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RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
The RIT Center for Media, Arts, Games, Interaction & Creativity
Andrew PhelpsDirector, RIT Center for Media, Arts, Games, Interaction & CreativityProfessor & Founder, School of Interactive Games & MediaRochester Institute of Technologyandy@mai.rit.edu | magic.rit.edu
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
New Chicago – Jena Holman 1979-1980, Buck Rogers
Andy sometime 1979-1983
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
“New ideas, not money or machinery, are the source of success today, and the greatest source of personal satisfaction, too.”
-John Howkins, The Creative Economy
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
So What Do We Do?
The Creative Collective?
The marriage of PLAY with commercialization, transfer, distribution, feedback and iteration
The untapped potential of educational systems, civic institutions, government, and non-profits
The number of things we create before we are 10
will dwarf the number of
things we create the rest of our
lives.
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
WHAT IS MAGIC?PART 1
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
MAGIC IS:
• a university-wide research center of excellence• a physical and virtual laboratory environment
for creating and exploring digital media of all varieties
• a commercial entity for publishing apps, games, software, and digital creations
• a brand that speaks to quality and commitment in supporting its constituents
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
MAGIC IS NOT:
• An academic unit – no courses, no degrees, no curriculum. It isn’t a department or a college or an institute within RIT.
• a part of the School of IGM or the Golisano College of Computing & Information Sciences
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
So what does that “mean” ?
• MAGIC is a unit unto itself that reports to the VP of Sponsored Research.
• It [will have] a staff of its own.• It [will have] space of its own.• It [will have] labs of its own.• It has a budget of its own for operations and
equipment, etc.
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
MAGIC is 2 things together:
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
Administrative Structure*
Director
Assistant Director Operations Manager
Associate Director X2
Faculty Affiliates
*Of the Center. The LLC portion will have officers and
a board [coming soon]
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
Faculty Affiliation*
*NOTE: President Destler explicitly set forth that all current and future IGM faculty could affiliate with MAGIC at the discretion of the Director.
Faculty member decides to seek
affiliationDiscussion with
MAGIC and Dept. Chair
Fill out affiliation agreementSigned by faculty
member, chair, and Dean.
Welcome to MAGIC!
Faculty fills out plan of work with explicit
goals for working with
MAGIC
Reviewed and approved by
Chair/Director and Dean as per normal process.
Faculty are reviewed
annually by Chair/Director
Chairs, Directors & Review
Committees get input from
MAGIC
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
Characteristics of Affiliation
• Loose system, easy for collaborators to join
• Fosters Multi-Disciplinary Collaboration and Engagement
• Because it’s reliant on PoW, faculty can self-determine engagement level for both scholarly/creative work and service
• Affiliation reviewed every other year by Center Director & Fac. Committee
• Can be ended early by either party but has financial ramifications for work-in-progress
• Funded or supported work administered by MAGIC
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
Overhead Distribution (carrot)
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
MOTIVATIONPART 2
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
This is the ‘Creative Economy’?
Lots of stuff below the surface that never makes it to market
Good ideas turned down or not understood in their time
Famous examples of a world not ready, or not explored
Dale Wilson / Getty Images
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
Reaching a Market is FLAT, Like the World
Anyone can sell anything at any time. It’s the interwebz, man, ship it Prime in the Cloud...
Bugs Bunny - Hare We Go (1951) © Warner Bros. Animation
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
CREATIVITY
ENTREPRENEURSHIP!=
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
Wordie clouds of Wikipedia crowd-sourced definitions of ‘entrepreneurship’ and ‘creativity’
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
Images from tf2strategy.com and http://www.thingsnerdslike.com/
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
The Assessment / Motive Trap
EXAMPLE: Educational Games fall into this trap all the time: you design a really good solution to the assessment mechanism, but not the actual problem (i.e. student learning).
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
"The painting has a life of its own. I try to let it come through."
— Jackson Pollock, American Artist 1912 - 1956
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
WHAT DOES MAGIC DO?PART 3
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
What Does MAGIC Do?
• Grant and Project Support• Research Infrastructure• Hiring students and staff• Basic supervision, account
maintenance• Financial management• Corporate & Gov. Relations• Brainstorming and Market
Analysis
• Project Related Purchasing & Travel
• Materials & Supplies• Branding & Press (aka
“storytelling”)• Pilot Projects & Proposal
Development• In-House Skunkworks and
Ideation[…and the list goes on]
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
What Does MAGIC Do?
• Mentors students and teams on leadership and production
• Helps foster entrepreneurial efforts and incubates additional start-ups
• Works with faculty/staff/students to refine ideas and seek funding
• Co-Ops and Internships• Enables outlets for
volunteer efforts and community service
• Showcase (on campus, locally and national / international shows)
[…and the list goes on]
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
Here’s some resources, because
you work for us.
Start-up As A Spectrum
Here’s some resources, we own what you do with
them.
Here’s some resources, but we own a portion of what you make.
Here’s some resources, we’re hoping for some
return.
Here’s some resources, have fun.
Peace out.
Different P[…] Need Different Things At Different TimesPeople Projects Platforms Purposes Play-styles
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
Which all boils down to:
MAKE STUFF.
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
STARTUP AS A SERVICE
PLUG ‘N’ PLAY
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
But it’s not quite that simple:
• Universities are great at generating ideas, starting projects, and creating half-finished prototypes. Just walk around and you’ll bump into some...
• Universities are not so good at finishing things and polishing things to put them in front of the public in a meaningful way...
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
Stop requiring every chick to build its own
nest. Let things that already
exist provide heat and love
Images from oneandahalfacrehomestead.wordpress.com
This doesn’t mean some will not
aggressively step out and go their
own way. Or they might stick around.
Or something in between…
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
This is why we have a studio
• Budgets roll over. • Projects persist outside the academic
calendar.• Commercial / Market focus (whether or not it
makes $$)• Nearly every conceivable form of support
between public and private ‘halves’ of MAGIC
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
A Few Interesting Stories
• CMU Model – Every faculty member owns their own studio down the street
• USC Model – Faculty are already entrepreneurs in order to be hired
• RIT Model – Faculty and students can basically benefit from ‘start-up-as-a-service’ and either stop there, or continue on to make their own studio.
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
REMOVE THE ‘ADULT LIMITERS’ ON CREATIVE IDEAS REACHING THE WORLD
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
Friends in High Places
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
WHAT’S NEXTPART 4
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
Summertime Space Race
• Innovation Hall gutted and re-born• Large MAGIC footprint, some shared facilities for
business mentorship with Simone Center• Center area for larger gatherings and shows• 25-seat ‘studio style’ ‘wrap around’ lab (like the
GDD lab, basically)• Nooks and pods assigned to projects and
sponsors, but with a more collaborative feel and focus.
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
Infrastructure & Support
• I’m in the research services business now, and so is SRS in support of MAGIC
• SRS organization behind the Center, with key personnel working with us
• Establishing workflow with ITS and Research Computing
• Creating turn-key resources for researchers
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
Researching Opportunities
• How to capitalize on course re-design, IGM and DH Project courses, and new landscape
• Travelling with President Destler to take MAGIC on the road
• National and international presence• Opening this fall• More every day – just ask.
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
Several Early Wins
• Red Hat Gift• JP Morgan Chase Technology for Social Good
(2 wins now under same program)• Early leads with Microsoft and Amazon• Interest from several additional groups and
organizations
RIT Center for Media, Arts, Games, Interaction & CreativityRochester Institute of Technologymagic.rit.edu | www.rit.edu
andy@mail.rit.edu | magic.rit.edu | @ritigm1
Thanks.
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