roland berger
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1Module und Variations_E
模式与变化
新式图表解说设计建议
Roland Berger
Hamburg, November 2001
2Module und Variations_E
内容 Page
A. 标准幻灯 3
B. 列 (1) – 内容 , 无特殊数字7
C. 列 (2) – 内容 , 特殊数字13
D. 矩阵 – 内容 , comparisons24
E. 过程 (1) – 内容 ,步骤35
F. 过程 (2) – 内容 , 影响49
G. 过程 (3) –内容 , 内部连接 d67
Annex: 与旧标准相比的七种主要变化73
3Module und Variations_E
A. 标准幻灯片
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Methodological competence
主要项目
Industry competence
职业经历 :
语言
教育程度 :
顾问师简介 : [first name, last name]
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职位 : xxxxxxxxxxxxxxxxxxxxxxxx
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生日 xxxx
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国籍 : xxxxxxxxxxxxxxxxxxxxx
Updated: mm/year
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组织图
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组织图 (including headcount)
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B. Lists (1) – 内容 , 无特殊数字
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Lists – horizontal (variations) 水平变化
Heading• Details
Heading• Details
Heading• Details
Heading 标题
• Details 细节
Heading
• Details
Heading
• Details
Heading
• Details
Heading
• Details
Heading
• Details
Heading
• Details
Heading
• Details
Heading
• Details
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Lists – vertical (variations) 垂直变化
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Schedule 时间表
1 2 3 4 5 6 7 8 9 10 11 12Month 1 Month 2 Month 3
Activities
A.
B.
C.
1 2 3 4 5 6 7 8 9 10 11 12Month 1 Month 2 Month 3
Activities
A.
B.
C.
1 2
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Sets of guidelines 解说
2
3
4
5
Guidelines 1
Guidelines 2
Guidelines 3
Guidelines 4
Guidelines 5
Comments 1评论
Comments 2
Comments 3
Comments 4
Comments 5
1
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C. Lists (2) – Factors, specific number 内容 , 特殊数字
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Pyramid (3 or 4 levels) 金字塔
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Pyramid (5 levels/centered) 金字塔
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3 factors (interwoven) 内容 ( 编织纹 )
.... .... ....
1 2 3
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Common ground 一般圆形
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4 factors (1) 内容
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4 factors (2)
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4 factors (3)
1
2
3
4
Factor 1
Factor 2
Factor 3
Factor 4
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4 factors (3a – weighted 重量
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3
4
Factor 1
Factor 2
Factor 3
Factor 4
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4 factors (3b – dynamic) 动态的
1
2
3
4
Factor 1Factor 2
Factor 3
Factor 4
Four dynamicfactors
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6 factors (variation) 变化的
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D. Matrix – Factors, comparisons 矩阵—内容 \ 对比
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Matrix/table 矩阵 / 表(Horizontal/vertical comparison of data – variations) 水平 / 垂直对比
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3 4
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Special types of matrix – opportunities/threats 特殊形成的矩阵 - 机会 / 威胁
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Opportunities 机会
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Threats 威胁
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Opportunities
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Threats
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Opportunities
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Threats Opportunities Threats
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3 4
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Special types of matrix – pros and cons 正和付 ( 赞成和反对 )
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Special types of matrix – controversy 争论
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3 4
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Special types of matrix – conflict/tension (1) 冲突和紧张
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Special types of matrix – conflict/tension (2) 冲突和紧张
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Special types of matrix – bottom up/top down (1)特殊矩阵—由下到上 / 上到下
BOTTOM UP TOP DOWN
• ... • ...
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Special types of matrix – bottom up/top down (2)
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BOTTOM
UP
TOPDO
WN
1
2
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Special types of matrix – equilibrium 平衡 / 对称
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Special types of matrix – imbalance 不平衡 / 失衡
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E. Process (1) – Factors, steps 过程—内容 , 步骤
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Processes 过程 \ 流程
1
2
3
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Process/phases 流程 / 过程
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… … … … … Phase 1 Phase 2 Phase 3
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Phase 1 Phase 2 Phase 3
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Phase 1 Phase 2 Phase 3
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Cycles (1) (color presentation)环型 (彩色 )
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Cycles (2) 环型
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Spirals (orthogonal) 螺线型
1 2
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Hurdles 障碍物
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Resistance/obstacles 禁止 / 障碍
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7
3 4
6
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Filters 渗透 ( 过滤 )
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3
6
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Change of mindset/direction 方向改变
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3 4
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Nodes/interfaces 节点 / 交接
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4
3
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5
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9
2
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Pressure 压力
1 2
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Increase/decrease 增加 / 减少1 2 3 4 5 6 7 8
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Various types of brackets (to be used instead of block arrows)各种各样的符号 ( 可用于代替箭头 )
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F. Process 2 – Factors, impact 流程—内容 \ 影响
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Consequences (1) 结果
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Consequences (1a)
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Consequences (2)
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Consequences (3)
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Consequences (4)
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Impact (3 factors) 影响 (3 因素 )
QUALITY
TIME
COST
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Impact (4 and 6 factors)
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Impact (4 factors)
Factor 3
Factor 2
Factor 4
Factor 1
Generic description of the 4 factors
四因素一般性描述
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Impact (5 factors)
Factor 3
Factor 2
Factor 4
Factor 5
Generic description of the 5 factors
Factor 1
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Impact (6 factors)
Factor 2Generic description of the 6 factors
Factor 3
Factor 1
Factor 5
Factor 4
Factor 6
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Impact (7 factors)
Factor 3
Generic description of the 7 factors
Factor 2
Factor 6
Factor 4Factor 5
Factor 7
Factor 1
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Impact (8 factors)
Factor 3
Generic description of the 8 factors
Factor 2
Factor 6
Factor 7
Factor 4Factor 5
Factor 1Factor 8
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6success factors
…
Impact and result (1) 影响和结果
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Impact and result (2)
5success factors
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Vision 远景
Vision
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Action/reaction 行动和反应
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Value chain 价值链
CustomerSupplie供应商 r
Development Production SalesDistribution
分销
Company
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G. Process 3 – Factors, interlinked流程 3— 内容 \ 内容链接
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Action/reaction (1) 行动 / 反应
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Action/reaction (2) (transparent – color presentation)行动 /反应 (彩色说明 )
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Interaction 内部反应
1 2 3
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Jigsaw puzzle( 拼图 )
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Spiral 螺线
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Annex: Nine key changes compared to the old standards
74Module und Variations_E
Do not use block arrows
Use variations instead
1 2 3 4 1 2 3 4
Backup BACKUP
Stufe 1 Stufe 2 Stufe 3
New Content design – Key changes regarding „lean, linear, literal"
…Do not use shading or borders
Instead, use unframed colored shapes in shades of key blue, for emphasis only
…Do not use ovals
Instead, use AutoShapes with corners completely rounded off
Do not use stickers with lines
Instead, use upper case stickers (13 point), (key blue shade 1), positioned in the header area
Do not put numbers in circles
Instead, put them in squares (key blue shade 1), white lettering, bold
If boxes are used,
75Module und Variations_E
There are obvious disadvantages to positioning text behind graphics
Do not position text behind graphics
Position text to the side of graphics instead
Arrow function can be switched on and off/ positioned to the side
Text is easy to read if not positioned behind graphics
Do not use speech bubbles
Instead, use AutoShapes/callouts/third row (you can use the arrow function!)
Do not use big multicolored cartoons/ Clip Art
Instead, use pictograms (if not available: convert Clip Art to linear monochrome versions)
Do not use miniature charts as navigators
Instead, use mathematical navigators (key blue shade 1), white lettering, bold, 13 point
4 1 2 3 4
New Content design – Key changes regarding „lean, linear, literal"
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