rotary membership seminar michelle schaefer district 5750 membershp chair

ROTARYMEMBERSHIP

SEMINAR

MICHELLE SCHAEFERDISTRICT 5750 MEMBERSHP CHAIR

THREE AREAS OF FOCUS

THREE AREAS OF FOCUS

FINDING MEMBERS

THREE AREAS OF FOCUS

FINDING MEMBERS

GETTING MEMBERS

THREE AREAS OF FOCUS

FINDING MEMBERS

GETTING MEMBERS

KEEPING MEMBERS

In the last 7 years, we have inducted 1.1 million members

Membership as of June 30, 2003: 1,227,338Membership as of June 30, 2010: 1,227,563

Net Increase in membership: +226

What does your club look like?

Less than 30 2%Ages 30‐39 9%Ages 40-49 19%Ages 50-59 30%Ages 60-69 24%Age 70+ 16%

70% of all Rotarians are over age 50!

11% are under 40

IS YOUR CLUB PALE, MALE AND

STALE?

Why aren’t younger members joining?

Why aren’t younger members joining?

They don’t know who you are, or what you do.

Why aren’t younger members joining?

They don’t know who you are, or what you do.

They think Rotary is an exclusive club, they don’t know if they are welcome.

Why aren’t younger members joining?

They don’t know who you are, or what you do.

They think Rotary is an exclusive club, they don’t know if they are welcome.

They think Rotary is a group of rich retired men who meet once a week for lunch or dinner.

Why aren’t younger members joining?

They don’t know who you are, or what you do.

They think Rotary is an exclusive club, they don’t know if they are welcome.

They think Rotary is a group of rich retired men who meet once a week for lunch or dinner.

They don’t know if they can afford it.

Why aren’t younger members joining?

They don’t know who you are, or what you do.

They think Rotary is an exclusive club, they don’t know if they are welcome.

They think Rotary is a group of rich retired men who meet once a week for lunch or dinner.

They don’t know if they can afford it. They don’t know if they have time. They

can’t be off work or away from their family for 2 hours to go to a meeting.

Why aren’t younger members joining?

They don’t know who you are, or what you do.

They think Rotary is an exclusive club, they don’t know if they are welcome.

They think Rotary is a group of rich retired men who meet once a week for lunch or dinner.

They don’t know if they can afford it. They don’t know if they have time. They

can’t be off work or away from their family for 2 hours to go to a meeting.

There’s nobody there who looks like them!

Why aren’t younger members joining?

They don’t know who you are, or what you do.

They think Rotary is an exclusive club, they don’t know if they are welcome.

They think Rotary is a group of rich retired men who meet once a week for lunch or dinner.

They don’t know if they can afford it. They don’t know if they have time. They

can’t be off work or away from their family for 2 hours to go to a meeting.

There’s nobody there who looks like them!

BUT…you can’t say…

YES! YES! YES!We want young

members!

and

NO! NO! NO!We will NOT change how we do things!

FINDINGMEMBERS

They Can’t Join You if They Can’t FIND You!

They Can’t Join You if They Can’t FIND You!

• What happens when you Google your club?

They Can’t Join You if They Can’t FIND You!

• What happens when you Google your club?• Do you have a web site? • Is the first page directed at potential members? • Does it list your meeting time, date and

location?• Does it have a map and phone number?• Are there photos of your leadership team?

They Can’t Join You if They Can’t FIND You!

• What happens when you Google your club?• Do you have a web site? • Is the first page directed at potential members? • Does it list your meeting time, date and

location?• Does it have a map and phone number?• Are there photos of your leadership team?

• Do you have a Facebook page?

They Can’t Join You if They Can’t FIND You!

• What happens when you Google your club?• Do you have a web site? • Is the first page directed at potential members? • Does it list your meeting time, date and

location?• Does it have a map and phone number?• Are there photos of your leadership team?

• Do you have a Facebook page?• Do you have a Twitter account?

They Can’t Join You if They Can’t FIND You!

• What happens when you Google your club?• Do you have a web site? • Is the first page directed at potential members? • Does it list your meeting time, date and

location?• Does it have a map and phone number?• Are there photos of your leadership team?

• Do you have a Facebook page?• Do you have a Twitter account?• Does your web site have a link to follow you on

Facebook and Twitter?

They Can’t Join You if They Can’t FIND You!

• What happens when you Google your club?• Do you have a web site? • Is the first page directed at potential members? • Does it list your meeting time, date and

location?• Does it have a map and phone number?• Are there photos of your leadership team?

• Do you have a Facebook page?• Do you have a Twitter account?• Does your web site have a link to follow you on

Facebook and Twitter?• Do you have a club shirt to wear at events?

Public Relations

Public Relations • Every club should have a PR person

Public Relations • Every club should have a PR person• Formulate a strategy, but don’t do it if you are not

committed

Public Relations • Every club should have a PR person• Formulate a strategy, but don’t do it if you are not

committed• Get a free Google Voice phone number

Public Relations • Every club should have a PR person• Formulate a strategy, but don’t do it if you are not

committed• Get a free Google Voice phone number• Run ads in the paper

Public Relations • Every club should have a PR person• Formulate a strategy, but don’t do it if you are not

committed• Get a free Google Voice phone number• Run ads in the paper• Submit items for the calendar

Public Relations • Every club should have a PR person• Formulate a strategy, but don’t do it if you are not

committed• Get a free Google Voice phone number• Run ads in the paper• Submit items for the calendar• Submit photos after the event

Public Relations • Every club should have a PR person• Formulate a strategy, but don’t do it if you are not

committed• Get a free Google Voice phone number• Run ads in the paper• Submit items for the calendar• Submit photos after the event• Wear your Rotary emblems and shirts on days

other than the meeting

Public Relations • Every club should have a PR person• Formulate a strategy, but don’t do it if you are not

committed• Get a free Google Voice phone number• Run ads in the paper• Submit items for the calendar• Submit photos after the event• Wear your Rotary emblems and shirts on days

other than the meeting• Update your classification list by going through

the Yellow Pages, you know more people than you think!

GETTINGMEMBERS

Have FunAdd Value

Be Different

How can we get younger members?

How can we get younger members?

• Rotary has added a 5th Avenue of Service: New Generations (RYLA, Interact, Rotaract, Youth Exchange, Junior Rotarians)

How can we get younger members?

• Rotary has added a 5th Avenue of Service: New Generations (RYLA, Interact, Rotaract, Youth Exchange, Junior Rotarians)

• Also includes Next Generations…a little older (GSE Team Members, Ambassadorial Scholars, Peace Scholars)

How can we get younger members?

• Rotary has added a 5th Avenue of Service: New Generations (RYLA, Interact, Rotaract, Youth Exchange, Junior Rotarians)

• Also includes Next Generations…a little older (GSE Team Members, Ambassadorial Scholars, Peace Scholars)

• Maintain contact with them through Facebook.

How can we get younger members?

• Rotary has added a 5th Avenue of Service: New Generations (RYLA, Interact, Rotaract, Youth Exchange, Junior Rotarians)

• Also includes Next Generations…a little older (GSE Team Members, Ambassadorial Scholars, Peace Scholars)

• Maintain contact with them through Facebook. • Ask them to reach out to their friends to ask them

to join Rotary with them.

How can we get younger members?

• Rotary has added a 5th Avenue of Service: New Generations (RYLA, Interact, Rotaract, Youth Exchange, Junior Rotarians)

• Also includes Next Generations…a little older (GSE Team Members, Ambassadorial Scholars, Peace Scholars)

• Maintain contact with them through Facebook. • Ask them to reach out to their friends to ask them

to join Rotary with them.

• Lower membership cost for the first year, or provide a scholarship for members under a certain age.

Ask QUALIFIED Members

Ask QUALIFIED Members

• Do they have time to attend the meetings?

Ask QUALIFIED Members

• Do they have time to attend the meetings?

• Every week?

Ask QUALIFIED Members

• Do they have time to attend the meetings?

• Every week?

• Do they understand this is not a “tips” group?

Ask QUALIFIED Members

• Do they have time to attend the meetings?

• Every week?

• Do they understand this is not a “tips” group?

• Do they have time to do your service projects?

Ask QUALIFIED Members

• Do they have time to attend the meetings?

• Every week?

• Do they understand this is not a “tips” group?

• Do they have time to do your service projects?

• Can they afford your dues?

Ask QUALIFIED Members

• Do they have time to attend the meetings?

• Every week?

• Do they understand this is not a “tips” group?

• Do they have time to do your service projects?

• Can they afford your dues?

• Do they have a passion in an area that your club wants to work in?

What do you need to change?

What do you need to change?

• When they visit, do they feel welcome?

What do you need to change?

• When they visit, do they feel welcome?• Is there “assigned seating”?

What do you need to change?

• When they visit, do they feel welcome?• Is there “assigned seating”?• Are there things you can change to give

your club more energy?

What do you need to change?

• When they visit, do they feel welcome?• Is there “assigned seating”?• Are there things you can change to give

your club more energy?• Change locations

What do you need to change?

• When they visit, do they feel welcome?• Is there “assigned seating”?• Are there things you can change to give

your club more energy?• Change locations• Evaluate meal issues

What do you need to change?

• When they visit, do they feel welcome?• Is there “assigned seating”?• Are there things you can change to give

your club more energy?• Change locations• Evaluate meal issues• Shorten meeting time

What do you need to change?

• When they visit, do they feel welcome?• Is there “assigned seating”?• Are there things you can change to give

your club more energy?• Change locations• Evaluate meal issues• Shorten meeting time• Let somebody else do the work

What do you need to change?

• When they visit, do they feel welcome?• Is there “assigned seating”?• Are there things you can change to give

your club more energy?• Change locations• Evaluate meal issues• Shorten meeting time• Let somebody else do the work• Evaluate the singing

What do you need to change?

• When they visit, do they feel welcome?• Is there “assigned seating”?• Are there things you can change to give

your club more energy?• Change locations• Evaluate meal issues• Shorten meeting time• Let somebody else do the work• Evaluate the singing• Evaluate badges

What do you need to change?

• When they visit, do they feel welcome?• Is there “assigned seating”?• Are there things you can change to give

your club more energy?• Change locations• Evaluate meal issues• Shorten meeting time• Let somebody else do the work• Evaluate the singing• Evaluate badges• Track non-meeting volunteer hours

What do you need to change?

• When they visit, do they feel welcome?• Is there “assigned seating”?• Are there things you can change to give

your club more energy?• Change locations• Evaluate meal issues• Shorten meeting time• Let somebody else do the work• Evaluate the singing• Evaluate badges• Track non-meeting volunteer hours• Cancel one meeting a month and do a

service project instead

Turn Visitors into Members

Turn Visitors into Members

• Give them a folder with info about Rotary and your club, including your projects and your dues

Turn Visitors into Members

• Give them a folder with info about Rotary and your club, including your projects and your dues

• www.shop.rotary.org• Has membership kits• 3 templates for a club brochure

Turn Visitors into Members

• Give them a folder with info about Rotary and your club, including your projects and your dues

• www.shop.rotary.org• Has membership kits• 3 templates for a club brochure

• Ask them to bring their friends back next time

Turn Visitors into Members

• Give them a folder with info about Rotary and your club, including your projects and your dues

• www.shop.rotary.org• Has membership kits• 3 templates for a club brochure

• Ask them to bring their friends back next time

• Make them WANT to join, give them some tasks• Work on a project• Attend a board meeting• Search for info on the club, district and

RI web site• Complete an e-club makeup

Turn Visitors into Members

• Give them a folder with info about Rotary and your club, including your projects and your dues

• www.shop.rotary.org• Has membership kits• 3 templates for a club brochure

• Ask them to bring their friends back next time

• Make them WANT to join, give them some tasks• Work on a project• Attend a board meeting• Search for info on the club, district and

RI web site• Complete an e-club makeup

• Take them to lunch with sponsor

KEEPINGMEMBERS

Get Them Engaged!

Get Them Engaged!

• Most new members leave within 3 years, because they DON’T KNOW what they DON’T KNOW about Rotary

Get Them Engaged!

• Most new members leave within 3 years, because they DON’T KNOW what they DON’T KNOW about Rotary

• Have an orientation session, as a group or individually. Spend time after they join teaching about Rotary, managing expectations and finding out what they are interested in.

Get Them Engaged!

• Most new members leave within 3 years, because they DON’T KNOW what they DON’T KNOW about Rotary

• Have an orientation session, as a group or individually. Spend time after they join teaching about Rotary, managing expectations and finding out what they are interested in.

• Talk about the history of the club, projects, dues, rules, traditions

Get Them Engaged!

• Most new members leave within 3 years, because they DON’T KNOW what they DON’T KNOW about Rotary

• Have an orientation session, as a group or individually. Spend time after they join teaching about Rotary, managing expectations and finding out what they are interested in.

• Talk about the history of the club, projects, dues, rules, traditions

• Find out what they are passionate about

Get Them Engaged!

• Most new members leave within 3 years, because they DON’T KNOW what they DON’T KNOW about Rotary

• Have an orientation session, as a group or individually. Spend time after they join teaching about Rotary, managing expectations and finding out what they are interested in.

• Talk about the history of the club, projects, dues, rules, traditions

• Find out what they are passionate about• Assign them a project

Get Them Engaged!

• Most new members leave within 3 years, because they DON’T KNOW what they DON’T KNOW about Rotary

• Have an orientation session, as a group or individually. Spend time after they join teaching about Rotary, managing expectations and finding out what they are interested in.

• Talk about the history of the club, projects, dues, rules, traditions

• Find out what they are passionate about• Assign them a project• Put them on the board

Do you make decisions byFACTS

orEMOTIONS?

Do you make decisions byFACTS

orEMOTIONS?

• Facts – Do you want to come to a Rotary meeting? Here is when and where we meet.

Do you make decisions byFACTS

orEMOTIONS?

• Facts – Do you want to come to a Rotary meeting? Here is when and where we meet.

• Emotions – Rotary is a worldwide network of inspired individuals who translate their passions into relevant social causes to change lives in communities. Join us and we will help YOU change the world!

Tools

shop.rotary.orgNew member kits, club brochure

Tools

shop.rotary.orgNew member kits, club brochure

Michael McQueenThe New Rules of Engagement

www.thenexgengroup.com

Tools

shop.rotary.orgNew member kits, club brochure

Michael McQueenThe New Rules of Engagement

www.thenexgengroup.com

Member survey/Club survey

Michelle SchaeferDistrict Membership Chair

michelle@michelleschaefer.comCell 405-627-2006