rob hughes - seo content strategies - ionsearch 2012

ionSearch 2012

Rob Hughes

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hômejames driven by performance

SEO Content Strategies • ionSearch 2012

Rob Hughes @_robh_

hômejames driven by performance

Outline

ˆ Top Level Process - what’s changed and what hasn’t?

ˆ What got broke? How did we sort it?

ˆ Strategy Pre-Planning

ˆ Content Creation & Distribution

hômejames driven by performance

Top Level Process – Same ol’ Game

hômejames driven by performance

What got broke? How did we sort it?

Anchor text isn’t what it once was

hômejames driven by performance

What got broke? How did we sort it?

ˆ Site distributes and copies content

ˆ Sites writes content for contents sake

ˆ Lots of useless pages – affects crawl rate

Get rid of it now!!

hômejames driven by performance

How much will it cost? How long will it

take?

What do we need to do?

Is anything stopping us?

How can we reach our audience?

Strategy Pre-Planning

hômejames driven by performance

Creating a Structured Plan

hômejames driven by performance

Conclusion

Be Smarter Be Quicker