ross parry

closingkeynote

DISH2009Rotterdam, The Netherlands

18 September 2009

DR. ROSS PARRYSchool of Museum StudiesUniversity of Leicester, UK

‘Sometime strategy comes upand hits you in the face’Susan Chun

‘

‘Sometime strategy comes upand hits you in the face’Susan Chun

‘in the new Internet erayou can know everyone’ Simone Brummelhuis

‘

‘Sometime strategy comes upand hits you in the face’Susan Chun

‘in the new Internet erayou can know everyone’ Simone Brummelhuis

‘there is no one strategy ...it’s horses for courses’Andrew Payne

‘

‘We need to developa design attitude’Alex Osterwalder

‘Sometime strategy comes upand hits you in the face’Susan Chun

‘in the new Internet erayou can know everyone’ Simone Brummelhuis

‘there is no one strategy ...it’s horses for courses’Andrew Payne

‘

‘We need to developa design attitude’Alex Osterwalder

‘Sometime strategy comes upand hits you in the face’Susan Chun

‘in the new Internet erayou can know everyone’ Simone Brummelhuis

‘there is no one strategy ...it’s horses for courses’Andrew Payne

‘the problem is, we’vegot the model wrong’Josh Greenberg

“ … the future coordination of digitisation activity … with the vision of creating a European Cultural Information space. This will provide rich and diverse cultural resources … to enable digital access by all citizens to the national, regional and local cultural heritage of Europe.”

“… the eventual recording of all museum collections … within a single integrated system … designing a national information system for art museum resources … as a model for compatible ‘data banks’ covering scientific and historical institutions.”

“ … the future coordination of digitisation activity … with the vision of creating a European Cultural Information space. This will provide rich and diverse cultural resources … to enable digital access by all citizens to the national, regional and local cultural heritage of Europe.”

“… the eventual recording of all museum collections … within a single integrated system … designing a national information system for art museum resources … as a model for compatible ‘data banks’ covering scientific and historical institutions.”

“ … the future coordination of digitisation activity … with the vision of creating a European Cultural Information space. This will provide rich and diverse cultural resources … to enable digital access by all citizens to the national, regional and local cultural heritage of Europe.”

David LammyUK Culture Minister

November 2005

“… the eventual recording of all museum collections … within a single integrated system … designing a national information system for art museum resources … as a model for compatible ‘data banks’ covering scientific and historical institutions.”

“ … the future coordination of digitisation activity … with the vision of creating a European Cultural Information space. This will provide rich and diverse cultural resources … to enable digital access by all citizens to the national, regional and local cultural heritage of Europe.”

Everett EllinICOM Conference

August 1968

David LammyUK Culture Minister

November 2005

MODERN MUSEUM

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MODERN MUSEUM WEB

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MODERN MUSEUM WEB

visits tocentralisedphysical sites ...

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MODERN MUSEUM WEB

visits tocentralisedphysical sites

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MODERN MUSEUM WEB

visits tocentralisedphysical sites

a distributivenetwork oflocalised websites ...

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centralise

The on-site visit …

centralise

localise

The on-site visit …

The on-line ‘visit’ …

this is Carrie …

this is Elizabeth …

this is Marshall …

MODERN MUSEUM WEB

visits tocentralisedphysical sites

a distributivenetwork oflocalised websites

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MODERN MUSEUM WEB

visits tocentralisedphysical sites

a distributivenetwork oflocalised websites

curatorialauthorship ...

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MODERN MUSEUM WEB

visits tocentralisedphysical sites

a distributivenetwork oflocalised websites

curatorialauthorship

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MODERN MUSEUM WEB

visits tocentralisedphysical sites

a distributivenetwork oflocalised websites

curatorialauthorship

user-generatedcontent

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MODERN MUSEUM WEB

visits tocentralisedphysical sites

a distributivenetwork oflocalised websites

curatorialauthorship

user-generatedcontent

collected/ aggregated ...

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MODERN MUSEUM WEB

visits tocentralisedphysical sites

a distributivenetwork oflocalised websites

curatorialauthorship

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collected/ aggregated

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MODERN MUSEUM WEB

visits tocentralisedphysical sites

a distributivenetwork oflocalised websites

curatorialauthorship

user-generatedcontent

collected/ aggregated

dispersed/ centrifugal

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MODERN MUSEUM WEB

visits tocentralisedphysical sites

a distributivenetwork oflocalised websites

curatorialauthorship

user-generatedcontent

collected/ aggregated

dispersed/ centrifugal

tangible / material objects ...

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MODERN MUSEUM WEB

visits tocentralisedphysical sites

a distributivenetwork oflocalised websites

curatorialauthorship

user-generatedcontent

collected/ aggregated

dispersed/ centrifugal

tangible / material objects

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MODERN MUSEUM WEB

visits tocentralisedphysical sites

a distributivenetwork oflocalised websites

curatorialauthorship

user-generatedcontent

collected/ aggregated

dispersed/ centrifugal

tangible / material objects

informational /digital resources

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MODERN MUSEUM WEB

visits tocentralisedphysical sites

a distributivenetwork oflocalised websites

curatorialauthorship

user-generatedcontent

collected/ aggregated

dispersed/ centrifugal

tangible / material objects

informational /digital resources

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> > > > > > > > > > > > > > > > >

MODERN MUSEUM WEB

visits tocentralisedphysical sites

a distributivenetwork oflocalised websites

curatorialauthorship

user-generatedcontent

collected/ aggregated

dispersed/ centrifugal

tangible / material objects

informational /digital resources

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> > > > > > > > > > > > > > > > >

MODERN MUSEUM WEB

visits tocentralisedphysical sites

a distributivenetwork oflocalised websites

curatorialauthorship

user-generatedcontent

collected/ aggregated

dispersed/ centrifugal

tangible / material objects

informational /digital resources

‘POST-MUSEUM’

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MODERN MUSEUM WEB

visits tocentralisedphysical sites

a distributivenetwork oflocalised websites

curatorialauthorship

user-generatedcontent

collected/ aggregated

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tangible / material objects

informational /digital resources

‘POST-MUSEUM’

multi-channelmuseum ...

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on-line off-line

off-site

on-site

on-line off-line

off-site

on-site

on-line off-line

off-site

on-site

on-line off-line

‘traditional’gallery visit

(‘the museum on-site’)

off-site

on-site

on-line off-line

‘traditional’gallery visit

(‘the museum on-site’)

other non-digitalmuseum experiences

and interventions(‘outreach’)

off-site

on-site

on-line off-line

websites, feeds, APIs(‘the museum on-line’)

‘traditional’gallery visit

(‘the museum on-site’)

other non-digitalmuseum experiences

and interventions(‘outreach’)

off-site

on-site

on-line off-line

websites, feeds, APIs(‘the museum on-line’)

‘traditional’gallery visit

(‘the museum on-site’)

other non-digitalmuseum experiences

and interventions(‘outreach’)

phones/PDAs, livelabels,resource centres

(‘in-gallery media’)

MODERN MUSEUM WEB

visits tocentralisedphysical sites

a distributivenetwork oflocalised websites

curatorialauthorship

user-generatedcontent

collected/ aggregated

dispersed/ centrifugal

tangible / material objects

informational /digital resources

‘POST-MUSEUM’

multi-channelmuseum

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MODERN MUSEUM WEB

visits tocentralisedphysical sites

a distributivenetwork oflocalised websites

curatorialauthorship

user-generatedcontent

collected/ aggregated

dispersed/ centrifugal

tangible / material objects

informational /digital resources

‘POST-MUSEUM’

multi-channelmuseum

poly-vocalmuseum ...

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MODERN MUSEUM WEB

visits tocentralisedphysical sites

a distributivenetwork oflocalised websites

curatorialauthorship

user-generatedcontent

collected/ aggregated

dispersed/ centrifugal

tangible / material objects

informational /digital resources

‘POST-MUSEUM’

multi-channelmuseum

poly-vocalmuseum

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MODERN MUSEUM WEB

visits tocentralisedphysical sites

a distributivenetwork oflocalised websites

curatorialauthorship

user-generatedcontent

collected/ aggregated

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tangible / material objects

informational /digital resources

‘POST-MUSEUM’

multi-channelmuseum

poly-vocalmuseum

‘inside-out’museum

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MODERN MUSEUM WEB

visits tocentralisedphysical sites

a distributivenetwork oflocalised websites

curatorialauthorship

user-generatedcontent

collected/ aggregated

dispersed/ centrifugal

tangible / material objects

informational /digital resources

‘POST-MUSEUM’

multi-channelmuseum

poly-vocalmuseum

‘inside-out’museum

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> > > > > > > > > > > > > > > > >

MODERN MUSEUM WEB

visits tocentralisedphysical sites

a distributivenetwork oflocalised websites

curatorialauthorship

user-generatedcontent

collected/ aggregated

dispersed/ centrifugal

tangible / material objects

informational /digital resources

‘POST-MUSEUM’

multi-channelmuseum

poly-vocalmuseum

‘inside-out’museum

experientialmuseum ...

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> > > > > > > > > > > > > > > > >

MODERN MUSEUM WEB

visits tocentralisedphysical sites

a distributivenetwork oflocalised websites

curatorialauthorship

user-generatedcontent

collected/ aggregated

dispersed/ centrifugal

tangible / material objects

informational /digital resources

‘POST-MUSEUM’

multi-channelmuseum

poly-vocalmuseum

‘inside-out’museum

experientialmuseum

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> > > > > > > > > > > > > > > > >

MODERN MUSEUM WEB

visits tocentralisedphysical sites

a distributivenetwork oflocalised websites

curatorialauthorship

user-generatedcontent

collected/ aggregated

dispersed/ centrifugal

tangible / material objects

informational /digital resources

‘POST-MUSEUM’

multi-channelmuseum

poly-vocalmuseum

‘inside-out’museum

experientialmuseum

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> > > > > > > > > > > > > > > > >

MODERN MUSEUM WEB

visits tocentralisedphysical sites

a distributivenetwork oflocalised websites

curatorialauthorship

user-generatedcontent

collected/ aggregated

dispersed/ centrifugal

tangible / material objects

informational /digital resources

‘POST-MUSEUM’

multi-channelmuseum

poly-vocalmuseum

‘inside-out’museum

experientialmuseum

‘POST-WEB’

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> > > > > > > > > > > > > > > > >

MODERN MUSEUM WEB

visits tocentralisedphysical sites

a distributivenetwork oflocalised websites

curatorialauthorship

user-generatedcontent

collected/ aggregated

dispersed/ centrifugal

tangible / material objects

informational /digital resources

‘POST-MUSEUM’

multi-channelmuseum

poly-vocalmuseum

‘inside-out’museum

experientialmuseum

‘POST-WEB’

location-specific(geo-data)

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MODERN MUSEUM WEB

visits tocentralisedphysical sites

a distributivenetwork oflocalised websites

curatorialauthorship

user-generatedcontent

collected/ aggregated

dispersed/ centrifugal

tangible / material objects

informational /digital resources

‘POST-MUSEUM’

multi-channelmuseum

poly-vocalmuseum

‘inside-out’museum

experientialmuseum

‘POST-WEB’

location-specific(geo-data)

ultra personalisedand socialised ...

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MODERN MUSEUM WEB

visits tocentralisedphysical sites

a distributivenetwork oflocalised websites

curatorialauthorship

user-generatedcontent

collected/ aggregated

dispersed/ centrifugal

tangible / material objects

informational /digital resources

‘POST-MUSEUM’

multi-channelmuseum

poly-vocalmuseum

‘inside-out’museum

experientialmuseum

‘POST-WEB’

location-specific(geo-data)

ultra personalisedand socialised

≈

≈

> > > > > > > > > > > > > > > > >

MODERN MUSEUM WEB

visits tocentralisedphysical sites

a distributivenetwork oflocalised websites

curatorialauthorship

user-generatedcontent

collected/ aggregated

dispersed/ centrifugal

tangible / material objects

informational /digital resources

‘POST-MUSEUM’

multi-channelmuseum

poly-vocalmuseum

‘inside-out’museum

experientialmuseum

‘POST-WEB’

location-specific(geo-data)

ultra personalisedand socialised

semantic andmachine readable

≈

> > > > > > > > > > > > > > > > >

MODERN MUSEUM WEB

visits tocentralisedphysical sites

a distributivenetwork oflocalised websites

curatorialauthorship

user-generatedcontent

collected/ aggregated

dispersed/ centrifugal

tangible / material objects

informational /digital resources

‘POST-MUSEUM’

multi-channelmuseum

poly-vocalmuseum

‘inside-out’museum

experientialmuseum

‘POST-WEB’

location-specific(geo-data)

ultra personalisedand socialised

semantic andmachine readable

multi-sensory

> > > > > > > > > > > > > > > > >

MODERN MUSEUM WEB

visits tocentralisedphysical sites

a distributivenetwork oflocalised websites

curatorialauthorship

user-generatedcontent

collected/ aggregated

dispersed/ centrifugal

tangible / material objects

informational /digital resources

‘POST-MUSEUM’

multi-channelmuseum

poly-vocalmuseum

‘inside-out’museum

experientialmuseum

‘POST-WEB’

location-specific(geo-data)

ultra personalisedand socialised

semantic andmachine readable

multi-sensory

> > > > > > > > > > > > > > > > >

MODERN MUSEUM WEB

visits tocentralisedphysical sites

a distributivenetwork oflocalised websites

curatorialauthorship

user-generatedcontent

collected/ aggregated

dispersed/ centrifugal

tangible / material objects

informational /digital resources

‘POST-MUSEUM’

multi-channelmuseum

poly-vocalmuseum

‘inside-out’museum

experientialmuseum

‘POST-WEB’

location-specific(geo-data)

ultra personalisedand socialised

semantic andmachine readable

multi-sensory

semantic andmachine readable

> > > > > > > > > > > > > > > > >

MODERN MUSEUM WEB

visits tocentralisedphysical sites

a distributivenetwork oflocalised websites

curatorialauthorship

user-generatedcontent

collected/ aggregated

dispersed/ centrifugal

tangible / material objects

informational /digital resources

‘POST-MUSEUM’

multi-channelmuseum

poly-vocalmuseum

‘inside-out’museum

experientialmuseum

‘POST-WEB’

location-specific(geo-data)

ultra personalisedand socialised

semantic andmachine readable

multi-sensory

semantic andmachine readable

> > > > > > > > > > > > > > > > >

‘POST-MUSEUM’

multi-channelmuseum

poly-vocalmuseum

‘inside-out’museum

experientialmuseum

‘POST-WEB’

location-specific(geo-data)

ultra personalisedand socialised

semantic andmachine readable

multi-sensory

semantic andmachine readable

> > > > > > > > > > > > > > > > >

‘POST-MUSEUM’

multi-channelmuseum

poly-vocalmuseum

‘inside-out’museum

experientialmuseum

‘POST-WEB’

location-specific(geo-data)

ultra personalisedand socialised

semantic andmachine readable

multi-sensory

semantic andmachine readable

> > > > > > > > > > > > > > > > >str

ate

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situated

social

sensory

semantic

‘POST-MUSEUM’

multi-channelmuseum

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‘inside-out’museum

experientialmuseum

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ate

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semantic

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users

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ate

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users

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users

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situated

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> > > > > > > > > > > > > > > > >

‘‘the challenge for us is to hear, because we have spent a lot of time thinking of ways o let our visitors speak, it’s harder to find ways to learn to listen’Susan Chun

situated

social

sensory

semantic

channel

users

proposition

relationship

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‘museums should redefine their networking function’Simone Brummelhuis

situated

social

sensory

semantic

channel

users

proposition

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‘we need to unlearn and reboot’Alex Osterwalder

situated

social

sensory

semantic

channel

users

proposition

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‘investigate don’t illustrate’’Andrew Payne

situated

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sensory

semantic

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users

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‘get out there ... use simple tools ... partner ... and listen to your users’Josh Greenberg

situated

social

sensory

semantic

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users

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situated

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Assume that the concept of ‘heritage’is plastic .

situated

social

sensory

semantic

channel

users

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> > > > > > > > > > > > > > > > >

Assume that the concept of ‘heritage’is plastic .

Recast a newethical code of digital heritage practice that responds to this plasticity. 

situated

social

sensory

semantic

channel

users

proposition

relationship

> > > > > > > > > > > > > > > > >

Assume that the concept of ‘heritage’is plastic .

Recast a newethical code of digital heritage practice that responds to this plasticity. 

Build curriculum and training provision informed by thisnew ethics .

situated

social

sensory

semantic

channel

users

proposition

relationship

> > > > > > > > > > > > > > > > >

Assume that the concept of ‘heritage’is plastic .

Recast a newethical code of digital heritage practice that responds to this plasticity. 

Build curriculum and training provision informed by thisnew ethics .

Share and reflect within a connected digital heritage community of practice and research

Dr. Ross ParrySenior LecturerSchool of Museum StudiesUniversity of Leicester, UKrdp5@le.ac.uk