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Roadmap

Bob Egner

VP Product Management

and Marketing

Digital Transformation Conference

Ascend ’15 or…

Digital Transformation Conference

Ascend ’15 or…

Transform-i-con

Digital Transformation Conference

Ascend ’15 or…

Transform and roll out

-- Optimus Prime

Transform-i-con

Not digital just to be digital…

Customer-centric transformation

Visible Trusted

Engaged

Converted

Service

In Touch

Your solution

Your solution

Seamless

customer

experience

Efficient

people and

processes

New

business

models

Your solution

Seamless

customer

experience

Efficient

people and

processes

New

business

models

Leadership

and Vision

Complete solution

EPiServer

Solution

Complete solution

EPiServer

Solution

Technology

ecosystem

Operational

environment

Your expertise

and skills

Partner expertise

and skills

Personas

Business

Technical

Leader User

Head of Marketing

Head of eCommerce

Head of IT

Marketer

Merchandiser

Developer

Persona = Business user

Campaign – a collection of content to achieve a goal

Persona = Business user

Campaign – a collection of content to achieve a goal

Short term

• Projects

• Commerce

campaigns

• Collaborative

workflow

Persona = Business user

Campaign – a collection of content to achieve a goal

Short term

• Projects

• Commerce

campaigns

• Collaborative

workflow

Mid term

• Marketing campaigns

• Campaign metrics

Persona = Business user

Campaign – a collection of content to achieve a goal

Short term

• Projects

• Commerce

campaigns

• Collaborative

workflow

Mid term

• Marketing campaigns

• Campaign metrics

Long term

• Cross channel

campaigns

• ROI and attribution

metrics

Persona = Business leader

Profile – record of behavior kept for a specific visitor

Persona = Business leader

Profile – record of behavior kept for a specific visitor

Short term

• Data analytics

• Segment advice

Persona = Business leader

Profile – record of behavior kept for a specific visitor

Short term

• Data analytics

• Segment advice

Mid term

• Profile enrichment

• Journey metrics

Persona = Business leader

Profile – record of behavior kept for a specific visitor

Short term

• Data analytics

• Segment advice

Mid term

• Profile enrichment

• Journey metrics

Long term

• Predictive modeling

• Journey advice

Persona = Developer

Developer power – empower developers to create more

Persona = Developer

Developer power – empower developers to create more

Short term

• Continued

convergence

• Social service

Persona = Developer

Developer power – empower developers to create more

Short term

• Continued

convergence

• Social service

Mid term

• Services and APIs

Content

Notifications

Orders

Profiles

Persona = Developer

Developer power – empower developers to create more

Short term

• Continued

convergence

• Social service

Mid term

• Services and APIs

Content

Notifications

Orders

Profiles

Long term

• ASP.NET 5

• App services

Persona = Technical leader

Delivery – manage and optimize experience delivery

Persona = Technical leader

Delivery – manage and optimize experience delivery

Short term

• Automated

provisioning

• Advanced cloud

configurations

Persona = Technical leader

Delivery – manage and optimize experience delivery

Short term

• Automated

provisioning

• Advanced cloud

configurations

Mid term

• Self-care portal

• Hybrid deployment

options

Persona = Technical leader

Delivery – manage and optimize experience delivery

Short term

• Automated

provisioning

• Advanced cloud

configurations

Mid term

• Self-care portal

• Hybrid deployment

options

Long term

• Predictive

optimization

Product roadmap | Seasonal releases 29

Powerful

Agile

Insightful

Sustain

Fall ’15 Spring ’16Spring ’15 Fall ’16

Discounts and promotions

Instant templates

Improved forms

Commerce performance

Collaborative workflows

Reference architecture

Content staging I

Automated provisioning

Content optimization

Behavioral content

Social functions

PaaS advances

Content staging II

Mobile connectivity

Find scalability

Profile store

Experience builder

Improved reporting

Commerce campaigns

Find enhancements

Cloud bundles

Digital Experience Hub

Catalog enhancements

Improved in-page editing

Multi-publish & preview

8 new DXH connectors

Single sign on

PowerSlice

Content compare

Find Virtual Appliance

Commerce for Ektron

Find for Ektron

Ektron 9.1 SP2

- Updates & bug fixes

- Migration resources

Ektron 9.1 SP3

- Updates & bug fixes

Future releases, release content and release dates are subject to change without notice

* Summer ‘15 and Winter ‘16 releases will be documented on websites only

Self-care portal

Omnichannel Order mgmt

Customer service tools

Marketing campaigns

Commerce blueprints

IT security certification

Campaign ROI

Profile enrichment

Ektron 9.2

- Windows 10

30

Thank you

Questions?

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