role of the board & successful fundraising techniques
Post on 18-May-2015
2.665 Views
Preview:
DESCRIPTION
TRANSCRIPT
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 February 2010
Role of the Board
&
Successful Fundraising Techniques
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 | February 2010
Call To Action
““If you don’t know where you’re going it doesn’t matter which way If you don’t know where you’re going it doesn’t matter which way you go!”you go!”
Said the Cheshire Cat in Alice in WonderlandSaid the Cheshire Cat in Alice in Wonderland
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 | February 2010
Building A Fundraising Board
Start by asking a few questions – 1. How do we get there?2. Where do we start?3. What do we do with the current board?4. Can we afford not to do this?
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 | February 2010
Transformation into a Fundraising Board
Walk before you run:• Ask each board member to contribute to the extent of
their capacity, asking that each make a “stretch gift” every year.
• Start building relationships for your nonprofit with your family, friends and colleagues. The most important reason that a person makes her or his first gift to a nonprofit is that the right person asks.
• Make sure everyone is involved with the fundraising efforts, not just the fundraising/marketing committee and staff.
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 | February 2010
You Know You Have A Fundraising Board . . .
When board members are asked what they do for the organization, and they will respond
“We raise resources and influence for our organization.”
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 | February 2010
Develop Your Road Map
• Identify specific goals and measurable outcomes.
• Develop a specific timeline.• Decide on fundraising opportunities.• Implement your plan!
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 | February 2010
Successful Fundraising Techniques
Fundraising is simply getting people to be supportive of your organization. You do this through personal contact and by educating and involving them.
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 | February 2010
Never Ask a Stranger for Money
• People give to people and because of people.• People who don’t know you or your organization
most likely will not give.
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 | February 2010
Cultivate Before Asking
• Cultivate potential donors through personal interactions, special events, receptions, opportunities to meet topical speakers.
• Only ask for a gift after you have had a chance to inform and educate a prospective donor.
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 | February 2010
Think of the Needs of the Donor
• Your need of money will not motivate a donor to give; your provision of service to meet clear community needs will.
• Find out what interests the donor has and think through how the donor will benefit by giving.
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 | February 2010
Ask for Support for What You Need
• Be sure to follow your fundraising plan and raise money for the things your organization needs. Do not create new things because you think they sound more enticing to potential donors.
• Put a Face on infrastructure needs and present as a meaningful project in line with your vision.
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 | February 2010
Personalize your Solicitation
The more personalized the ask, the more likely people will give:
• People are more likely to give and give more when asked in person.
• Personal calls raise more than phone calls.• Phone calls raise more than letters.• Personalized letters and handwritten notes raise
more than form letters.
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 | February 2010
Raise Money from the Inside Out
• Start raising money by asking the board to give first.
• Ask all fundraising volunteers to give before they ask others to give.
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 | February 2010
Raise Money from the Top Down
• Ask your best large-gift prospect first.• Large gifts set the pace and build confidence,
excitement and momentum.• 75 to 95% of contributions will come from 10 to
15 % of donors.
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 | February 2010
Make the Case Larger Than the Organization
Show your prospects how:• They will benefit.• Their children will benefit.• The community will benefit, and• The gift is an “investment” in the future.
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 | February 2010
Develop a Strategy You Can Accomplish
• Aim for Success. Don’t overreach.• Fundraising success builds community, donor
and volunteer confidence.• Everyone wants to be associated with a winner.
Creative Solutions & Innovations | www.creative-si.com | 404.325.7031 February 2010
Thank You!
top related