

Future API Strategy

Our API

http://api.gettyimages.com

The Getty Images API

OAuth 2 Authentication Model

Version 2HTTP POST, JSON, Full functionality

Version 3RESTful, JSON, Core functions, Faster, Future dev

The Getty Images API

The Getty Images API

Bizarro Finder

Bizarro Finder Source Code

Q&A

Vinay Solanki

Business Development Director

vinay.solanki@gettyimages.com

Paul Khan

Connect API Manager, EMEA

paul.khan@gettyimages.com