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Chris Mccoy MBE

Inclusive Tourism Team

ACCESSIBLE and Inclusive TOURISM

Accessible

Families

Older People

Disability

Inclusive

The Business Case

Access - to a broader and growing inclusive tourism market

Financial- Major Market Segment

Greater business appeal- customers talk to each other

Unlock the Potential in your Business

Building on the legacy created by the Commonwealth Games and other recent major events in Scotland by creating Accessible Tourism Destinations. This will include: Improving information provisionGetting the customer service right Encouraging partnership working to capitalise on the potential

of the Accessible Tourism market

Why are we doing This ?

http://www.bbc.co.uk/ouch/opinion/mining_the_disability_market.shtml

Unlocking ACCESSIBLE potential in a business

“The path for business is simple - do what you are best at. There is no need to become experts in accessibility. Engage this market as you would any other.”

“Disabled people and those with accessible requirements don't want 'special' products ... but they are hungry to be included in the mainstream consumer experience.”

Why can we be reluctant to address accessibility?

• Stereotypical view of accessibility / disability

• Lack of confidence• Fear• Cost to the business

£1.3BNSPENT ON TRIPS WHEREAT LEAST ONE MEMBEROF THE PARTY HAS ANIMPAIRMENT

DAY TRIPS

DOMESTICOVERNIGHT

TRIPS

£504m

TOTAL SPEND

Accessible Tourism - value to Scotland's economy.

Value to Scotland's Economy

£822mSource GBTS / GBDVS 2015

Accessible Tourism - market share of total Volume, value and overnight stays

Contribution to domestic tourism

20%

55%

ALL

2009

2015

-4%

33%ALL

Source GBTS / GBDVS 2015

Overnight Trips - Volume

Day Visits - Volume

Overnight Trips - Value

Day Visits - Value

Rest of Market overnight Stay Average - Days

Overnight Stay Average - Days

Accessible visitor breakdown

Source GBTS / GBDVS 2015

Some interesting facts

Series3; 100%

250%

710%

200%210%

500%

Some types of impairment recorded.Its not all about physical access

People with an impairment are often accompanied by carers, family or friends. This increases occupancy and brings in extra revenue

The “Grey” Poundaccounts for almost 50% of consumer spending

• Businesses need to change to attract the “grey pound”

• Number of over-65s in Britain is set to surge by 4.5 million by 2030.

• That represents £320billion of consumer spending, £100billion more than nine years earlier.

• The 'grey pound' has played a significant role in lifting Britain out of the recession. Source – SAGA

2012

Key results of a survey of disabled people and their friends and families:

The Euan’s Guide Access Survey, 2015

95% of respondents said that they try to find disabled access information prior to visiting a venue

67% agreed that provision of information is a way in which venues can improve their accessibility

73% had had a trip ruined by inaccurate accessibility information

86% said that they would return to venues that have good accessibility

84% had experienced misleading or inaccurate accessibility information on a venue’s website

77% agreed that staff training is a way in which venues can improve their accessibility

www.euansguide.com

We all fit into this box we now call Inclusive tourism!

Design for all Foundation

We all fit in somewhere at some point

See the Inclusive customer not just the disability

Customers talk to each other!

Good News travels fast ! – Bad news travels faster !!!

Win Win WinVisitors Businesses Destinations

With Accessible Tourism