run = sustain existing products and services grow = improve existing products and services transform...
Post on 19-Dec-2015
230 Views
Preview:
TRANSCRIPT
Jaime PereñaBPMG Outbound Marketing
Microsoft Corporation
Partner Value Proposition (v 1.0)
Flow of Value Proposition DeckTable of Contents Overview
Business & IT Challenges What Customers are Looking For Microsoft Provides the Complete Information
Platform SQL Denali is the Cloud-Ready Information
Platform
Partner Scenarios and Opportunities Mission Critical Confidence – Run IT
Deliver Required 9’s at Right Price Modernization & Migration Ensure Security & Compliance
Breakthrough Insight – Grow IT Expand BI to More Users & Revolutionize
BI Deploy Massive Data Warehouse Transform Data Quality Management
Dynamic Scale – Transform IT Develop Hybrid Apps Get on Top of the Private Cloud Extend Data Anywhere
Developer Enhance Developer Productivity
Summary - Why SQL Server Denali Top Reasons to Bet Your Business on Denali Why SQL Server Denali for Partners Call-to-Action
Intended audience: Microsoft Partners
Delivery: Microsoft Field – to Partners
Objective of presentation: Empower partners to deliver new
and expanded business opportunities with SQL Server Denali.
Business & IT Challenges
64%
20%
16%
run = sustain existing products and services
grow = improve existing products and services
transform = introduce new products and services
Reducing Total Cost of Ownership
Increasing Return on Investment
Improving Agility
The B
usi
ness
C
hal
lenge
IT Portfolio Spending The IT Challenge
Source: Gartner IT Metrics: IT Spending and Staffing Report, 2010
WHILE
AND
% of Total IT Spend
IT Pros struggling with systems reuse, causing
12% less growth and 4% less
margin.
IT Pros struggling with systems reuse, causing 12% less growth
and 4% less margin.
Key Drivers: What Customers are Looking for
80% of large enterprise IT managers are at least in trial stage for cloud computing. Faster
time-to-market and improved business agility are main driving factors.
NEW PARADIGMS, NEW BUSINESS MODELS
GETTING FROM DATA TO DOLLARS
Business intelligence not
available to72% of
knowledge workers.
Mounting application
development and
maintenance backlogs plaguing
developers.THE RIGHT PRICE FOR THE 9’S YOU NEED
½ of IT systems are legacy, destined for modernization because of TCO, and ½ of those legacy systems are
mission-critical.
Price-performance ratios have improved by 10X over
the past decade to dramatically change cost
structures.
Business intelligence not
available to72% of
knowledge workers.
Mounting application
development and
maintenance backlogs plaguing
developers.
½ of IT systems are legacy, destined for modernization because of TCO, and ½ of those legacy systems are
mission-critical.
Price-performance ratios have improved by 10X over
the past decade to dramatically change cost
structures.
“run”reducing Total Cost of Ownership
“transform” improving Time To Market
“grow”increasing Return on Investment
Microsoft Provides Complete Information Platform, On Your Terms
On Premises & Private Cloud Public Cloud
Extend any dataExtend anywhere
End user analytics
Common ArchitectureCommon Tools
Data Synchronization
Cloud on Your Terms
• Scale on demand
• Fast time to market
• Extend any data,
anywhere
• Optimized productivity
SQL Server Denali is the Cloud-Ready Information Platform
Breakthrough Insight
• Rapid data discovery
• Managed self-service BI
• Credible, consistent data
• Complete data
warehouse solutions
“Grow Business” “Transform Business”
Unlock new insights with pervasive data discovery across the organization
Create business solutions fast, on your terms across server and private or public cloud
Mission Critical Confidence
• Required 9’s & protection
• Blazing-fast performance
• Organizational compliance
• Peace of mind
“Run Business”
Enable mission critical performance and availability environments at low TCO
Partner Opportunities
Cloud on Your Terms
Develop Hybrid Apps
Get on Top of the Private Cloud
Extend Data Anywhere
1/3 of all data will be residing in the cloud by
2020*
» » »Great momentum to expand your portfolios to cloud with
the cloud-ready database platform
Breakthrough Insight
Expand BI to More Users & Revolutionize BI
Deploy Massive Data Warehouse
Transform Data Quality Management
Digital data will hit 1.2M ZB in 2011 and grow 44x over
the next decade*
» » »A significant growth
opportunity for better solutions to store, organize, share, and gain insight from data from disparate sources
Mission Critical Confidence
Deliver Required 9’s at Right Price
Ensure Security & Compliance
Modernization & Migration
Enhance Developer Productivity
1/2 of IT systems are legacy and about 1/2 of those
systems are mission critical
» » »Provide big platform modernization and SQL Server upgrade
opportunities with lower TCO
SQL Server Denali Partner OpportunityIncrease revenue, expand to new business, and optimize your solutions
*Source: 2010 Digital Universe Study -“A Digital Universe Decade – Are You Ready?” , April 2010 IDC
20% of a company’s apps are mission critical and
consume 80% of the total application performance
budget*
Mission Critical Confidence
• Market consolidation
• Era of compete
• Stringent security and
compliance demands
Situation
Reduce Total Cost of Ownership
• Required 9’s &
protection
• Blazing-fast
performance
• Organizational
compliance
• Peace of mind
Customer Challenges How Denali Helps
“Run Business”
Partner Opportunity
• Increase Tier-1 penetration with mission critical apps via enterprise consulting services offerings
• Preempt modernization from older platforms and competitive
migrations
• Prescribe trusted state of the art security and compliance
solutions with confidence
*Source: 2010 Gartner Data Center Conference
Provide improved scalability for tier-1 solutions
Deliver accelerated performance track record with trusted reliability
Deliver the 9’s needed at the right price and with greater uptime
• SQL Server AlwaysOn - supreme up-time with multi-database failover and read only intent
• Windows Server Core - reduce downtime related to OS patching by 50-60%
Increase Tier-1 penetration with mission critical apps via enterprise consulting services offerings
• Partitioned tables - higher scale with up to 15K Partitions for very large databases
• Full-Text Search - offers improved performance and scale advances
• TPC-E and TPC-H performance benchmarks* - Top 10 TPC-E, 4 of the Top 10 TPC-C, and #1 TPC-H 10TB
• Column store index - significantly boost query performance by ~100x
Modernization & Migration Required 9’s at Right Price Security & Compliance
Mission Critical Confidence
AA A
SQL Server Denali allows you to deliver the required 9’s at less than 1/3 cost
* Benchmark test results on SQL Server 2008 R2
Database Pricing With Options
● All the Top 10 TPC-E Performance and Price/Performance Benchmarks
● 4 of the Top 10 TPC-C Price/Performance Benchmarks
● #1 TPC-H 10TB Price/Performance Benchmark
SQL Server on Windows Server*
4-proc Base License (1yr support)
Management Tools
Security
Compression
Spatial
Replication
Multi-core (x4)Additional
2-3X Costs
Data Warehousing
Non-Relational
Advanced Business Intelligence
Master Data Management
Complex Event Processing
Mission Critical Confidence with Price and Performance
Additional 4-5X Costs
* Benchmark test results on SQL Server 2008 R2
Mission Critical Confidence Modernization & Migration Required 9’s at Right Price Security & Compliance
Maximize your opportunity size with consolidation and private cloud
Take advantage of huge upgrade opportunity
• SQL Server Upgrade Advisor / Technical Reference Guide
• SQL Server Upgrade Assistant
Preempt modernization from older platforms and competitive
migrations
Consolidation + Private Cloud =
Higher Value
• SQL Server Migration Assistant (SSMA)
• Microsoft Assessment and Planning (MAP) Toolkit
• Consolidation Appliance
– Mark Stehlik IT Director, Progressive
Moving from the mainframe to the Microsoft SQL Server is going to significantly enhance our ability to respond to the needs of our customers.
Drive modernization and migrationwith standardization through EAP
• SQL Server Migration Assistant (SSMA)
• Safe Passage / SAP migration program
• Mainframe: 20% customers plan to move entire apps away from the mainframe
Migrationopportunities
in multi-millions
Upgrade prior versions of SQL Server
Provide an additional level of security for your solutions
Ensure compliance with built-in IT controls
Prescribe simplified data management and operational control
• PowerShell 2.0 Support - automates management tasks across the platform
• Default Schema for Groups - allows a default for Windows group user accounts
Prescribe trusted state-of-the-art security and compliance solutions with confidence
• User-Defined Server Roles - easily manage permissions around data access
• Contained Database Authentication - uses self-contained access information
• Audit Resilience & Filtering - increase manageability related to auditing
• Encryption capabilities - helps protect confidential information
Modernization & Migration Required 9’s at Right Price Security & Compliance
Mission Critical Confidence
Fewest vulnerabilities of any enterprise database
Mission Critical Confidence with Security and ManageabilitySecurity Manageability
321
49
121
98
Database Security Flaws 2002-2010 Best overall manageability, which requires fewer DBAs. Based on customer feedback, SQL Server remains one of the simplest enterprise databases to install and manage
– Forrester
SQL Server DBAs manage 4X as many
DBs than Oracle DBAs
Mission Critical Confidence Supporting Features
Multi Site Clustering and Improved Diagnostics
Server CoreInstallation
AlwaysOn
Multi Site Clustering and Improved Diagnostics
Server Core Installation
AlwaysOn
SHARED STORAGEFAILOVER
CLUSTERING
PASSIVE
ACTIVE
Flexibility Through
Choice of
Deployments
ACTIVE ACTIVE
ACTIVE
ACTIVE
ALWAYS ON AVAILABILITY GROUPS
ACTIVE PASSIVE
REMOTE NON-SHARED STORAGE
Core
In
stalla
tion
Full
Inst
alla
tion
Hardware Abstraction Layers
Core Windows Server Components
Windows Server Full Components
Patching Surface Area
Leads to 50%-60% reduction in OS Patch Reboots
Implement Robust DR Sites and Minimize Downtime
REMOTE SITE
ACTIVESTORAGE
PRIMARY SITE
REPLICATED
STORAGE
CLIENT PC
Breakthrough Insight
• Data Explosion
• Consumerization of IT
• Fast changing business
requirements
Customer Challenges
Less than 30% of knowledge workers
currently access business intelligence
.
• Increase services revenue through expansion and
empowerment of BI user base
• Scale-up your offerings to Tier-1 data warehouse with complete
solutions
• Extend your portfolio with new data quality tools and data
integration capabilities
Partner Opportunity
Situation
Increase Return on Investment
• Rapid data discovery
• Managed self-service BI
• Credible, consistent data
• Complete data warehouse
solutions
How Denali Helps
“Grow Business”
Deliver BI data on any device, anywhere for executive decision makers
• OData – control multiple user experiences across the web, devices and desktop
• Industry standard APIs (ADO.NET, ODBC, JDBC, PDO, and ADO)
Increase services revenue through expansion and
empowerment of BI user base
• PowerPivot - managed self-service analytics
• Extended OLAP and cubes reporting - deliver end-to-end BI
Expand & Empower BI users Transform Data Quality Management
Breakthrough Insight Massive Data Warehousing
Expand reporting capabilities to all information workers
• Crescent – rapid data exploration & visualization
• BI Semantic Model - unify existing data sources with Microsoft SharePoint and Excel
Enable innovative self-service BI offerings for business decision makers
32% of Excel users are comfortable using Excel for “advanced analysis”
Minimize risks and drive faster time to solutions with appliances (5 - 80 TB)
Deliver blazing-fast query performance for large-scale data warehousing(Any size)
Scale-up your offerings to Tier-1 data warehouse with complete solutions
• New Column store index - significantly boosts query performance
• Partitioned tables - scale to 15,000 partitions
Massive Data Warehousing Transform Data Quality Management
Significantly boosts query performance ~100x for star join or similar queries
Expand & Empower BI users
Deliver scaled-up services for high-end Tier-1 massive data warehouse (10s - 100s of TB)
• Parallel Data Warehouse (PDW) - scale to 100s of TB while maintaining high performance
• Fast Track configurations & appliances -high performance, and scale to 80TB
• Reference architectures
Breakthrough Insight
Ensure data confidence through data integration &
management
Provide tools to help build improved data quality knowledge bases
Help customers reduce costs for tracking data dependencies and impact analysis
• Data Lineage - Explore data dependencies in business applications
Extend your portfolio with new data quality tools and data integration capabilities
• Enhanced Master Data Services (MDS) - Create, maintain, store, & access MDS
• Improved Integration Services (SSIS) - reliably & efficiently deliver consistent data
• Data Quality Services - Improve data quality and ease data management
Massive Data WarehousingExpand & Empower BI users Transform Data Quality Management
Built-in powerful data quality management and data integration tools
Breakthrough Insight
Existing Data Data Warehouse
Collaborative Decision Making
Self ServiceBusiness
IntelligenceReporting Services
Analysis Services
End User
Improved Integration
Next Gen End User
Empowerment
Information As
It Happens
Breakthrough Insight: Scenario ShowcaseCrescent
BI Semantic Model
Enhanced SharePoint
integration and Alert
~ 100x faster performance with
Column Store Index
Blazing-fast Query
Performance
SQL Data Quality Services and MDS
Breakthrough Insight: Project “Crescent”
• Interactive data exploration & visual presentation experience
• Targeted at Information Workers who need access to their business data but don’t have the technical knowledge to write their own queries or specialized knowledge around reporting
• Gives the user a powerful yet simple to use experience for telling stories with their data
• Watch the video >
• IT as a core business strategy
• Shift to the cloud
• Tyranny of choice
• IT Pros struggling with
systems reuse
Customer Challenges
80% of large enterprise IT managers are at least in trial
stage for cloud computing
Situation
Improve Time To Market
• Scale on demand
• Fast time to market
• Extend any data,
anywhere
• Optimized productivity
How Denali Helps
• Develop, deploy, and integrate hybrid applications from on-premises to public cloud
• Get on top of the private cloud opportunities by deploying
optimized end-to-end solutions
• Expand your business by extending the reach of data anywhere
across server and/or cloud
Partner Opportunity
Cloud on Your Terms “Transform Business”
Cloud benefits, on your termsOnly database platform providing the choice of building cloud applications with the same set of tools and giving the chance to dynamically move on-premises applications to the cloud
Provide your customers with break free on-demand scale and flexibility
Benefit from cost savings by developing with hybrid applications
Expand your existing solutions across private and public cloud
• “Juneau” – integrated development tools across on-premises and public cloud
• SQL Azure DataSync - provide bi-directional data synchronization
Develop, deploy, and integrate hybrid applications from on-premises to public cloud
• Common architecture - spanning traditional servers, appliances, and the cloud
• Self-service provisioning & usage metering
• Same development tools, frameworks and T-SQL based model
• SQL Server Management Studio - manage with a single console across private cloud and public cloud
Develop Hybrid Apps
Get on top of the Private Cloud Extend Data Anywhere
Cloud On Your Terms
Develop solutions once—deploy anywhere!
Achieve faster time to solution with appliances
Deploy optimal data platform for customers on their terms
Provide highly available SQL Server hosting services
• Data-tier Application (DAC) - deploy, import, and export DACs more easily
• Contained Database Authentication - use self-contained access information
Get on top of private cloud opportunities by deploying optimized end-to-end solutions
• SQL Server appliances - reduce design, tune, and test time
• Consolidation appliance - win reliability and time when consolidating data platforms
• Common architecture - deliver break free and scalable solutions
• Private & public cloud offerings- gain virtualized, on-demand capacity and self-service provisioning & usage metering
Develop Hybrid Apps
Get on top of the Private Cloud
Extend Data Anywhere
Cloud On Your Terms
Comprehensive solution for optimizing databases with flexible deployment options
Expand your business by extending the reach of data anywhere across server and/or cloud
Develop Hybrid Apps
Get on top of the Private Cloud Extend Data Anywhere
Cloud On Your Terms
Integrate public and private datasets to create new applications
Enable new scenarios across datacenter and cloud
Extend solutions with structured/unstructured data across heterogeneous environments
Expand your business by extending the reach of data anywhere across server and/or cloud
• Windows Azure DataMarket - publish data for purchase and consumption by other entities
• SQL Azure DataSync - provide bi-directional data synchronization
• OData - Provide a consistent and open data-feed to power multiple user experiences
11001010010100101001110101100101001
11001010010100101001110101100101001
11001010010100101001110101100101001
• Manage and extend data including XML data, Windows files, and spatial information.
• FileTable - increased data storage flexibility
Comprehensive cloud solutions enable you to harness the full power of the cloud
Develop and manage efficiently at scale with a single set of tools
Provide greater interoperability and new capabilities
Achieve faster time to solution with productive testing
• ReplXEvent - enable Microsoft CSS to perform remote troubleshooting and log collection more efficiently
Leverage existing developer tools to improve time to solution & increase margins
• “Juneau” – leverage new developer tools for an integrated development experience
• SQL Server Management Studio - deploy and manage assets across platforms
• APIs (ADO.NET, ODBC, JDBC, PDO, and ADO) - extend heterogeneous environments by connecting to SQL Server and SQL Azure applications
Developer Productivity
SQL Server Developers are 10X times more productive
On Premise Cloud
Application
Database
Dynamic Development: Scenario Showcase Databa
se Develo
per
Application Developer
Documents
Spreadsheets
Web pages
Unified App & DB
Development
Deploy On
Premises or
In The Cloud
Leverage
Unstructure
d Data
Developer Productivity
Key Resources
Start your journey to a Data Platform and BI practice
Strengthen your expertise
Build interest for your Data Platform and BI solutions
Take advantage of sales tools to help you close sales faster and increase business
Help your customers implement Server & Cloud Solutions
• Take advantage of BI practice accelerator
• Engage with your Partner Account Manager (PAM) to access the Partner Solution Plan (PSP) Activation Kit
• Build the sales, readiness, and marketing plan for your:
• DW practice
• BI practice
• Data Platform practice
• Engage with your PAM to access the METRO program
• Become a BI or Data Platform Sales Specialist
• Utilize BI courseware to get your team ready to:
• Deploy DW solutions
• Enable Self-Service BI
• Modernize your customers mission critical environments
• Attain the Gold Data Platform or Gold Business Intelligence Competencies
• Increase your consulting and implementation revenue with the Application Platform Optimization QuickStarts
• Advertise your BI and Data Platform solutions in Pinpoint
• Use the Partner Economic Model to find out how you can grow your business
• Engage with your PAM to take advantage of the RDP program
• Stay up to date with the latest information and get online technical support with Technical Communities and Blogs on TechNet
Plan EnableCreate
Demand Sell Deploy
Call-to-Action
Enable
• Download SQL Server CTP3 (www.microsoft.com/sqlserver)
• Find training opportunities on Microsoft Partner Network (MPN) to help you build your practice and solutions
• Enroll in SQL Solutions Incentive Program (SIP)
• Reduce customer acquisition costs and develop new business opportunities by becoming a SQL Server Deployment Planning Services (DPS) provider
• Drive awareness and build demand for your Data Platform and BI solutions
Plan
Enable
Create Demand
Sell
Deploy
Plan
Appendix
The Cloud Ready Platform delivering:• Mission critical confidence• Breakthrough insight• Cloud on your terms
What’s new with SQL Server Denali
Code-named “Denali”
Serving basic database
needs with enhanced data
platform support:
Solid offering for
departmental and mid-market
IT and enhanced
enterprise data platform
Comprehensive data platform
solution for the enterprise
Comprehensive, integrated
data management and business
intelligence (BI)
Enable mission critical availability and performance environments at low TCO• The 9’s you need with AlwaysOn
• Blazing-fast query performance with Project "Apollo“
Unlock new insights with pervasive data discovery across the organization• Rapid data discovery via Project "Crescent"
and PowerPivot
• Credible, consistent data via BI Semantic Model and Data Quality Services
Create and scale business solutions fast, on your terms, from server to private or public cloud• Scale on demand from devices to datacenter
to cloud
• Write applications once, run most anywhere with Project "Juneau”
SQL Server Denali Highlights
High Availability
SQL Server AlwaysOn
Security & Manageabilit
yUser-Defined Server Roles
Web & Breadth
PHP Driver
Scalability & Performance
Database ReplayApplication Centric Failover
Contained Database Authentication
Local DBRuntime
Fast FILESTEAM
UTF-16
Readable Secondaries
Fast Full Text Search
Reliable, Integrated Failover Detection
Multiple Secondaries
Audit Enhancements
Paging for result sets
Win32 Access to Database files
HA for StreamInsight
Management Pack for High Availability
Backup Secondaries
JDBC 4.0 driver
Support for ARM processors
SSMS Enhancements
Default Schema for Windows Group
Windows Server Core Support
Beyond Relational
FileTable
Microsoft Project “Juneau”
Online Operations
Win32 Access to Database files
Semantic Search Platform
Full Globe Spatial Support
DAC Enhancements
ODBC for Linux
Fast Spatial Performance
Hybrid Applications with SQL Azure
Up to 15K Partitions/Table
EIM
SSIS Server
Business Intelligence
Unified Semantic Model
Data Lineage
Crescent
Data QualityAlerting
Enhanced MDS
In-memory BI for corporate
Impact Analysis
Sysprep for AS
PowerPivot Enhancements
Reporting as SharePoint Shared Service
DBC & OLTP Appliances/RAs
Cloud-Ready: Only database platform providing the complete solutions from on-premises to the public cloud
#1 database in the market - most widely adopted database
Proven Growth: Fastest Growing Relational Database WW*
Microsoft builds on Gartner BI leadership with innovations included in Denali
Leaders Quadrant in Gartner Magic Quadrants for DW & BI+
Fewest vulnerabilities of Any Enterprise DB#
SQL Server DBAs manage 4X as many DBs than Oracle DBAs
Over 30,000 partners are offering solutions
Why SQL Server Denali for Partners
• * Source: “Worldwide Embedded DBMS 2010-2014 Forecast and 2009 Vendor Shares,” Carl W. Olofson, IDC, September 2010• + Source: Gartner Magic Quadrant for Business Intelligence Platforms, January 2010 & Gartner Magic Quadrant for Data Warehouse DBMS, January 2010• # Source: NIST National Vulnerability Database
Proven Mission Critical Database Platform GISV Partner Benchmark and Optimization
500 Collaborative (5000 concurrent) User benchmark published on SQL Server 2008 R2
Windchill PLM Benchmark shows performance better than Oracle by 10%
Benchmark completed and show Infor Baan scaled to 104,000 users on HP DL 980 G7
700 MES transactions/second benchmark completed beating previous benchmark of 150 MES/sec.
top related