robyn peterson: the reinvention of media through product
Post on 28-Jan-2015
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Mashable’s Roots
Mashable
Innovation flows through our DNA: We’ve created proprietary platforms, such as Velocity and Lift, driving scalability and creating massive competitive advantages.
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Mashable
Mobile is everything.
Mashable
7.2 Billion People in the World
(United States Census, 2013)
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83.3% Have Access to Mobile Devices
(Time, 2013)
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7.6 Billion People in 2018
(Time, 2013)
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10 Billion Devices
(Time, 2013)
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Visitors access Mashable on more than 5,000 unique devices each month.
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THE PROBLEM:
THE SOLUTION:
Building for thousands of screens
Responsive and adaptive web design
Be visual.
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More intelligent.
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But where does that leave us?
Mashable
Influential Content + Innovative Technology = Modern Media Company
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