roberto santoro rome 2010

ESOCE-NET European Society of Concurrent Engineering - Net

6°-7th December 2009, Rome Roberto Santoro, President

INDUSTRIAL FORUM 2010

OPEN INNOVATION PLATFORMS & SMES IN SERVICE-PRODUCT DEVELOPMENT

Open Innovation Platforms & SMEs In Advanced Service-Product Development

09:15 Open Innovation platforms for SMEs 09:45 Policy platforms to support Industry and SMEs 11:15 Coffee Break 11:45 Open Business and ICT Platforms 13:15 Lunch 14:30 Workshop 1: “Living Labs and reality checks: opportunities for SMEs” 14.30 Workshop 2: “Open Innovation ICT Service Platform models for SMEs” 17:30 Joint Initiatives Concluding plenary session 18:00 First Day Conference Closure

7TH OF DECEMBER PROGRAM MATCH MAKING OF LIVING LABS AND SME’S BUSINESS OPPORTUNITIES

6TH OF DECEMBER PROGRAM

European Society of Concurrent Engineering

• Established in 1994 as Non-profit-making organisation • Sustainable knowledge community for Concurrent Enterprising

Over 500 members 50% Academic 50% Industrial

35 Countries worldwide

Concurrent Engineering-Enterprising-Innovation Community based Living Labs Collaborative Networks

ESoCE Industrial Forum

USER DRIVEN OPEN INNOVATION for SMEs

Rome, December 2010

WWW.ESOCE.NET Rsantoro@esoce.net

Innovating Product-Services For Collaborative Networks

Aachen, 20-22 June, 2011

Islands of automation

supporting new collaborative technologies

Vision Research Need

Harmonized legal framework for open

innovation & collaborative business at

EU level Engineering collaborative work place fully support

participation of all stakeholders

Companies and People interactions will be

supported by extensive IT services & platforms

as business utility

People creativty and productivity benefits

form multicultural interaction

Address regulatory needs for networked

organizations and individuals

Develop models for open collaborative &

concurrent workspace

Study, design & develop an open, self-adaptive, generic ICT integrated solution and services

Approaches for augmenting effectiveness

of human interaction based on diversity

Policy & Regulation

From Vision to Action

CI area Roadmapping process Projects

Service/Product development

Business: User driven demand creation

Organization: Networked professionals & organizations

Human: Creativity Experience

Consumers, suppliers and partners are fully involved in the value and demand creation

Elaborate inclusive business models for LLabs, Clusters and

networked organizations,

CRESCENDO

72,3%

19,2%

8,5%

55,3%

38,3%

6,4%

26,1%

30,4%

43,5%

0,0%

10,0%

20,0%

30,0%

40,0%

50,0%

60,0%

70,0%

80,0%

Networking Living Labbibg Viving Labbing

Concurrent Innovation: Vision 2020

ProbablyUncertainNot-Likely

Living Labs and User Driven Open Innovation

•  Bringing users early into the creative process, accessing the Collective Intelligence

•  Bridging the innovation gap between technology development and the uptake of new products and services

•  Allowing for early assessment of the socio-economic implications of new technological solutions

Living Labs are User Driven Open Innovation Platforms where stakeholders have formed a Public-Private-People-Partnership (PPPP) of firms, public agencies, universities, institutes and users all collaborating for creating, prototyping, and validating new service-products and societal infrastructures in real-life contexts. Such contexts are cities, villages and rural areas as well as industrial plants.”

A Living Lab empowers users to drive research, development and innovation for ICT based services addressing major socio-economic issues (energy and environment; well being, e-health and inclusion; media and creativity; logistics and manufacturing regional development!)

212 ENoLL Members and Growing!5° WAVE

100s of public bodies, 1.000s of companies, 100.000s of final users

JOIN The Open System of Living Labs Communities

Individuals register at any time at http://www.ami-communities.eu

LLABS repond to the 5° wave call for membership open Dec 2010 http://www.openlivinglabs.eu

LL-Open

LL-Partners

ENoLL

LL-Partners

LL-Policy

media energy

health

regio

cities

manufacturing

Open Innovation and LLABS Co-Creating “SMART” COMMONS

Energy •  Saving Behaviour

Health •  Active Living

Media •  Creative

Participation

Policies for Innovation •  Current Policies are biased toward technology push

–  Focus on technology development and transfer –  Tend to support individual enterprise ventures rather than the

emergence of networked market opportunities •  Need to support the demand side and culture of innovation

–  You Can Learn to Innovate” experiencial educational programs fostering an innovation culture for all

–  Ideas competition and “Reality Checks” within Open Innovation Ecosystems, such as Living Labs (combining and evolving Ideas in networked communities)

–  Innovation Demand Vouchers to SMEs and User Communities within Living Labs

–  Collaborative Public Procurement of Innovation Creative Commons (Service Development Platforms)

–  Leverage existing regional business infrastructures (clusters, incubators..) by integrating them trough Living Labs into an innovation breeding environment

Pre-Commercial Procurement a Good Practice

•  Procure R&D in steps (solutions, prototypes, test series) to reduce risk and give SMEs a chance –  Grow size of tasks gradually, make bridge from ideas to first test

product, procurer = SME first customer reference

•  Risk-benefit sharing with suppliers –  Less risk procurer, commercialization opportunity suppliers

•  Competing development with multiple suppliers –  Better value for money. US defense report: in-development

competition reduces first unit acquisition cost with 20-30%

•  Sharing R&D costs with other procurers –  Cooperation across borders can help develop a European market

and common standard

Source: Lieve Bos DG INFSO

A European model for Regions to implement demand creation Practices for ICT Service Markets

Elements of the functional region

!  Incubators, providing technology transfer and business support services to SMEs

!  Clusters and industrial associations, !  Networks using collaborative

approach to business, including governance, processes, legal tools and so on, to foster collaborative idea generation among entrepreneurs

!  Living Labs for ideas generation and evaluation for innovative products and services with end users / citizens and for providing essential IT infrastructures for ICT based services.

Fuels for Demand creation

!  Support to “Commons” (shared platforms, facilities and so on) for service development)

!  Innovation Vouchers, to support innovative initiative through Knowledge Intensive and Added Value services

!  Connection of Public Demand of Products/Services and Private Technology Offer at Regional level,

!  Ideas competition and Reality check, connecting industrial and institutional demand with Innovators

!  “You Can Learn to Innovate” experiencial educational programs fostering an innovation culture for all

SMEs and Living Labs

•  SMEs can engage with Living Labs –  Access and Share knowledge by registering to ENoLL

thematic domains –  Take opportunities to be actively involved in ENoLL pilots

•  New Benefits for SMEs –  Access Living Labs community

•  Living Labs are your new market •  “Reality check” and Commercial viability

–  Access network of clusters •  Complement your capabilities with new partners •  Set up Collaborative developments for new products/

services

University

Research Centre

Public Institution

Regional Cluster Industry and Research Entities

Social Settings

LL client

Company

LL Collaborative ICT Infrastructure

New product/ Service Co-creation

Social Community

VPC VPC

Living Lab User community

User-driven Open Innovation: Functional Region scenario

Business

Social

Knowledge

The KBS chromo-framework © A. Bifulco R.Santoro

CoP

KBS

Galileo Advanced INnovation Services

LLAB Concurrent Innovation Vortex for Reality Breeding: From Promising Ideas to solve user needs to validated opportunities for the ICT service market

Conceiving

Developing

Experiencing

Evaluating

User Driven Demand Creation

Ideas Competition

LLab Innovation Vortex

Validated Opportunity •  Service/Product •  Market demand •  Collaborative Enterprise

Improved capacities for SMEs, including micro-entrepreneurs, to develop, validate and integrate new ideas and rapidly scale-up their services and products from their local region to other regions with different characteristics

•  The GNSS Living Lab Prize awarded three winners, who get the opportunity to conduct a “reality check trial” in Living Labs with the involvement of relevant user communities and potential future customers.

•  The nominated innovators will thus benefit from the: •  user-oriented validation of their ideas •  development of their entrepreneurial team •  intensifying of their network of industrial relationships

•  The three selected Living Labs will receive a co-funding for the pilot activities of up to 20,000 EUR each

•  1. Stef Kolman for Real-World Vehicle Emission Profiles •  2. Volker Tank for Cardiac Power Monitoring •  3. Dylan Seychell for DINOS for Smart Cities – Digital

Information,Navigation and Orientation System

Submit your Proposal before 15° January 2011 http://www.livinglabs.galileo-masters.eu

Living Labs Services for SMEs Innovation CO-LLABS CIP project apr 2008- jul 2010 Coordinated by ESoCE Net

SMEs

Living Lab Organiser

Expert Support Partner

Innovation Agency

The over-all objective of the CO-LLABS Thematic Network is to achieve a European-wide adoption of ICT-based Living lab services and practices to allow SMEs to improve their innovation processes and become part of “open innovation” environments

http://www.ami-communities.eu/wiki/CO-LLABS

Supporting Enoll Development and Policy Linking Catalizing Multi Site Collaboarative Pilots

SMEs can use Living Lab networks to test and enter new markets!

Homecare & ILS! Energy Efficiency !

eParticipation !eManufacturing!

APOLLON: !Advanced Pilots of Living Labs Operating in Networks!

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What is needed for cross-border Living Lab Networks?

Common methodology

Common ecosystem approach

Common research benchmark

Common platform guidelines

Common integration framework

Impact Creation Strategy

APOLLON Methodology, Tools and Guidelines

eManufacturi

ng

Health

Energy

eParticipation

Domain Networks

and Services by ENoLL

SMEs access other markets

LLABs Scale-up cross-border projects

Cross-border thematic domain Networks

manufacturing

media

health

energy

Future Internet Research and Experimentation By Adopting Living Labs

Living Lab

Living Lab

Living Lab

Testbed

Testbed

Testbed

Urban setting

Urban setting

Urban setting

•  Engaging Diverse Communities •  Creating Commons •  Empowering the emergent SMART CITIES NETWORK

Toward Smart Cities as Innovation Ecosystems for Future Internet Research

Empowered by Smart Citizens!

!

•  Experiential Platform where the KBS Knowledge Business Social Experience Models will be implemented to explore socially enabled ICT/IOT.

•  This platform will operate as a knowledge and experience environment for Logistics, Well Being and Green Innovative Services.

Experiential Living Lab for the Internet Of Things

User’s driven Exploration

Experiential Platforms Autonomous,

intelligent products

Multi-agent controlDecision algorithms

RFID and Sensors

COIN EC-EI Services PRIZE •  By 2020 enterprise collaboration and interoperability services will

become an invisible, pervasive and self-adaptive knowledge and business utility at disposal of the European networked enterprises from any industrial sector and domain in order to rapidly set-up, efficiently manage and effectively operate different forms of business collaborations, from the most traditionally supply chains to the most advanced and dynamic business ecosystems

•  The PRIZE objective is to seek the best COIN-related ideas for EI/EC services development and implementation, i.e.: –  For Test/Use cases where COIN collaboration and interoperability

services play a key role. –  For development of additional collaboration and interoperability services

to integrate COIN’s Generic Platform Services portfolio offer.

Submit your Proposal before 31° March 2011 http://www.coin-ip.eu/

This is the First European Summer School of Living Labs Theme: Collaborative Innovation through Living Labs

25-27th August 2010 - Cité des Sciences, 30, avenue Corentin Cariou. Paris (France)

First Living Lab Summer School 25-27 August Paris - NO places left http://www.ami-communities.eu/wiki/LL_Summer_School/Registration Stay tuned for pearls of wisdom from the 80 participants!

LLSS-2010 Living Lab Summer School Being Launched from Paris by European Astronaut and Former French Minister Claudie Haignere 12:53 PM Aug 25th

http://www-sop.inria.fr/teams/axis/LLSS2010/ecoleLL

LLSS-2010: You can learn to innovate. Raising the innovation culture unleashing the innovation potential of a territory