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Presentation to National Dental Association in Jacksonville, FL: "Use of the Web for Dental Development and Recruitment"

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MICHELLE ROBINSON DMD, MAASST DEAN FOR INFORMATICSUAB SCHOOL OF DENTISTRY

The Use of Informatics and the Web for Dental Development and

Recruitment of Students and Faculty

Michelle Robinson DMD, MA

INFORMATIVE WEB SITE

An informative web site is the basis for any development and

recruitment strategyMichelle Robinson DMD, MA

Explore Health Careers.Org

Michelle Robinson DMD, MA

Michelle Robinson DMD, MA

Michelle Robinson DMD, MA

EXPLORE HEALTH CAREERS

Career profile for dentist

Michelle Robinson DMD, MA

Student Doctor Network

Michelle Robinson DMD, MA

Michelle Robinson DMD, MA

STUDENT DOCTOR NETWORK

Dental articles

Michelle Robinson DMD, MA

The School/Organization Web Site

Prominent Branding

Location/Contact Addtl info for audienceMichelle Robinson DMD, MA

Basic Web Elements

Welcome Background and mission Introduce culture, philosophy of school

News/Announcements Current events, awards and accolades, initiatives

Quick Links Guide to external dental links of interest Guide to popular internal web links

Michelle Robinson DMD, MA

Enhanced Web Elements

CalendarEmployment Opportunities for facultyJob Placement for studentsFaculty Profiles/web pagesStudent organization and class web pages

Michelle Robinson DMD, MA

WEB 1.0 VS WEB 2.0

Web 1.0 = present information

Web 2.0 = collaborate on info

Michelle Robinson DMD, MA

Web 2.0

Web 2.0 is an umbrella term given to the “new” Internet collaborative and dynamic technologies that allow for document creation and sharing

Pedagogical collaboratories where students can interact with each other, the instructor, and the world-wide community

Michelle Robinson DMD, MA

Comparison of Web 1 vs 2

1.0 2.0

Passive audience Interactive audience

Ofoto Flickr

Britannica Online Wikipedia

Personal Home Page Blogging, Tweeting

Email Social Networking

Michelle Robinson DMD, MA

Web 2.0 Technologies

Michelle Robinson DMD, MA

Wiki

Michelle Robinson DMD, MA

Medical Wiki Examplehttp://wiki.efficientmd.com

Michelle Robinson DMD, MA

Wiki Benefits

Material immediately availableCollaborative editingExpansive information

Topics can be kept brief, but easily expanded on by linking to other topic pages

Michelle Robinson DMD, MA

Wiki Use in Dentistry

Michelle Robinson DMD, MA

CREATE A WIKI

http://www.pbworks.com

Michelle Robinson DMD, MA

Blog

Chronological “weblog” of an individual’s diary events, commentary, video and image media

Visitors allowed to comment on blog entriesUse in Dental Education

Chronology of change/Document a process curriculum development, transition to electronic patient

records, etc.

Michelle Robinson DMD, MA

CREATE A BLOG

http://www.blogger.com

Michelle Robinson DMD, MA

HTTP://DELICIOUS.COM/

Social BookmarkingOnline Bookmarking allows for

anywhere access and sharing with others

Social Bookmarking Web Site

Michelle Robinson DMD, MA

Social Networking/Online Communities

FacebookMySpaceTwitter

Student Doctor Network

Dental-Online- Community

Michelle Robinson DMD, MA

Collaborative/Networking Software on Campus:

MS Outlook SharePoint

Web-based collaboration and document mgmt

Typical web features plus Improved access control Hosting of blogs, discussion forums, newsletters Document posting and tracking Meeting and scheduling tools

UAB SOD Faculty SharePoint Site

Michelle Robinson DMD, MA

Sample SharePoint Site

Michelle Robinson DMD, MA

Use the web to recruit mentors and link with mentees: NJDA

Online Mentoring

Michelle Robinson DMD, MA

Online Mentoring Community

•Provide support to mentors or mentees

•Programs exist for faculty seeking mentors or students seeking mentors

•Sign up for an online mentoring community or create your own program

http://www.mentoring.org

Michelle Robinson DMD, MA

VIRTUAL LEARNING ENVIRONMENTSVIRTUAL WORLDS

Virtual Environments

VLE Criteria

Software to facilitate course mgmtDesigned electronic spaceEnrich classroom activitiesBasic elements =

Syllabus Administrative info Student tracking Teaching materials

Michelle Robinson DMD, MA

WebCT/Blackboard VistaAngel

Desire to Learn

Integration w/ Voice ToolsIntegration w/ Course Assessment Tools for

testing and “plagiarism” checkingSet learning goals and assoc w/course itemsPeer-reviewed discussions, blogs, journalsCreate personal profiles w/photos

Michelle Robinson DMD, MA

Beyond Basic VLE

Use of avatars Virtual world persona/representation Engage learners, web site visitors Improve information retention and interest Provide alternative for auditory learners My avatar

Michelle Robinson DMD, MA

Virtual Worlds

Simulated environment intended for inhabitation

Second Life Basics and Use in Education

Michelle Robinson DMD, MA

Podcasting

Broadcast content to any online audienceAudio broadcast = podcastVideo broadcast = vodcastDo not need an iPODiTunesU

podcasts and vodcasts from institutions of higher learning

Michelle Robinson DMD, MA

YouTube – Video SharingYouTube – Video Sharing Skype – Video CallingSkype – Video Calling

Digital Media Sharing

Michelle Robinson DMD, MA

Using Web Tools – Support

IT supportIncentives Protected timeTraining and development

Michelle Robinson DMD, MA

In Closing

A basic web site that is well-designed can be a good development and recruitment tool

Web 2.0 allows your audience to get better acquainted with the school and participate in the exchange of knowledge so you can learn something about them

Most tools are readily accessible and allow you to connect with a global audience

Support is a must to avoid frustration!

Michelle Robinson DMD, MA

MROBINSON@UAB.EDU

Thank You

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